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Top WordPress SEO Optimization to boost your website traffic in 2021!
By: Skynet Technologies USA LLC
Date Posted: January 22, 2021
Last Updated: January 22, 2021
WordPress SEO Optimization

The adage “out of sight, out of mind” holds true for online websites. Businesses hence scramble through the never-ending race to reach the top of the search engine results pages (SERPs). Many bootstrapped companies and even large enterprises build their brands off of organic search and found Search Engine Optimization (SEO) as one of the best ways to make it to the first pages of search engines. As the popularity of WordPress has been growing, so do the need for improving the WordPress SEO.

There’s a lot to understand how to skyrocket your organic traffic and dominate the competition by following these WordPress SEO Optimization tips and techniques, so let’s dive right in!

1. Choose the appropriate domain name

While launching your website, the first step is to choose your domain name and decide whether you need to include www or not. Unlike the popular belief that having www in the domain name will affect your WordPress website’s SEO. But there are no SEO benefits to having www in your website’s domain. Your rankings are not going to be influenced in any manner. You are free to choose either the www or non-www address. Having www as part of your domain is just a standard. It is just a matter of personal preference. No matter which version you choose, you can set up redirects so that both versions are accessible.

2. Install a WordPress SEO plugin

WordPress SEO plugins help you to have full control over-optimizing for the search engines. To start off the list, there is a wide range of plugins with different features. Some of the plugins are Yoast SEO, SEO Framework, SEOPress, Rank Math, SEO Squirrly, Broken Link Checker, WordLift, All in One Schema Rich Snippets. In terms of popularity, the Yoast SEO plugin is a clear winner. With Yoast SEO you would be able to write better content with proper keyword analysis, edit meta descriptions, generate XML sitemaps automatically, enable breadcrumbs, add social and schema makeup, etc. It provides a multitude of optimization options.

3. On-page Elements



A. Incorporate title tags

It is important to focus on the keywords in your page title tags as it carries more weight in search engines. It improves click-through rates, in fact, some have reported a 20% increase in their CTRs simply by tweaking the title tags. You can A/B test your titles to increase your CTR.

B. Write Meta descriptions

A well-written meta description can entice the users to click on your website link in the SERPs. This improves your CTR based on which Google will deem your content as relevant improving your search rankings indirectly. It is wiser to include your focus keywords in your meta description.

C. Use proper heading tags

The search engine crawlers check HTML header tags such as H1, h2, H3, etc. to determine the relevancy of your website content. The hierarchy is important to split up your content for greater relevance and ease of reading.

D. Add Alt text to your images

Alt-text is applied to images on your WordPress website. Alt tags are used by the search engines to see how relevant your image is to the content wrapped around it. They are also beneficial for screen readers for visually impaired users.

E. Use Short URLs

Search engines like websites that are clean, organized, and structured. Short URLs help improve your CTR and also have a competitive advantage. Based on the titles, WordPress automatically creates a URL for your posts.

F. Name Your Image Files wisely

By following a few best WordPress SEO practices, you can see a nice boost on SERPs and in Google Image Search. It is advised to name your image files with focus keywords related to your content before uploading them to WordPress.

4. Create an internal linking strategy

Internal links are those that point from one page to another page on your WordPress site. They are key both to your SEO as well as to site navigation. These are usually incorporated while referring to the other written content or when linking to your own landing pages. Internal links are important as they help people navigate within your website and increase their time spent on your website. They also provide structure to your website and also establish the hierarchy of your information. It is recommended to have at least three to five internal links on each post you write.

5. Focus on external links

Besides internal links, you need to focus on adding some external links to high domain authority sites. This helps your WordPress SEO by letting search engines know that you are linking out to high-quality content that is relevant. This also improves the user experience by providing your visitors with additional information. You can also find this as a great way to start conversations with other brands. You can link to another company in your post and even ask them to share. If they share it over on the social channels, they may drive traffic your way. You can add at least two high domain authority external links within each post.

