Multi-lingual organic SEO campaign led to $10 million in targeted prospective client sales for the LA-based manufacturing company!
The client is an ISO 9001:2015 certified company, manufacturer and exporter of metal components including fasteners, electrical components, turned components, meter parts, cable glands, accessories, and custom components based on customer drawings and samples. The headquarter is in LA California; and a manufacturing facility is in India. Not limited to this, the client has an in-house extrusion foundry. They are exporting extrusion products such as extruded rods, bars, hollow rods and profiles, ingots, billets, EDM wires, welding and brazing rods, copper tube, and more nationally and internationally. They have a state-of-art manufacturing unit, R&D facility, quality assurance system and many other capabilities to deliver products based on custom samples and drawings.
They were referred by one of our existing clients. When they started their new manufacturing facility in India, the prime goal was to create brand awareness, international visibility, and generate national and international leads/sales. The biggest risk for them was a huge investment in infrastructure, manpower, and production capabilities. From day one, the client wanted us to make their website ADA accessible as per web content accessibility guidelines 2.1 at the AA level standards.
- They did increase their manufacturing in-house capability and wanted to generate targeted sales.
- Better manage multi-country inventory management and production schedules which could impact sales and manufacturing cycle.
- Improving efficiency at manufacturing plant.
- Scaling their business.
- International branding and globalization.
- They wanted quick turnaround in respect to their online visibility.
- Finding the right tool to manage sales, track leads, customer details, and more.
- From day one, they wanted to attract and increase qualified sales leads.
- Targeted international customers base was from Australia.
Metal Components Manufacturer and Exporter
- ADA Compliant Website Design and Development
- Search Engine Optimization