Michigan based automotive fasteners manufacturing company had a positive impact with a 50% traffic increase after Website Revamp, SEO & All in One Accessibility!
About Client
The client has over 80+ years of expertise in manufacturing high-performance cold-headed fasteners. The company specializes in brake system fasteners, ride control solutions, and assembled products, serving industries such as automotive, heavy truck, military, industrial, agricultural, and construction. With manufacturing facilities in Plymouth, Michigan, and Querétaro, Mexico, they deliver reliable, durable, and precision-engineered solutions. The company’s custom manufacturing capabilities focus on meeting specific customer needs with on-time delivery and superior performance.
They wanted to revamp their website, improve overall performance, accessibility, and traffic.
Challenges
- The company website lacks brand consistency across devices, limited accessibility risking non-compliance with ADA, and WCAG 2.1 guidelines.
- The website contains slow page load times and poor core web vitals performance.
- It has low organic traffic due to SEO gaps.
Our Approach and Solution
- We developed a modern, responsive layout focused on usability, conversion and brand storytelling, improving navigation structure, and mobile performance. We designed UI with UX best practices at the core, integrated high converting CTAs.
- To enhance accessibility according to ADA and WCAG 2.1 standards, we integrated All in One Accessibility.
- We have executed technical SEO audits, implemented on page SEO, added blogs, search engine optimized content, and off-page SEO.
- We have executed page speed optimization, enhanced core web vitals, and implemented schema mark-up.
Industry
Manufacturing