6. Set up a Sitemap

Sitemaps are used by search engines such as Google to understand the structure and hierarchy of your WordPress website and ensure better crawling. They allow you to access more reporting data about your website. It will provide a clear picture of your website’s structure to these search engines as they increase your chances to score google site links. If you choose a WordPress SEO plugin like Yoast SEO, they would automatically generate your sitemap file for you. It is also recommended that you submit your WordPress site to Bing Webmaster Tools, Google Search Console, Yandex (A Russian search engine) to drive global traffic.

7. Do Keyword Research

Keyword research is very much alive in 2021. As search engines follow some algorithms to calculate rankings and keywords are still a big part of that. You can perform strategic keyword research using many tools available such as SEMrush, Ahrefs. You need to pick something with a low competitive score and high search volume. Also, it is important to pay attention to multilingual SEO. Keywords in other languages are a lot less competitive when compared to English. When you choose other languages, you will find that a lot of search terms are easier to rank for.

8. Build Quality Backlinks

Backlinks are very vital when it comes to WordPress SEO. They are used by search engines for passing authority and to show that there is another important and relevant website that has similar information. When a high domain authority website links to your site, it does a lot more than you can imagine. It was found that backlinks are an important ranking factor as it’s a good sign if the number of referring domains linking to your site is on an upward trend. The number of unique referring domains is a strong sign and has the potential to fetch you higher rankings. You can use tools like Ahrefs can be used to find the total number of backlinks to your site, the number of referring domains, organic keywords, and more.

9. Install an SSL certificate

Search engines have declared that HTTPS is also a ranking factor. Hence your website needs an SSL certificate. While this may seem minor, you shouldn’t take chances of beating your competition in SERPs. The weight of this ranking factor is likely to be increased in the future. Nearly 33% of all page rankings in the top three spots on the SERPs use HTTPS. If you haven’t yet installed an SSL certificate on your site, do migrate your HTTP site to HTTPS.

10. Setup friendly permalinks

WordPress, by default, creates messy permalinks that are not very clean. The default URL structure inserts the day and post name into the URL whereas Google prefers shorter and clean URLs that contain content’s title and keywords. You can change to a post name permalink structure by changing the settings in your WordPress dashboard. If you are changing the permalink structure on your older site, ensure that you redirect previous URLs to the new ones by appropriate redirect links. You can leverage third-party plugins such as Permalink Manager Lite for this purpose.

Final Thoughts

SEO is a vital strategy for the success of any business. As we have seen you need to focus on many aspects to maintain the WordPress SEO. By implementing as many of them on your website, you are guaranteed to boost your organic traffic and SEO rankings. If you have any questions about WordPress SEO, you can shoot your questions to our team here.

Let’s Find out and Discover More Opportunities for Your Business Website! Click the button below and we would get back to you with a brief SEO audit of your website.

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Keeping Up with WordPress SEO Services

WordPress is SEO-friendly CMS, and one of the main reasons why it is so famous. SEO for a WordPress website is a gradually emerging process. The purpose of improving your WordPress website can come from your competitors, so make sure you monitor them. With above mention WordPress SEO Optimization guide you will be able to boost your organic traffic and SEO rankings. Skynet technologies always strive to remain updated to the latest SEO updates to keep the website or store on Google, Bing, Yahoo, and another search engine approved. Want to grow your organic traffic in 2021? Looking for SEO, SMO, SMM, SEM, PPC, Affiliate Marketing, Email Marketing, Digital Marketing, and Content Marketing services that will increase your rankings and qualified traffic? Get in touch with us and find out result driven SEO Services!

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Essential Guide on Drupal SEO to Boost Search Engine Ranking of Your Website!
By: Skynet Technologies USA LLC
Date Posted: December 18, 2020
Last Updated: December 18, 2020
Drupal SEO

The digital marketing landscape is changing and there is immense competition on the web. Your website is the epicenter of your entire marketing business and SEO is one of the most effective ways to gain visibility in the digital arena and drive organic traffic to your website. SEO is a sure shot way to ensure visibility in the search engine results but not many CMS are SEO friendlier. Drupal is one of the perfect platforms for SEO. A Drupal website has many built-in SEO friendly modules and features that will help you to not only launch your website but also drive customers to it.

Drupal SEO Checklist to Boost the Search Engine Ranking!



