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SEO Case Study

We Achieved 300% Increase in Organic Traffic for a New York Based Dental Supplies Company

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PDS SEO Case Study

Background

Client offers a wide range of Dental Instruments, Dental Hygiene Products, Dental Office Supplies, Small Dental Equipment, Large Dental Equipment, Lab Equipment, Imaging Equipment and more from the Leading Dental Supplies and Equipment Manufacturers such as 3M Oral Care, Hu-Friedy, Medicom, Sultan Healthcare, Septodont, Crosstex, Aseptico, Quala, MyRay, Brewer, Acteon, W&H, Handler Red Wing International and more.

Goal

  • Increase Sales Volume and Revenue
  • Increase Organic Traffic, Keyword Rankings, Daily Orders
  • Improve Website Visibility, Visibility on SERPs, User Experience and User Interface
  • Make E-Commerce Store Compatible with Mobile Devices and Web Browsers

Our Approach/Solution

As an Online Dental Supplies Retailer, client needed more than just a standard E-Commerce Platform, Not Only this, they require a best digital experience for their customers and an increased Sales Volume. Our dedicated and experienced teams of E-Commerce experts analyze and choose OSCommerce as a Platform based on their business environment requirements. It is a Multi Layered E-Commerce Website which contains UX Elements, Development, Custom Module Integration, Secure payment Module integration, SSL Integration, Enhanced UI design and SEO-Friendly Layout. Our Team has also expertise in upgrading site functionality, mobile platform optimization, responsive design, scalable and easy navigation, website search engine optimization and social media integration which deliver a true Digital Transformation. The Speed of the Website is also optimized as per Google PageSpeed Guidelines. We have set up Google Analytics to measure website traffic and goals regularly. Our SEO Team is regularly perform SEO Audit on Monthly basis to identify the continual result and challenges to achieve the goal.

Customer Outcome/Result

  • Achieved 130% Increased Sales Volume Yearly.
  • Achieved 300% Increased Organic Traffic and Website Visits Yearly.
  • Achieved 160% Increased Orders Yearly.
  • Achieved 350% visibility on SERPs.
  • Increased Website Speed as per Google PageSpeed Guidelines.
  • Compatible with all Mobile Devices and Browsers.

Achieved Page #1 Ranking for Targeted Keywords

Keywords
discount dental supply
dental supply deals
discount dental supplies online
discount dental supplies
discount dental equipment
large dental equipment
online dental supplies
free dental supply samples
free dental supplies
medicom dental supplies
sultan dental products
septodont dental supplies
3m dental products
hu friedy dental supplies
3m dental supplies
crosstex dental supplies
handler dental equipment
hu friedy dental instruments
morse scaler
wedelstaedt chisel
gold knife dental
oral b compact interdental brush
pigtail explorer dental
gold foil knife
pigtail dental explorer
3m espe periomed 10oz
We Achieved 100% Increase in Click and 200% Increase in Impression for a LA Based Manufacturer
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Background

Client has over than 40 years of combined experience in rendering PCB assembly, PCB Fabrication, Small to Large volume of PCB prototyping, PCB Box Build, Partial and complete Turnkey PCB Assembly, SMT PCB Assembly and manufacturing services to the diverse industry sectors. They are capable to provide flexible and rigid-flex PCB assembly service, mastering mixed PCB assembly and production PCB assembly services as per client’s requirements.

Goal

  • Increase No. of Impression, Click and Click Through Rate
  • Increase Website Organic and Referral Traffic
  • Improve Targeted Keywords Position on Google
  • Make Website Compatible with Mobile Devices and all Browsers

Solution

To increase Impression, click and click-through rate, the primary step is to identify the best keywords and integrate them to the Meta Tags, Image Tags and Website Content. We have generated an initial keyword ranking report to track how each keyword is performing on Google SERPs. We have also used Google Keyword Planner tool to find the best long-tail keywords which help our client website to get the top position for certain search queries. We have integrated long-tail keywords to web pages, meta tags, image tags and header tags. We have performed a competitor website analysis to define the result-oriented keywords and content strategy. We have started adding some of the unique and interesting blog posts on a regular basis to get improved organic traffic. We have optimized the website for different mobile devices and browser. We have improved website speed and also submit a sitemap to Google Webmaster tools. We have resolved the indexing errors and continually monitoring the changes on Impression, clicks, keyword position and click-through rate.

