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nopCommerce SEO – A Simple Guide to Boost Sales Online!
By: Skynet Technologies USA LLC
May 17, 21
May 17, 2021
nopCommerce SEO

If you have an ecommerce website, what would be your key aim? Driving more organic traffic and increasing conversions, right? You need to optimize your website for not just search engines but for users as well as search engines are making the user experience a more prominent ranking factor. Especially for an ecommerce website, there are a set of different considerations. If you are willing to move up the search rankings, we have everything you need for kickstarting your nopCommerce SEO success journey.

Optimizing your ecommerce website puts your website in front of your prospective customers based on their search intent. If you get your ecommerce SEO right, people who are looking to buy your product will find their way to your store. Unlike earlier, when the primary focus was mainly on keywords, the shift has moved to provide a great user experience. For achieving this, you need to understand the customer intent and optimize your website layout and on-page content.

If you own a nopCommerce website, here are the simple tactics for skyrocketing your sales.

1. Optimize your meta tags

Meta tags - meta title and meta description are vital aspects of on-page SEO.

Meta title tags help both the customers and search engines with the information about your nopCommerce store and the web pages. Search engines take these meta title tags as titles of the listings on the SERPs, and these are what people see and click through.

  • Keep it descriptive. Describe what the page is all about. For instance, if you are on a product page, you can include product details in the titles of the product pages.
  • Include relevant keywords but do not overstuff them. Also, avoid any spammy keywords otherwise you may get penalized.
  • Keep it short and simple! A clear and concise title below 60 characters is the optimal way to go about it.

Meta Description tags are the small HTML snippets of code that contain information about your website. Meta description tag doesn’t provide the same information as that of the title tag, but it provides additional value. A compelling and well-written meta description can improve your click-through rate.

  • It is nothing about a short description or summary of your page. It could be about your products, features, etc. Provide what information the customers would be interested to know about before they make a purchasing decision.
  • The optimal size is 160 characters of meta descriptions. So keep it to the point and informative.
  • Include target keywords and do not go overboard by cramming unnecessary keywords.
  • Include CTAs and give your customers the reason to click through.

2. Enable SSL certificate

Search engines prefer websites that are secure and having an SSL certificate improves your security and will have a positive impact on your rankings. Having an SSL certificate ensures the utmost safety for your customers’ transactions. Today, not having an SSL certificate undermines your credibility which if there, improves your sales.

For enabling an SSL certificate on your nopCommerce store, you need to install and configure an SSL certificate for your domain. Once you have it enabled, all the login and admin pages will be directed to the secure HTTPS URL. Make sure your SSL configuration is correct so that it doesn’t become inaccessible to the users.

3. Optimize your images

Image optimization includes a gamut of things like

  • SEO-friendly image file names
  • Choosing the right image type
  • Optimizing the size for improving page speeds
  • Adding alt tags to understand the images better

Image optimization may seem to be trivial but for an ecommerce website where the customers rely only on the images and media files, they are very important in deciding your conversion rates. Image optimization also improves page load speeds and reduces the churn rate by improving your shopping experience. It can become a real deal-breaker for your customers and can have a significant impact on your search rankings.

Consider the following elements for image optimization are -

  • Alt tags
  • Image file names
  • Image size
  • Image type

Alt tags - provide a text alternative for the images. This is also one of the accessibility aspects as visually challenged people who rely on screen readers find this alt tag useful making the website more accessible. This improves the SEO as well. It also provides a better shopping experience as even if a page doesn’t load, the users can read the alt text and understand.

Image file names and types are other elements wherein the names should convey the intent of the name. Search engines should be able to understand the images and index them. The quality of the image also depends on the image type(jpg, png, gif). The quality of the PNGs apparently is better than the quality of JPEGs and GIFs. PNGs are usually the best but make sure they aren’t so heavy that they slow down your nopCommerce website.

5. Proper heading hierarchy

Headings from h1 to h6 usually define the page’s hierarchy and importance for sectioning off your nopCommerce web pages. They break up the entire page and help you to categorize your content. They improve the usability of your nopCommerce website and help both the search engines and users understand your page content better.