Traditional SEO is inadequate

Keyword research alone doesn’t take you to the top of the SERP rankings. Your website content is still important and helps you to improve your SEO. Google has been updating its SEO algorithms frequently and one needs to keep up with the changes. Understand the user intent to attract the prospects by making your content informative and entertaining. There are a few critical factors that make the difference in keeping your search rankings.

1. Mobile Responsive - The latest Drupal versions have built-in responsive design capabilities. This will set you on the right path and gives you the edge to keep you ahead of the search engine rankings. You also have the option to choose separate images and content for desktop and mobile versions from the WYSIWYG editor making it easier to know the differences. You can have solid visual versions on both desktop and mobile phones thereby improving the user experience.

2. Need for Speed - Page speed is one of the biggest factors that could affect your search rankings on both the desktop and mobile versions. Drupal caches all the entities and doesn’t load JavaScript unless it is required. So, the same content doesn’t need to be reloaded every time and can quickly load from the cache improving the page speed. Drupal also uses leading cache technology to allow only the updated content to be served to the client. Responsive designs also speed up the website speed on both desktop and mobile.

3. Accessibility - Drupal has many features that improve web accessibility. The overall Drupal community is also committed to the accessibility aspects of the website making your website accessible to everyone. Technical features such as controlled tab order and aural alerts also improve accessibility. It has all the features that conform to the W3C and ADA guidelines. We know that web accessibility and SEO are closely intertwined.

Drupal SEO Modules

Drupal has some SEO modules to optimize each page of your website. Some of them are listed below.

1. SEO checklist - This module is to remind you about the SEO related tasks and has got nothing related to any sort of website functionality. The main purpose is to make sure you maximize the SEO for your website. This module is updated frequently with the latest SEO tricks and techniques and hence ideal if you are working on a lot of websites.

2. Real-time SEO - This module optimizes the website content by adding the keywords that work best for the sake of rankings. This will also check all your posts to make sure you have added meta description, proper keywords, headings, and subheadings in place.

3. Require on Publish - This module is particularly helpful if you have already published your content or are waiting to publish it. This can be used when your content already has some tags and SEO information in place and doesn’t need to be filled till you publish the content.

4. Google Analytics - It doesn’t improve your SEO but you can add tracking to your website. Based on this information, you can identify the popular pages, number of visitors, retention rate, bounce rate, etc. Once you have this information at your hand, you can redirect your efforts accordingly and focus on SEO.

5. Redirect - Makes it easy to set up the redirects on your website. You can redirect URLs to a canonical page and reduce the duplicate content on your website. Duplicate content hurts your search rankings as it makes it harder for them to know which page the user is searching to. Finding it harder to guess, the search engines just drop you lower in the rankings acting as a penalty.

6. Pathauto - One of the most important SEO modules you should have on your Drupal website. This module changes the URL structure to make it search engine friendlier. Each page seems very similar with just the node number changing and hence it makes it harder for Google to identify which page it is about. This module changes the page addresses to clean URLs making it easier for Google to parse them. This is likely to fetch you a higher clickthrough rate thereby improving the search rankings.

7. Menu Breadcrumb - This module generates a breadcrumb navigation menu on every web page of your site. This menu is both user-friendly and search engine friendly as well. The simple hierarchy on every page makes the categories on your website.

8. Search 404 - It redirects any 404 errors to the search pages that drive the visitors to an appropriate page. Thereby, it reduces the bounce rate when visitors arrive from the search engines. If there is a 404-error page, the visitors usually click back and go to a different link or bounce. This module drives them to the search page with any keywords in the URL avoiding the page bounce.

9. XML Sitemap - This module creates an XML sitemap file that helps the search engines to find the pages on your site. Once you’ve submitted the sitemap through the Google Search Console, this module will automatically update the sitemap whenever changes are made to the site. This makes the search engines identify the pages to crawl easily and index them based on priority.

10. Metatag - This module lets you add metadata to the web pages which provide structured information to the search engines. Information such as page title, description, social media information, and other pieces of data are added. This helps the search engines determine what the page is all about, and lets the search engines display it in the results.

11. Page Title Module - You can set up unique page titles using this module. With this module, all your web pages can be easily identifiable to the users. Unique and meaningful titles help reduce the confusion for both end-users and search engine crawlers. Search engines understand what the pages are about based on the page titles.

