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What are the benefits of white label web design?
By: Skynet Technologies USA LLC
Date Posted: November 18, 2020
Last Updated: November 18, 2020
White Label Web Design

Businesses dream of offering on-demand services, attract new clients, grow their business, and increase their profits. However, for various reasons like time constraints, in-house talent crunch, financial obligations, not it isn't always possible to execute their plans. That's where a white-label agency steps in and helps the businesses to take on the challenges and achieve their predetermined goals.

What is a white-label web design agency?

A white-label agency is the one a company hires to create a product or service that they envisaged. Once the white-label agency finishes the work to its completion, then the company rebrands that particular product or service to showcase it as their own. In the majority of cases, the client wouldn't even be aware of this third-party agency and there would be zero interaction with it.

For instance, let's say there is a marketing business that is planning to redesign/ rebuild a website for a client. However, for reasons such as lack of in-house skill set or unavailability of resources, it feels inadequate. So, instead of turning down the request, it simply outsources this work to a white-label agency that has the requisite specialization. Once the white-label agency finishes its work, the marketing business company can take the build and present it as its own.

Benefits of choosing a white-label web design



Widen Your Services

If you are specialized in one service say web development and your clients need enhanced services like design, marketing, etc. If you convey to your clients about your limitations on that front, even if you've impressive testimonials in web development, the chances are high that the client would still be looking for a company that offers end-to-end services. Some clients may not even need web development services and when they approach you for specific needs like marketing, and if you don't the resources, you can then go for a partnership with a white-label agency. A white-label agency is a perfect solution to offer the services your clients need. They would offer the services that you wouldn't be able to offer. You don't have to turn down any projects when you have a collaborative relationship with a white-label agency. This increases your ability to expand and scale your services portfolio. By effective delegation of your projects, you can focus on your core business aspects such as signing up new clients, running the organization, while all the heavy-lifting is taken care of by the experienced professionals.

Higher level of expertise in web design

Not all businesses possess expertise in all areas. There would be a niche area for each business and they specialize in that. For example, a web development company may not show the same level of proficiency in content creation or marketing. A content developer can't work on website optimization or redesign. White-label agency to the rescue! They specialize in the niche you are looking for and come with a wealth of experience. They also keep up with the latest technologies and industry trends. There are several white-label agencies that are proficient in a specific area and they give their best to the companies. This is a great time-saver, and you get to work closely with someone who is at the top of their game and have access to the best technologies and tools. They guide you and your clients by offering the best solutions.

Scalability

Many businesses delay any UI/UX web design scalability plans due to resource constraints and fear of affecting the day-to-day business operations. One of the main advantages of choosing a white-label agency is that you can scale your business effortlessly. You can cater to new services even with limited resources. The resource crunch can be overcome by choosing a white-label agency that is specialized in the services asked by the clients. There would be zero disruptions to your core business aspects but still, the clients’ projects would be delivered on time. The granular and detailed project work is taken care of by the white-label agency. One need not stress about the lack of in-house skillset to execute their expansion plans.

Competitive Advantages

A smaller business firm usually finds it difficult to compete with bigger agencies that offer end-to-end services to the clients. They fall behind in the competitive race and may never match up to the larger companies that have all the resources to stay at the top of the game. But with the help of white-label agencies, even a small business gets the opportunity to stay in the race and compete with large businesses. They don’t need to worry about possessing the in-house experts but still can offer new products and services to the clients. Reaching out to a white-label agency is a cost-effective solution to their problem without the need for additional workforce and resources. The smaller agencies can run their core services internally and still get the products developed for their clients by the white-label agencies.

Efficient Resource Utilization

It’s a myth to think that building any product all by yourself for your clients saves cost and time! On the contrary, it may consume more additional resources when you don’t have the requisite expertise in-house. You may end up delivering shoddy services and inferior products to your clients that are actually counter-productive as it creates a negative brand impression. You may lose out on further contracts due to poor reviews and testimonials. Investing in a white-label agency that has the requisite skillset and experience in the niche you are looking for. There won’t be any additional overheads except for the services for which you need to pay. You don’t need to take the headache of recruiting more workforce. With a fraction of the cost of recruiting someone, you can choose a white-label agency that delivers guaranteed results for you and your clients.

Emergency Support

It’s quite a common scenario that things go wrong despite the best of our efforts. This may create disproportionate losses and even worse is we land up in an embarrassing scenario. One may feel let down by the team when things go wrong and the stakes are high. A chaotic situation arises when there is a disarray in the troubleshooting process. Everything seems to fall out of place while you strive hard to save face before your clients. For any such last-minute support, a white-label agency is perfect to rely on. It can be of great help as their core team of experts immediately jump-in to rescue you and minimize the damage. They would be your reliable support network and work diligently to deliver the product or service faster.

With a white-label agency at your helm, you can deliver full-scale solutions to your clients and display the level of expertise in meeting their requirements. You can grow your business in a cost-effective manner by out-sourcing to these agencies that act as your extended team. Your clients perceive you as their partners even when you are short on certain in-house skill sets. This is a smarter way of doing business and delivery of services under your brand name. If you want to know more about white-label web design agency solutions, talk to us now!