  • The heading tag should follow the proper hierarchical order. For instance, h2 tags should be properly nested in h1 tags; h3 tags should be nested in h2; h4 should be nested in h3; and so on.
  • H1 tag should define the topic of the page and ensure that you have only one h1 tag per page.
  • H2 and h3 tags are used for breaking up the page and categorizing the content of the page
  • H4 to h6 tags although used for the same purpose should be used only if they are necessary.
  • The simpler the structure, the better it is for understanding
  • All the heading tags should be relevant, logical, and clear.
  • Include proper keywords without overstuffing which makes the search engines trust and doesn’t look spammy

6. Additional SEO Tips

  • Do keyword research
  • Maintain proper architecture
  • SEO-friendly URLs
  • Proper internal linking

Wind up

We hope this simple guide gives you a clear idea of how to make your search engines fall in love with your nopCommerce store.

Remember, SEO is a continuous process, not a one-time campaign. So, if you take care of your SEO fundamentals early on, most of your legwork down the road will be reduced. You can maintain consistent rankings on the search page results. Make the best use of nopCommerce Development features along with some basic SEO tips for ranking higher in the Search Engine Page Results (SERPs).

Skynet technologies always strive to remain updated to the latest SEO and digital marekting updates to keep the website or store on Google, Bing, Yahoo and another search engine approved. We have a bunch of creative and qualified internet marketing professionals having years of expertise and capability in developing the right strategy for SEO, SMO, Social Media Marketing, SEM, PPC, Affiliate Marketing, Email Marketing, Content Marketing, Google Shopping and more to hit the millions of minds!

If you need any kind of help with improving your SEO score for your nopCommerce store, click here to contact us.

2
Quick & Actionable Sitecore SEO tips to Improve Website Visibility on SERPs!
By: Skynet Technologies USA LLC
May 14, 21
May 14, 2021
Sitecore SEO

It’s every business enterprise’s dream to get ranked on page 1 of Google. If you have a Sitecore website, you may also be thinking of setting your website up for SEO success. But quite often it takes a backseat while other digital marketing aspects also fall into the priority bucket. However, SEO is far more important for getting ahead in the industry and it has the potential to reap long-lasting benefits. SEO undoubtedly is the best way to drive organic traffic to your website and improve your leads and conversions.

If you’re wondering how to ensure your Sitecore website gets ranked on the top SERPs, you’re at the right place. We provide you all-in-one Sitecore SEO tips to help you win this race.

For improving your Sitecore website’s organic search ranking, implement the below SEO tips:

1. Set your Sitecore website up on Google Search Console

If you are planning to work on the SEO of your Sitecore website development, Google Search Console is probably the best SEO tool that is available for free. On Google Search Console, you can find reports that help you monitor your website’s KPIs as perceived by search engines. It also throws light on the areas of improvement, fixing issues, and errors that hamper your website’s performance. You also get to see what the search are terms the visitors usually search for to land up on your website and find out which URLs visitors access the most.

2. Create XML sitemaps

Search engines like Google may find your website hard to crawl especially if you do not have proper internal links pointing to your web pages. XML Sitemaps serve as the guiding light helping the search engines discover your pages faster by serving as a roadmap of all the URLs on your website. This makes it easy to crawl and find the relevant pages faster. There are also several Sitecore extensions for creating XML sitemaps. You can either ask your developer to build a solution that updates your sitemap, or you can rely on one of the sitemap extractors tools that does the same. Submit the extracted sitemap to Google Search Console.

Sitecore Marketplace has two modules to help you create XML sitemaps - Sitemap XML and XML Sitemap Generator.

3. Work on 404 errors and 301 redirects

404 error code is generated for a “page not found” error. Whenever a user clicks on such pages, he faces broken links, and the best way is to go for Sitecore’s internal linking feature to link to the other items. Alternatively, you can set up 301-page redirects for taking the page down. You can either add a 301 redirect URL in the content tree or ask your developer for creating a field on your page that allows a redirect URL onto the page. You can integrate a module into your Sitecore builds for redirecting pages when you delete some pages.