SEO is a tricky element and it is not always easy to get the basics right. Drupal CMS is perfectly structured for SEO and it has all the core features which have all the critical SEO elements. It has the right modules and the right guidance when it comes to other CMSs. You should also keep an eye on the latest trends and your website will definitely see a big boost in the search engine rankings. Skynet Technologies has a dedicated and professional team keen on providing the best solutions for you. If you are contemplating to improve your presence in the search engine results, contact us here.

Let’s Find out and Discover More Opportunities for Your Business Website! Click the button below and we would get back to you with a brief SEO audit of your website.

Get a Free Website SEO Audit!

SEO is a Permanent thing, so SEO for Drupal is a continuously evolving process. The idea of improving your Drupal website can come from your competitors as well, so make sure you monitor them. We hope that at the time we helped you on your way to rank properly in search engine results. So, Let's Connect to implement these tips on your Drupal website and see a significant boost to your website's ranking on search engines. Skynet technologies always strive to remain updated to the latest SEO updates to keep the website or store on Google, Bing, Yahoo, and another search engine approved. We have a bunch of creative and qualified internet marketing professionals having years of expertise and capability in developing the right strategy for SEO, SMO, SMM, SEM, PPC, Affiliate Marketing, Email Marketing, Content Marketing, Google Shopping, and more to hit the millions of minds!

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Ultimate Guide on Digital marketing for ecommerce 2020 Holiday Season!
By: Skynet Technologies USA LLC
Date Posted: November 27, 2020
Last Updated: December 01, 2020
Digital marketing for ecommerce

Are you ready to conquer the ecommerce realm during the busiest time of the entire year? With the holiday season in the offing, it is projected that ecommerce sales are going to set a new high in the sales figures. With more and more people shopping online, one needs to follow a few guidelines to thrive in this season. One should be available and visible to the customers whenever they show a willingness to make a purchase. Market the products with relevant messages and promotional offers to hit the right chord and entice the customers to convert. Along with this, be prepared to provide outstanding customer service if required. These are just rudimentary, every online retailer needs a game plan to stand out, stay relevant, and drive sales during the most competitive and busiest season of the year.

As you gear up your ecommerce stores for the highly competitive holiday season, optimize your website, marketing campaigns, promotional offers, product listings, and other fulfillment options. Remember, a successful holiday strategy is not much more than your digital presence. You need to make meaningful connections with your prospective customers during the busiest shopping season of the year. Read on to learn more about how you can be ready for the season.

1. Understand the market conditions

The ecommerce sales usually would be at their highest in the holiday season but with the pandemic around, the numbers are going to spike further. There is no doubt that the ecommerce business will continue to grow and hence it is wiser to invest in ecommerce websites. Also, focus on how you can develop customer relationships ahead of the holiday season. You can take a look at the previous year’s statistics to know the consumers’ buying trends. It was found that around 58% of the consumers prefer online search engines for shopping while more than 70% use smartphones as their main tool. So make sure your ecommerce websites are optimized for mobile phones. This year, there could be even more challenges especially supply chain and logistics, as brands continue to grapple with the increased demand. You need to adjust your marketing strategies to entice consumers to make purchases and nurture new customers. You need to be out there early and often to attract new customers.

2. Set Goals and Measure Your Performance

You need a marketing plan, set thoughtful goals, measure your performance, and be prepped up for the upcoming holiday season. First and foremost is to determine your primary goal for the holiday season to ensure that you craft the strategies that help you reach your goals. Set SMART goals- Specific, Measurable, Achievable, Relevant, and Time-based. You can take a look at the previous ecommerce landscape in order to plan ahead. Once you set your goals in mind, you need to determine a plan of action to achieve success and set metrics like revenue, conversion rate, email open rates, click-through rates, opt-in rates, etc. to build up your engaged audience. If your goal is to increase sales from repeat customers, you might want to measure how many repeat purchasers have been there. The chosen metrics should be actionable and let you optimize the performance of your marketing campaigns.