Skynet Technologies follow a user-centric approach, understand your customer needs, and craft seamless digital experiences that convert into better ROI for your business by building higher brand value. With eminent web designers at Skynet Technologies, we create a broader window for you to connect with your customers online. Our web design services include custom, responsive, search engine optimized, secured (HTTPs), AMP and professionally designed to expand your business reach. We create a prototype of your project based on your business requirements and present you with the best design interfaces.

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15 Web Design Tips to Elevate Your Small Business Website in this Digital Era!
By: Skynet Technologies USA LLC
Date Posted: July 28, 2020
Last Updated: October 23, 2020
web design tips

In today's competitive market place, an online presence in terms of a Website is a must for every business to get notice and build long-lasting trust with its consumer-base. Having a strong online presence with the help of good website design, which provides good web services, not only generates more sales but also gives a positive first impression leading to elevated success for the business concern. Taking the right steps makes the thinking process much easier and efficient.

Web Design Tips

The following are 15 Web Design Tips which convert your online visitors into customers by giving it a professional look in this digital era.

1. Blogging feature

Visitors tend to research the company's ethics and value before purchasing any product or service. Blogging on the website helps to build direct connectivity with new visitors by showcasing the best website traits. Creating a buzz on the website by publishing regular blogs, helps to solve their problems, builds a responsive UI/UX web design, and achieves a higher ranking in the search engine results by making indications to Google.

2. Highly Accessible

Accessibility is the ranking factor. Having clear content makes the website disabled-friendly and generates a high rank on Google which helps your website to show up in the Google results. The addition of a few lines of coding to the site also makes it comfortable for people with disabilities and impaired reading thus, improving the numbers of visitors.

3. Highlight contact info

A contact page should consist of basic details like the company's email addresses, phone numbers, hours of operation, physical address, directional maps, company registration details, etc to build a good and trustworthy UX/UI (user experience/ user interface) website. The contact info should be placed at a convenient and easy to locate the place the footer part of the website.

4. Email newsletter form

Adding an automated marketing service in the UX website design by creating an Email newsletter through email marketing also helps in capturing visitors' email addresses. This channel ranks as the highest ROI (return on investment) marketing tool. Tools like Drip, Opt-in Monster, and Mail Chimp, provide easy email listings.

5. Captivating website

A good website design defines as a clutter-free, simple design that conveys all important information to the online customers. Providing pleasant experience with professionalism serves the purpose of a good and successful UI and UX website design.

6. Mobile friendly

Building a responsive web design that adapts to all the devices especially the mobile is a crucial requirement in today’s market. This is done by automatic resizing of the site pages on different devices and adapting to their different versions to load quickly and provide a hassle-free user experience.

7. Appropriate CMS

Choosing the right CMS for the company also adds many benefits and flexibility in the functionality of the small business website design and its services. CMS stands for the content management system, software that assists in the smooth functioning of the website.

8. Create professionalism

Invest in a web designer for building a consistent brand, helping in giving a professional look, by utilizing the theory of colors, graphics, phones, design templates perfectly, and matching the brand’s logo with its value thus, providing a unique look to the website. The eye-catching home page is important as, it's the first page viewed by the online users and consists of all important highlights, products, and brand information.

9. Include customer testimonials

An effective way to build trust with customers is by including customer testimonials in the website design. A testimonial is a third-party validation in the form of reviews given by a reputed company that tried and trusted the product or service. This leaves a strong influence on potential customers helping in building a small business.

10. Unique domains

In this digital business era, a memorable and unique domain name is as important as the business name. An easy, short, and memorable domain name is wiser to purchase which stands out among other business domains.

11. Deep researches

Researching your business is an important aspect before designing any website. Deep research means searching about competitors, leaders in the same industry, and building a critical view about the likes and dislikes of the online users related to the website.

12. Decide your platform

Popular DIY website platforms are flooded in the market which makes it easier to create your business website.

Following are some available platforms for designing a website-

  • Wordpress Offers a large amount of customization
  • Square Space Compared to Word Press, offers less degree of customization
  • Shopify This would be considered as the best option for your online selling store.

13. Content planning

Planning requires referring all inspirations from popular business websites, your brand goals, reviews, and inputs from customers and fitting them into the newly formulated UI website design. This also includes forming a customer-focused content which connects directly to your customers.

14. Special attention to loading time

Online viewers expect fast browsing websites and slow loading time to ensure the best online experience. The bandwidth and hardware infrastructure should support the graphic designs on the website, serving a good amount of traffic to your site.

15. Organize the website

The organized website builds a connection with the content and is preferred by customers and search engines, thereby providing a better user experience. It helps in the customer's skimming process which makes them feel rooted and helps them in grabbing important information quickly. Using easy fonts, bullets, making it bold, using different colors further enhances the organized content. During organizing, the content headlines must be eye-catchy enough to grab customers' attention.

Conclusion

Knowing your business values and goals will help you to take the right step. It can be frustrating and time-consuming, but the right UI/UX website design which provides the right website services is all the difference you need to drive your small business up giving it a competitive edge in the market place of a digital world.