Result

  • Achieved 100% Increase in Click and 200% Increase in Impression
  • Achieved Page #1 Ranking on Google for Targeted Keywords
  • Achieved 100% increase in Inquiry Forms Submission
  • Achieved Measurable increase in Organic and Referral Traffic
  • Made Website Compatible with Mobile Devices and all Browsers

Achieved Page #1 Ranking for Targeted Keywords

Keywords
pcb manufacturing in orange county
pcb prototype manufacturer california
pcb prototype in orange county
pcb manufacturer california
california pcb manufacturing
california pcb manufacturer
pcb fast prototype
medical pcb assembly services california
lead free pcb assembly services
pcb manufacturer in orange county
lead free pcb assembly
turnkey pcb assembly
electronics manufacturing companies
domestic pcb manufacturer
electronic company near me
fast pcb fabrication los angeles
electronics flex design
xray pcb
flexible pcb
esd pcb assembly
biodegradable circuit board
pcb small batch
We Achieved Rank on Page #1 Internationally for Targeted Keywords for an Ohio Based Manufacturer & Consultant
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Background

Client provides new and pre-owned mobile dental clinic, dental van, dental coach, dental trailer, medical van, health screening van, bone density screening van, mammography van on rent and sale. They also provide Pre-owned medical equipment such as MRI Scanner, CT Scanner, Gamma Camera, Pet-CT Van and Ultrasound Machine for sale from Siemens, GE, Philips and Toshiba.

Goal

  • Rank Page #1 Internationally for Targeted Keywords
  • Increase Organic, Referral and Social Traffic
  • Increase the No. Of Inquiry Forms Submission
  • Increase Visibility on Google and other SERPs
  • Make Website Compatible with Mobile Devices and all Browsers

Solution

To rank Page #1 Internationally for targeted Keywords, our primary step is to conduct a detail keyword research for targeted countries such as USA, UK, Australia, Canada, Germany, UAE and India. We have used the Google Keyword Planner tool to identify the best Keywords and Competition. We have generated an Initial Keyword Ranking report to identify keyword positions and pages ranked in targeted countries. We have created unique and relevant website content, meta tags, image tags and header tags according to the targeted keywords and countries. We have started adding unique and interesting blog posts targeted to Keywords and Countries. We have simplified inquiry forms to get the faster and precise date from the user. We have submitted a sitemap to Google webmaster tool and resolve the indexing errors. We have set up a Google Analytics account to track real-time visitors, direct visitors, organic visitors and social visitors.

Result

  • Achieved Page #1 Ranking for Targeted Keywords internationally
  • Achieved Measurable increase in Organic, Referral and Social Traffic
  • Achieved more than 50% increase in Inquiry Forms Submission
  • Achieved Measurable increase in Visibility on Google and other SERPs
  • Made Website Compatible with Mobile Devices and all Browsers

Achieved Page #1 Ranking for Targeted Keywords

Keywords
mobile clinic for rent
mobile dental trailer for rent
medical dental trailer
mobile dental clinic for sale
used mobile dental clinic for sale
used mobile dental van for sale
nuclear imaging van
mobile dental van for sale
mobile dental vans for sale
mobile dental trailer
dental coaches for sale
sprinter dental van
mobile clinic rental
mobile trailer
mobile medical clinic for rent
dental clinic on rent
dentist van
advantages of mobile dental van
mobile dental clinics for sale
mobile dental units for sale
mobile medical trailers for rent
dental trailers
mobile dental vehicle for sale
ge infinia gamma camera
signa voyager mri
toshiba pet ct
ge gamma camera
siemens definition edge 128
closed mri scanner
mobile dental clinic services
mobile dental clinic design
mobile dental clinic for rent
gamma camera ge
ge discovery gamma camera
mobile cbct for sale
medical van
dental mobile unit
philips panorama mri
refurbished pet ct scanner
dental vans for sale
dental clinic for rent
bone density mobile van
mobile dental trailer for sale
mobile dental clinic bus
mobile van for rent
pre-owned pet/ct scaner equipment
medical trailer rental
Keywords
mobile dental trailer for rent
mobile clinic for rent
sprinter dental van
siemens mri scanner
gamma camera ge
medical dental trailer
dental coaches for sale
dental clinic on rent
mobile medical clinic for rent
mobile dental clinics for sale
used mobile dental clinic for sale
mobile dental clinic for sale
ge gamma camera
mobile dental vans for sale
toshiba pet ct
refurbished pet ct scanner
mobile dental clinics rental
mobile medical trailers for rent
used mobile dental van for sale
mobile dental van for sale
dental trailers
ge gamma cameras
dental van for sale
dental trailer
mobile dental vehicle for sale
Keywords
gamma camera siemens
gamma camera ge
sprinter dental van
mobile dental trailer for rent
medical dental trailer
mobile clinic for rent
dental coaches for sale
mobile dental clinic australia
used mobile dental clinic for sale
ge czt gamma camera
mobile dental vans for sale
philips ingenia cx
australian mobile dental care
mobile dental clinics for sale
refurbished pet ct scanner
bone density mobile van
dental trailer
mobile dental van for sale
mobile dental clinics rental
mobile dental clinics australia
ge gamma cameras
Keywords
gamma camera ge
mobile dental trailer for rent
sprinter dental van
mobile clinic for rent
medical dental trailer
dental coaches for sale
dental van for sale
used mobile dental clinic for sale
mobile dental clinic for sale
mobile dental clinics for sale
ge gamma camera
mobile dental vans for sale
dental trailers
mobile dental clinics rental
Keywords
mobile dental trailer for rent
mobile dental clinic for rent
medical dental trailer
mobile clinic for rent
mobile dental clinics for sale
dental coaches for sale
mobile dental clinic for sale
dental trailers
signa voyager mri
mobile dental vans for sale
mobile dental trailer for sale
used mobile dental clinic for sale
refurbished pet ct scanner
mobile dental van for sale
mobile dental clinics rental
used mobile dental van for sale
Keywords
gamma camera ge
gamma camera siemens
mobile dental trailer for rent
medical dental trailer
mobile clinic for rent
dental coaches for sale
mobile dental clinics for sale
used mobile dental clinic for sale
mobile dental clinic for sale
mobile dental vans for sale
refurbished pet ct scanner
mobile dental clinics rental
used mobile dental van for sale
mobile clinic for sale
used mobile clinic for sale
dental trailer
Keywords
toshiba mri scanner
mobile dental trailer for rent
mobile clinic for rent
sprinter dental van
medical dental trailer
mobile dental clinic for rent
dental coaches for sale
gamma camera ge
dental van for sale
mobile medical clinic for rent
mobile dental trailer for sale
mobile dental vans for sale
ge gamma camera
used mobile dental clinic for sale
mobile dental van for sale
mobile dental clinics rental
mobile dental clinic for sale
mobile dental clinics for sale
mobile dental units for sale
refurbished mri sales
dental trailers