You can then decide on the support teams from the product, marketing, design, etc. who can be of immense help in meeting your goals. You can brainstorm ideas and start planning early. Once you kickstart your campaigns, you can measure your results to monitor the progress, optimize if required, and improve your results. You could check if call-to-action, email subject lines, product placements are having the right impact on your customers. Monitor your performance and data on a continuous basis.

3. Understand Buyer Persona

Know your customers, their preferences, and how to use this information in effectively driving sales. Buyer personas are incredible in helping you understand your customers buying preferences, create tailor-made promotions, content, and product assortment as per your audience. You can send promotional emails, discounts, abandoned cart reminder emails, to the customers through emails, social media channels. You can even personalize your campaigns, offer loyalty programs to build a loyal customer base. You should also turn prospective buyers into your customers by nurturing them through a better understanding of who you are, what your products are, why they should trust you. You can also include user-generated content like product reviews, images, etc. to help generate trust. The end of the funnel experience should also be smooth and frictionless.

4. Segmentation and Personalization

Make the most out of your marketing campaigns by effective segmentation and personalization strategies. By creating highly personalized relevant experiences for your customers, you can create a highly unique experience for them at every touchpoint. By segmentation, you can sort the customers into different groups based on their similar preferences. For instance, customers who purchased from the antique section could be one segment. In fact, the possibilities are endless. You can execute your strategy of promoting your products with advanced discounts based on the segmentation to achieve your goals. You would be focusing all your efforts only on those customers who are likely to be excited with your discounts, or products. You can create a one-to-one campaign with your customers to build strong relationships with customers and drive sales. Both segmentation and personalization may seem daunting but it's truly a winning combination that drives revenue.

5. Promote Your Products

Time to go for product assortments and promotions to entice your customers and nudge them to make a purchase. There are so many retailers competing for customers’ attention, and hence your merchandising and promotions are critical elements in giving you that edge. With a tectonic shift in the ecommerce business, you should sweeten the deal and convince your customers to make a purchase. Free shipping could reduce cart abandonment rates significantly. Another way is bundling in which complementary products sell well together improving the chances of cross-selling. Rather than knocking down the price, you can dynamically bundle products together. Make your promotional discounts impactful by strategically relating to current year events that will resonate with your customers and get them engaged with your promotions. Promote the discounts and deals across your social channels and send email reminders to let them know about the daily deals.

6. Optimize Your Website

Your website should be ready for the big show! It represents your brand and it is the most vital element in the busiest season of the year. It is a window to your customers through which they can make a purchase. Optimizing your website would increase your conversion rate as well as business revenue. Site optimization is highly critical especially when there is a potential surge in the website traffic. With the pandemic’s stay-at-home rules and social distancing restrictions, customers would discerningly go for digital shopping and hence you need to fully optimize your website. Make your homepage engaging and alluring as it is critical for increasing sales. Create thematic personas and personalized campaigns to meet the unique interests of the customers and curate their shopping experience in the holiday season. Make sure you optimize your product pages with quintessential details like the product category, product detail pages, product reviews, testimonials, return policy, filtering options, checkout process, pop-up forms, customer service, etc.

7. Email Marketing

Building stronger relationships with existing customers or driving first-time purchases can be accomplished through effective email marketing. They can subscribe to your list and get notifications about the brand, product selection, educational content, promotion, etc. You build and nurture relationships with customers. You can map out your goals, strategy, key segments, personalize their experience, and captivate their attention. You can also cut through the noise by creating a brand impression and providing value through educational content such as holiday guide, wishlist feature. They can set the right expectations about your products, brand value with visually appealing and engaging content. Send timely abandoned cart emails to capture their limited attention during the frenzied holiday seasons. You can also send a thank you email, take product review, feedback, etc. and this is also a great chance to upsell and cross-sell your other products during the holiday season. You can automate the emails, focus on time and budget to grab their attention, make predictions about the reorders, combine social media ads with email marketing, etc.

8. Host a Virtual Event And Increase Your Ads

You can host a virtual event on your social channels to inform the customers about your products. As many people prefer to shop online these days, it is one of the best ways to grab the eyeballs of the audience. Also, it can be a glimpse of your products, offers, discounts, etc. Even those who prefer in-store shopping would have an idea about your products and they visit the store after knowing the full information. It is a great way to build a buyer community around your business and drive customer engagement. Another way is to increase your ad spend and focus on advertising about your products and offers. This is also a way where you can focus on interactive storytelling to reach out to the customers. You can share your content with the customers who are genuinely interested in your products.

