The combined efforts in design, accessibility, and search engine optimization resulted in improved 50% organic traffic, and they have more sales - positioning them for long-term growth.

Michigan based automotive fasteners manufacturing company had a positive impact with a 50% traffic increase after Website Revamp, SEO & All in One Accessibility!

About Client

The client has over 80+ years of expertise in manufacturing high-performance cold-headed fasteners. The company specializes in brake system fasteners, ride control solutions, and assembled products, serving industries such as automotive, heavy truck, military, industrial, agricultural, and construction. With manufacturing facilities in Plymouth, Michigan, and Querétaro, Mexico, they deliver reliable, durable, and precision-engineered solutions. The company’s custom manufacturing capabilities focus on meeting specific customer needs with on-time delivery and superior performance.

They wanted to revamp their website, improve overall performance, accessibility, and traffic.

Challenges

The company website lacks brand consistency across devices, limited accessibility risking non-compliance with ADA, and WCAG 2.1 guidelines.
The website contains slow page load times and poor core web vitals performance.
It has low organic traffic due to SEO gaps.

Our Approach and Solution

We developed a modern, responsive layout focused on usability, conversion and brand storytelling, improving navigation structure, and mobile performance. We designed UI with UX best practices at the core, integrated high converting CTAs.
To enhance accessibility according to ADA and WCAG 2.1 standards, we integrated All in One Accessibility.
We have executed technical SEO audits, implemented on page SEO, added blogs, search engine optimized content, and off-page SEO.
We have executed page speed optimization, enhanced core web vitals, and implemented schema mark-up.

Industry

Manufacturing

Website Revamp and SEO for Michigan automotive fasteners manufacturer

Analysis

To find the right insights and data for long-term SEO growth, we have used following tools:
- Google Analytics 4
- Google Search Console
- SEMrush
- PageSpeed Insights and Lighthouse

Impact

The redesigned website resulted in improved user experience, accessibility, performance, usability, security, and mobile readiness. The website page speed has been improved because of core web vitals implementation and performance optimization. The combined efforts in design, accessibility, and search engine optimization resulted in improved 50% organic traffic, and they have more sales - positioning them for long-term growth.

We love solving complex UI and UX challenges & help organizations at every step to elevate their user experience. Whether you are looking for UI/UX web design services for websites, custom applications, mobile applications, enterprise applications or e-commerce stores, you are at the right place. Request a quote or reach out [email protected] for more information.