Cloud-based AI EBook Reader App Skyrocket their Sales and Subscriptions by 200%

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Smart and Seamless eBook Reader

An Italian-based company was keen on making an AI-based eBook reader application through which a publisher uploads the books either in pdf or epub format and only the subscribed readers can access them through this application without affecting the revenue. The books should be in the encrypted format and the subscribed user should be able to download them in native ‘xyz’ file format. When the users want to read a book again, they have to upload these ‘xyz’ files into the system and access the book. With the help of AI technology, the application should be able to read out the text for the user and with a single tap, should be able to provide the meaning of the difficult words on the pages. The user should also be able to add different color annotations, add notes on the pages, and bookmark them for a later read.

Overarching Goals and Challenges

While building the application, the company did have its own set of challenges that were creating minor to major inconveniences. The list goes like

  1. Converting a book in pdf/epub file format into HTML
  2. Implementing the same structure for two different file formats - pdf and epub
  3. Providing a swipe option as the users traverse through the pages, bookmark facility, and draggable sticky notes that can be used as per the user requirements.
  4. Saving the file into ‘xyz’ format, making it non-readable by other applications, and loading the same data into the system.
  5. Incorporating AI Technology for text and audio search, in-built word dictionary, and even read out the text for the readers.
  6. Mobile responsiveness with all the web functionalities intact and dynamic pages for easy compatibility on all devices.
  7. Minimizing the latency time and load efforts when there is a bigger file upload that may take time.

Our Powerful AI Solutions In Action

While the client has been looking for a way out to meet all the laid down goals and objectives and overcome the inevitable challenges in the process, Skynet Technologies came to the rescue. With our services, we helped our clients to gain double subscriptions and increase sales by 200%.

  1. We’ve used PDFJS and BackboneJs to read the PDF and Epub files respectively and convert them into HTML format. We also use ghost script with ImageMagick library for storing them into the server.
  2. Once the files are converted into HTML format, we’ve defined a common structure for both PDF and Epub files and convert their default structure into our structure.
  3. We’ve used HammerJs for easy swipe options, saved the bookmark pages into the user database for easy retrieval, and created our own function using jQuery UI for a drag-and-drop sticky note functionality.
  4. The entire data is encrypted while saving the pages and converted into ‘xyz’ format. We also provided another extra layer of security by encrypting the local data at the application end and disabled the developer tools on the browser.
  5. Using AI technology and Deep learning, we’ve eased the search function, know the meaning of the words with a single tap. We’ve also used Google Text-to-Speech(gTTS) libraries for text to audio file conversions.
  6. We’ve also created a script for styling and user annotations to dynamically improve the mobile experience for the readers.
  7. We chose to load only one page at a time and keep the other pages in the backend to minimize the load time.

Tools and Technologies Used

We have been committed to excellence and have enough expertise in web development applications.

  • Backend - Laravel(PHP Framework), advanced PHP libraries such as ghost script, ImageMagick.
  • Frontend - jQuery UI, PDFJS, JSPDF, Hammer JS, Backbone JS
  • Database - MySQL
  • Design - BootStrap
  • AI - Python with PyTorch and gTTS libraries
  • Team Collaboration - Trello

We also conduct Beta testing and maintain regular client interactions for feedback and improvisation to accelerate the development process.

Our Coveted Team

We have brilliant technical excellence in designing, developing the interactive architectural interface.

  • Dedicated Project Manager
  • Certified Web Developers
  • Creative Designers
  • Shrewd QA and Testing Teams

Project Completion Time

- Six months approximately.

Agile Methodology

While the challenges are huge but not insurmountable, at least not for us. Our approach began with understanding the vision of the company while we were brainstorming over the application requirements. We adhered to the Agile methodology to keep pace with the rapid application deployments in the face of changing requirements. We successfully developed the AI eBook Reader app within the stipulated time and pre-defined budgets. We helped clients meet their sales goals and subscriptions.

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