9. Discounts, Promotions, Coupons

Holidays are the seasons of giving back to the community. Provide free gifts, discounts, rewards, coupons to amplify your sales during the shopping frenzy season. You can showcase your discounts, promotional offers, and other offers on the homepages of your websites. Promotional offers are likely to steer the buyers towards your store. Undoubtedly, with many festivals lined up, brands compete with each other by giving away attractive discounts to drive more sales. You can also offer free rewards to the customers. Customers who focus on purchasing gift cards, may also find the offer attractive and get attracted to the idea of buying it for themselves. Freebies are a compelling holiday marketing strategy that drives more sales than anticipated. This is a motivating element for your customers who don’t hesitate to make additional purchases. This is the season where most of the customers splurge and spend to make the festivals even more joyous and merrier.

Wrap-up

Holidays provide a unique opportunity and a challenge for ecommerce businesses with huge competition and enthusiastic customers around. This year is even more critical with businesses facing various hardships due to the pandemic. However, you sail through fairly well with this guide, can stand up to aggressive marketing techniques, and win over your customers. Utilize the short window for holiday season shopping effectively and cut the noise down. Remember, this is pretty much like the Super Bowl of ecommerce wherein the results can sink or swim your annual efforts, so capitalize on consumer spending during this period.

Is your ecommerce store ready for a joyful and profitable holiday season sales?

With some smart digital marketing and development, Skynet Technologies will help you to create an ideal holiday digital marketing strategy that boosts your online store sales revenue. Our experienced team of Digital Marketing and SEO will provide you a result-oriented digital marketing strategy to get higher ranking and make your business stand out from the crowd. Many experts divine that the online shopping trends adopted this year will be around for the long-term. In a way, preparing your ecommerce business for the holiday season is a great way to set up your ecommerce website or online store for whatever the New Year brings your way.

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Core Web Vitals - How it affects Google’s Search Algorithm & Ranking System?
By: Skynet Technologies USA LLC
Date Posted: November 23, 2020
Last Updated: November 24, 2020
Core Web Vitals

When you build a website and step in to improve the visibility of it, what are the things you focus the most on? Maybe keyword optimization, backlinks, or mobile responsiveness? But search engine giant Google pays greater attention to the on-page experience of your website. It keeps making hundreds of changes and revisions a year. They keep updating their algorithms, announce changes to the ranking factor elements, and more. There’s a new ranking metric in town - Core Web Vitals! Google recently announced updates to its ranking algorithms.

In this article, we are demystifying the next official Google ranking factor - Core web vitals. What does it mean, what can you be geared up for the changes, and more?

What are Core Web Vitals?

Google recently rolled out Core Web Vitals that includes three metrics designed to measure loading speed, interactivity, and visual stability that focus on user experience to become new search ranking metrics. Core Web Vitals is a page experience metric that focuses primarily on providing a high-quality on-page experience for the visitors. For instance, a slow loading page has higher chances of bounce rate and this may even attract a penalty from Google.

The quality of the page experience on Google depends on

  1. Security - Your website landing page should not contain any misleading content and malicious elements that put the security of the user in jeopardy. The pages should be HTTPS enabled.
  2. Responsiveness - As the number of mobile traffic increases, the web pages should be optimized for mobile browsing as well.
  3. Seamless Navigation - The web pages shouldn’t be cluttered with various elements that cover the primary content.
  4. Core Web Vitals - These include the page load speed and visual stability. It also focuses on how the elements on the web page interact with each other.

Google is rolling out this (Page experience) factor in 2021 and you have enough time to gear up for the new changes. Meanwhile, focus on the specifics of Core Web Vitals, identify if there are any issues, and fix them if they aren’t meeting the usual standards.

The three Core Web Vitals Metrics:



1. Largest Contentful Paint (LCP)

In layman’s terms, LCP is about how fast the page loads which depends on the render time, whether it is a web page, mobile page, high-quality image, video, or text. This could vary depending on your server time, CSS, JavaScript, or client-side rendering. You can find this in Google Search Console wherein you can find out if the page load speed is slow. You should aim for an LCP score of fewer than 2.5 seconds within which the page should load.