4. Improve your website speed

Since 2021, Google has been focusing on the user experience metrics as the new ranking signals and rolling out Google Core Web Vitals that provide insights on how your user experience is on your website. The factors include LCP that measures your website loading speed, FID measuring interactivity, CLS measuring visual stability. If your websites render slow, then the user drop-off rate would peak. The faster your page loads, the better the conversion rates! Focus on finding ways to improve your web load speed like

  • lazy loading
  • Optimizing images
  • Improve slow server response time
  • Hide certain sections until the first load happens
  • Configure a CDN for properly caching media and CSS
  • Implement ‘read more’ buttons on pages

5. Focus on page titles and meta descriptions

Page titles and meta descriptions that are part of on-page SEO helps not only the users but also the search engines of what your page is all about. With empty or irrelevant content, Google considers this as low-quality. Also, delete the duplicate page titles and help search engines prioritize the relevant ones in the search results. Also, keep them short and appealing to the users to improve the click-through rates.

  • Keep it unique and concise
  • Include important keywords
  • Add descriptive texts in the title tag

Recommended Sitecore configuration -

You can configure a base template such that each page can inherit three editable fields that can be customized.

  1. Browser title for HTML document
  2. Navigation title for rendering purposes
  3. Page title using the H1 tag

A Sitecore custom validator can check the page title, meta description, browser title and make sure that they are unique to the page and the title length is less than 65 to 70 characters.

Meta description, as well know, is the short summary of your website content that lets the search engines get the gist of it. Search engines use this to display your page description in the search display results. This description helps the users also understand what your page is all about and encourages them to click through the page. Missing or irrelevant meta descriptions are unappealing to users and even search engines do not reward such pages.

  • Provide unique and relevant meta descriptions
  • Avoid duplicates
  • Keep it within the short character limits for the SERPs

6. SEO-friendly URL Structure

The URLs should be SEO-friendly and no unnecessary spaces, or characters that put off the users from clicking. Do not clutter the URLs as it can be visually less appealing, and it lowers the click-through rates. Focus on building links that contain hyphens and no spaces or underscores. You can ask your developers for redirecting all the users with special characters or incorrect spaces to the proper URL versions. Ensure you maintain uniform and consistent URL configuration. Sitecore usually adds .aspx at the end of the URL by default and the module removes it for ensuring uniform URLs. Include proper keywords. Sitecore uses item names and tree structures for building your URL by default within the information architecture.

7. Use the h1 tag for Page titles

You can use the h1 tag on your Sitecore website’s pages as this helps your website pages rank better in the search results. These h1 tags improve the SEO as search engines and your users can easily understand what your page content is all about. You can include the following practices while using h1 tags -

  • Stick to only one h1 tag per page. Don’t go for multiple h1 tags as it hampers your SEO score.
  • Don’t leave your h1 tag empty or missing. If you miss out on this h1 tag, it breaks your page’s hierarchy which isn’t good for your SEO. h1 tags are important and help you to define the page topic for search engines and users.
  • No duplicate title tags! If your page title is the same as the h1 tag, it is like a lost opportunity for incorporating relevant keywords for your page. So provide different content in your page title and h1 tags.

8. Additional tips

  • Ensure cross-device compatibility & cross-browser compatibility
  • Create compelling content
  • Use canonical URLs where necessary and avoid duplicate content
  • Use relevant keywords
  • Include optimized media files
  • Include relevant internal and external links
  • Add schema markup for attracting your visitors
  • Add alt texts to your images

Wind up

By following the above tips, you leave no stone unturned to take your Sitecore website content to the top pages of search results and rank higher. As a Leading SEO Service Company in USA, we also offer SEO audit services as well as we perform a complete SEO analysis of your website - technical, on-page, affiliate marketing, email marketing, google shopping off-page optimization, backlink analysis for identifying any gaps. We also design and build Sitecore websites by incorporating the best Ecommerce Website SEO practices. Get in touch with us to know more.

Get a quick quote for SEO Audit!