We are offering UI/UX Web design, ADA compliant website design and development services to help you avoid legal battles and penalties. Our dedicated team is capable to handle simple to complex accessibility requirements for clients from diverse industry sectors. We deliver an ADA Compliant website design that is accessible for everyone.

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Is It Right Time to Revamp Your Business Website? Top Reasons Why You need a Website Redesign Service!
By: Skynet Technologies USA LLC
Date Posted: April 18, 2020
Last Updated: October 23, 2020
Website Redesign Service

Has your website helped you achieve your business goals? Are there any sales that are originated by it? Does your audience have a useful browsing experience? If you were slow to find the answer to these questions, it might be time to hire a Website Redesign Service to redo the business website. When you realize that this channel has not served as a strategic tool that you expected, it is time to analyze errors. Think about the changes and redesign pages.

1. Your website does not appear on Google

The first sign has to do with the visibility of your website to search engines. After all, it is not always that a person accesses a website directly, typing the URL in the address bar. If a person is interested in buying personalized mugs, they can go to Google, search for "personalized mugs" and analyze the sites that appear in the results. Right? Now, imagine that you work with this type of product, but your website does not appear among the main search results. Think about the traffic you’d be missing and potential customers who’re not even impacted by your brand.

The problem may be with your SEO – SEO means Search Engine Optimization. It is a process that encompasses a series of techniques to make a website better positioned in search engines for specific keywords. But how can you find out that your site is not following this pattern?

  • Missing keywords on pages – If Google doesn't know what content your pages are about, it will have a harder time matching users' searches with your site.
  • Too many keywords on pages – Google is also smart enough to realize that many keywords make pages unnatural and detract from the user experience.
  • Untitled pages – Titles without keywords that are too small or too big are a problem.
  • Images without the alt tag – The alt text tag is a small HTML code. Without adding these tags, your images are not indexed to the appropriate word.
  • Redirect to broken links – If your site has content that contains wrong links or to pages that no longer exist.

2. “Responsive” or “Mobile” are terms unknown to you

Have you heard of responsive design? It is not such a severe problem. Serious is if your website is not optimized for use on mobile devices. And that's what responsive design is all about - making pages user-friendly for mobile access. It means making adjustments to the layout, buttons, text size and anything else that interferes with the browsing experience of mobile phone, smartphone and tablet users. Hire the professional Website Update Service now because sites with older structures or layouts that do not fit smaller screens suffer from these flaws. And that can be a significant loss for your business.

People access the internet more via cell phones and Smartphones – This statement is true. And, if your website is not mobile optimized, you will face a significant loss. Now, think about how your business can lose out if people find it challenging to use your site on smartphones or tablets.

Google began to punish sites that are not mobile-friendly – Google updated its algorithms to favour websites that are tailored for mobile devices. Therefore, if your site is not optimized for mobile, you will lose positions in the ranking.

Wait!

Apart from responsive, is your website ADA approved? If not, then hire the best ADA Compliant Website service today at affordable prices.

3. User experience can - and should - improve

When people visit your site, can they quickly achieve your goals? If a visitor accesses the home in search of the contact page, can he find it without having to look far? And if the visitor intends to purchase a product in your online store, does the purchase process not drag on? These two questions alone refer us to several elements that make up the user experience on a website, such as simplicity, usability, information architecture, content and interaction design. Hire a professional Website Maintenance agency and feel free. It is about making visitors feel in control and getting what they want without a lot of work.

The main points of UX on a website –

  • Loading speed – The browsing experience begins when a visitor tries to access your site. So, opt for less loaded pages.
  • Access to information – This point has to do with the ease of finding information on your pages. The same goes for the menus of the site.
  • Context of use – Sites that think in the context in which your visitors access your pages are the ones that offer the best user experiences.
  • Design – When it comes to user experience, the model has much more to deliver than just beauty and the brand's visual identity.

If those four points raised concern your site, then it is one more reason to think about Website Redesign.

4. Your website never generated sales

Was your website designed to be an alternative sales engine for your company? If the answer is “yes”, have the results been satisfactory? If the answer is "no", then you need to follow the tips on this topic. The website is a digital marketing tool as well as social networks and email marketing. Well, if your site hasn't been the sales machine you expected, it's time to redo the site.

  • Contact and data collection forms – Having a field for visitors to fill in with their data is suitable for your website. This information can be used to maintain continuous contact with visitors.
  • Information about your offers – A portion of visitors may arrive on your site interested in knowing more about your products and services, even to confirm a desire to purchase.
  • Payment methods – The more the range of payment options is opened, the more the public will feel free to buy.
  • Is your website safe – Unfortunately, there are still numerous complaints of fraud. Consumers need trustworthy sites.

Conclusion: You need to increase the visibility

It is no longer possible to waste time and money on a website that does not appear in the first Google results. We know that so many changes are challenging to implement in this way. So, consider hiring a Website Redesign Company that works on creating websites. And that can make it a machine to generate leads and customers for your business.

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