2. Cumulative Layout Shift (CLS)

CLS helps in understanding how stable the page is. One might have faced jumpy content, unexpected layout shifts, or unnecessary element load which might create a poor user experience. It was observed that the primary reason for layout shift is that the image sizes aren’t defined. This is outright annoying for the users who may perform incorrect actions such as unintended purchases which seriously damages the user experience. If you want to deliver a positive page experience, make sure your site’s CLS score is less than 0.1.

3. First Input Delay (FID)

FID is how interactive your pages are. For instance, when a user clicks on a button, how fast can the browser start the process and produces the result. It gets embarrassing if the user clicks on something and nothing happens or it takes forever to load. The initial point of interaction creates a strong first impression if everything goes as per the anticipated responses. A great FID score is fewer than 100 Ms.

So essentially, Core Web Vitals focus on page load speed, interactivity, and stability elements. This isn’t a standalone metric but joining the league of signals like responsiveness, HTTPS, etc. that improve the on-page experience for a website visitor. It’s all about user experience.

How is Core Web Vitals going to affect Google Rankings?

Well, Core Web Vitals are an important criterion to leap to the top rankings in the search engines. There is going to be a visible shift in the Google SERPs as earlier, AMP was a vital requirement for the websites to appear in the top results. But as it is going away now, you need to start focusing on meeting the new factor - Core Web Vitals as it is going to affect the search rankings. Of course, you may wonder about the impact of this factor when Google has over a hundred signals that impact the search rankings. We could firmly establish that by ignoring the Core Web Vitals, you are definitely bound to rank lower. In a highly competitive web space, even a single element has the potential to make or break your business. So, it is something significant that should be addressed if you are performing poorly on these elements.

Besides Google rankings, Core Web Vitals also impact the user experience. As per a study, websites that meet the Core Web Vitals have less abandonment rate. Nearly 24% of the web traffic is likely to bounce in case the thresholds of Core Web Vitals aren’t met and you can’t risk losing this huge chunk of organic traffic to your website, do you? User experience could be a real deal and a tie-breaker in case you have to compete with pages that are having quality content.

Google Core Web Vitals

How to Measure and Fix?

You can find Core Web Vitals in tools such as Page Speed Insights, Chrome UX Report, Chrome Dev Tools, Lighthouse, Search Console, and Web Vitals Chrome Extension. Each of these tools requires different levels of technical proficiency. Search Console provides a bird’s eye view of your website, DevTools and Lighthouse are suitable for page optimization, Chrome extension and Page Speed Insights are useful for making quick page assessments.

Search Console is one of the best tools to diagnose the problems with Core Web Vitals. You can look in Google Search Console where you can find if the URLs are poor, good, or need improvement. If the URLs are poor or need improvement, then investigate what went wrong and how you can improve those pages. You can find the scores of all three metrics in the Search Console, find their scores, and see which pages need improvement. Reports in search console link to reports in Page Speed Insights. Even if you don’t have access to the Search Console, Google can put the reports in other tools across the web.

Core Web Vitals in Future

Core Web Vitals will become official Google ranking signals in 2021. They are aimed at removing the usual UX pain points and providing a delightful user experience. Many webmasters have been utilizing the notice time prior to the changes that are going to take place. Core Web Vitals may sound technical to some of you but it is aimed at ensuring a great page experience. Skynet Technologies has enough resources to diagnose and improve your Core Web Vitals. We will be happy to assess your website's score with the new Core Web Vitals. We take this as an opportunity to go the extra mile and incorporate reliable UX metrics in the ranking algorithms, complete the functionality updates to ensure that your website doesn’t fall behind in the race.

The Core Web Vitals might seem like a complicated concept but achieving a perfect Core Web Vitals score isn’t a big thing. If your web page takes time to load, people will choose to leave your site and visit your opponents. Skynet Technologies able to provide you best practices for core web vitals to enhance the user experience by several folds and boost conversions. Please contact us for more detail and we will get back to you as soon as possible!

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