3
Structured Data for SEO – Everything you need to Know!
By: Skynet Technologies USA LLC
May 10, 21
May 10, 2021
Structured Data for SEO

Structured data allows search engines and other algorithms for understanding your web pages and their information better. When you use this structured data on your content or website pages, you would see a great improvement in your search engine results. It also makes search and extracting data easier which is a big boost to business’ marketing efforts.

What is Structured Data?

Structured data is a data format that helps search engines to understand the content of your website easily and in an organized manner. It allows the website owners to let the search engines easily understand the content type, extract the information, and serve better to the users in a way that enhances the user experience.

For instance, by tagging the different content on your page, you can let the search engines understand whether your pages have pricing, phone numbers, products, ratings, or any other information. This makes it easier for the search engines to deliver accurate search results to the users thereby, improving the search engine rankings and also click-through rates.

To make things clear, structured data is similar to meta description in HTML. This is also a form of metadata that is not directly seen by the site visitors. It is seen only by search engines for understanding what images and content are about. For instance, structured data could be product name, review, ratings, images, and content. Search engines don’t have to rely on any algorithms to know something about the products. Structured data lets the search engines know that it is a product image.

How is Structured Data important for SEO?

Structured data may not be listed as one of the prominent Search engine optimization tips but it let the search engines understand what your website content is all about. It helps in deciding when and where your website should rank in the search results. Based on the type of Structured data included information about your website will be displayed on the search engine results. It gives a confirmation to the search engines whether your website has the requisite information.

SEO Structured Data Benefits

Improve your search rankings - When your website lands up in the search engine results, the chances of users clicking on the link and visiting your website would be enhanced. If it has relevant and accurate information then the user stays for a long time. The longer the user spends on your website, the better your search rankings will breakings be in the long run.

Get listed in rich snippets - When a user enters a query, search engines like Google usually provides answers through rich snippets. This would be usually above the search engine results. In case, Google pulls information from your website for this featured snippet, then you are increasing the chances of your click-through rate. Google trusted your website as it felt your website has the relevant and useful content that the user is searching for. This also impacts the user behaviour as they tend to click on this featured snippet instead of the search results.

Better User experience - The aforementioned featured snippet helps better the user experience by providing the end-users with some valuable and insightful information about your website. Google uses this Structured data and fetches the most relevant and value-added content pages to the users which makes their experience a better one. Users’ decision-making also improves when they have a great user experience. With our UI/UX web design service, we extensively analyse both the users’ behaviour and the core features of the system to allow the accurate rendering of all the visual and functional aspects.

Get into Google’s Knowledge graph - We all know about Google’s knowledge graph where you, your products, and your brand become entities based on your structured data. The direct implication of finding a place in the knowledge graph is garnering brand visibility and authority. This builds trust in the users and they understand your sense of authority and expertise your brand has.

Types of Structured Data for SEO

Structured Data includes different types of markups and by adding these markups, you are letting the search engines understand the objectives of your website.

  • Articles
  • Events
  • Videos
  • People
  • Products
  • Organizations
  • Local Businesses
  • Job Postings
  • FAQs
  • Reviews
  • Recipes
  • Medical Conditions
  • Breadcrumb
  • Sitelinks search box
  • Corporate contact

Article

Structured Data Article

This can be a news article or an investigative report or a magazine report. By using different properties of the article, you can provide a textual summary providing a brief explanation of how and why the article was created. It can include information like the reporting process, interviews, methods, data sources, etc.

Event

Structured Data Events

An event is something that is happening at a certain location and time like a festival, concert, or lecture i.e., any upcoming event. Ticketing information, rating, intended audience, duration time, language, location, are some of the things that can be displayed using the event properties.

Video

Structured Data Videos

The video structured data shows valuable information in search results that help drive traffic away from your competitors. This schema makeup gives quick answers even to complex questions like how to clean the gutter or how to update the settings.

Product

Structured Data Product

The product data snippet helps your business share any vital information with your customers or buyers. When a user searches for your products, through product structured data, you can display product details like categories, pricing, reviews, ratings, availability, and more.

Sitelinks search box

With this schema markup, your business can make it easier for the users in finding what they need on your website. By providing valuable keyword data, you can add more value to your SEO strategy.

Corporate Contact

When a user searches for your contact information, this particular markup data displays some contact information like logo, social media links, contact details, etc. signalling that yours is an official and well-established company.

People

People schema markup shows a person (alive, dead, fictional). This can include person name, place of birth, organization, brand associated, contact point, awards won, family name, etc.

Organization

Structured Data Organizations

People look up information about any of any organization over the web. The properties include founder name, the associated logo, email address, overall ratings, alumni of the organization, geographic area, awards, brands associated, etc.

Local Business

Structured Data Local Business

The local business structured data will be about a physical business or a brand of an organization. The local businesses include restaurants, branch of a restaurant chain, branch of a bank, a club, a medical practice, a bowling alley, etc. The properties include currency accepted like cash, credit, local exchange trading system, cryptocurrency, etc.

Job Postings

Structured Data Job Posting

FAQs

Structured Data FAQs

Review

Wordpress Migration

The review structured item means the reviews of any item that the user searches on the search engines like Google. It could be a movie, store, or a restaurant.

For instance, if you search for the best places to have Thai food. You may get a list of restaurants with images, addresses, reviews, ratings, website names, costs, and all the information that would be communicated with Google through structured data. Of course, there is no guarantee that structured data helps you to achieve a prominent position on the SERPs. It only makes your web pages eligible for a better result.

Recipe

Structured Data Recipe

The recipe schema markup includes dietary restrictions covered by the recipe, total cooking time, method of cooking, nutritional value, the cuisine of the recipe, ingredients, quantity, method of cooking, category of the recipe, etc.

If you are looking for a walnut cake recipe, and you don’t click on the first link that appears on the search results. You may be looking for something that takes less than an hour. In the Structured data, you can provide you information like recipe’s user rating, cooking time, calorie count, etc. which helps the search engines adapt to the search results accordingly.

Medical Condition

This can be on any condition of the human body that affects the regular functioning of a person whether it is physically or mentally. It includes injuries, diseases, disabilities, syndromes, disorders, anatomy, specific drug, preventive therapy, possible treatment, possible evolutions of medical conditions, etc.

Breadcrumb

Structured Data Breadcrumb

How to use Structured data?

You can use structured data on your company’s website by implementing the following steps -

Choose your web pages

First, decide on which web pages you should use your structured data on. For instance, you have an article on the best places to eat in the vicinity, you may have to use the appropriate schema using review markup data on that page. If you have a different page, say, for instance, a blog that explains the current news of the company, you may skip adding structured data to these pages.

You may have a number of web pages; you may have to find the appropriate pages to add your structured data.

Select your structured data

Choose the type of structured data you want to use. The list of structured data types is mentioned above. Depending on the requirement, you may have to choose the appropriate data type.

If you want to look up a quick recipe for Cheesecake, you may use recipe structured data to display the details like ratings, cooking time, ingredients list, number of calories, etc. If you want to find a good movie to catch over the weekend, you may rely on review structured data that displays ratings, total time, cast, etc.

Open Structured Data Markup Helper

Once you have narrowed down your pages and structured data, you can then use the Structured Data Markup helper tool. You can choose the preferred data type like product or event, add your page URL and click start tagging. You can also add any missing tags. You can download your structured data.

You can load structured data in any of the below formats -

JSON-LD - It is a JavaScript notation, and this code can be embedded into the HTML of your page. Search engines prefer this format as it can read the data even if it is dynamically inserted by an embedded widget or a JS code.

Microdata - This is an HTML specification, not a JavaScript notation.

RDFa – It is an HTML5 extension that supports linked data correspond to the user-visible content that you want to describe for search engines. RDFa is commonly used in both the head and body sections of the HTML page.

Google recommends using JSON-LD for structured data whenever possible.

Test the structured data

Test your structured data and ensure that there are no format issues. If there are any issues, Google will struggle to understand them, and this reduces the rankings. You can use a Structured Data Testing Tool. It will display the list of errors and warnings if detected. You can also preview your data to see how it appears in search results. If you notice any errors, you can go back to the Structured Data Markup Helper Tool for making changes and correct the markup. Repeat the testing process.

Wind up

Structured data is powerful but not everyone makes it a priority. But businesses looking to boost organic traffic, gain leads, and improve sales cannot ignore structured data. Remember, it is essential, and there is no rocket science. With structured data, you can optimize your website for both search engines and users. This improves your rankings in search results.

Take some time to figure it out, prioritize, and learn how to deploy it. You can also rely on some plugins that often take care of the markup. If you face any roadblocks or are not sure of where to start, As a leading SEO service company Skynet Technologies help to globalize your audience. You can avail of our SEO services and take full advantage of structured data. We have been a trusted choice for multiple companies who have been looking to improve their online presence and achieve business growth.

4
Website SEO Audit Checklist will help to Boost Search Visibility and Rankings!
By: Skynet Technologies USA LLC
Apr 27, 21
Apr 27, 2021
Website SEO Audit

“The best place to hide a dead body is the 2nd page of Google search results”

Well, it seems funny but the sad part is it’s true. Most web users will never find you if you are not on the first search results page. It’s kind of an uphill task to reach the coveted spot of Google’s first page.

Search engine optimization is one of the vital digital marketing concepts that has been providing incredible results to business organizations. Hence, many enterprises rush to get this right by including this as a part of their core digital marketing strategy but not all are successful. For many, it remained a wild goose chase. Why is it such an elusive thing? Why are businesses find it so difficult to get successful in their endeavor?

Let me tell you something not many are even aware of where they stand and what they are doing wrong. So, we recommend conducting a thorough SEO audit that sets the stage for your current SEO efforts. It provides great insights into your wins and where you rally behind.

However, many SEOs struggle to audit their websites for delivering immediate results and instilling long-term confidence in the SEO strategy.

Here, we are to help you overcome this issue by providing you an SEO audit checklist that can enhance your visibility and search rankings.

SEO Audit Checklist

Technical SEO Audit

  1. Robots.txt file - This file has the directives for the search engines on how to crawl your website and very rightfully, this is the first file viewed by the search engines before they start crawling the site. It has all the information about the folders, pages to omit and it is a good practice to link this to your XML sitemap. You can manually check this file from mydomain.com/robots.txt. Verify if it has anything that potentially limits or prevents your site from crawling. Let each subdomain has a separate robots.txt file. When you audit the robots.txt file, you can find if there is any code that blocks the search engines from crawling the domain which impacts the visibility negatively.

  2. XML Sitemaps - Contains the list of all pages on your website and hence search engines use it for finding the site structure and for finding the URLs. While auditing, see if it is the root folder of your server and linked to/from the robots.txt file. You can submit your XML sitemaps in Search Console and see if there any non-indexed URLs. The XML sitemap file should be error-free & no redirects and non-canonical URLs. We recommend you find a Content Management System that automatically maintains an XML sitemap and in the desired format. If you have a robust ecommerce website, we recommend you to go for multiple sitemaps like one for product pages, one for category pages, and so on.

  3. HTTPS and SSL encryption - Security is of utmost priority and hence you need to have an active SSL certificate for establishing a secure connection between the browser and the server. Both HTTPS and SSL encryption are used as ranking factors. If you have a padlock icon on your browser, it means you have a secure connection. So, ensure that all your non-HTTPS pages have auto rewrites to the HTTPS version. You can use some crawling tools like webconfs for testing the status code of your pages.

  4. Check your DNS settings - Search engines are nothing but bots that check your DNS settings. So, make sure you do not have any errors while they crawl your website. You can use Google Search Console for this. It’s a completely free tool and you can check the current status on your dashboard. Depending on that you can fix if there is any breakdown and make sure you are good to go.

Better Your Usability SEO

  1. Go for Mobile Responsiveness - In the current times of the smartphone revolution, mobile responsiveness is imperative and your audit process should include this aspect as well. If you have an ecommerce app, you can quickly check the templates, product pages, blog pages, category pages on your mobile app. Page loading also matters in the case of mobile friendliness. Readable text format and fast-loading images are two other aspects you need to focus on.

  2. Increase your Page Speed - Page speed can either make or break your user experience. Higher page speed drives more conversions. Tools like Page Speed Insights helps in evaluating your key templates and helps you track your page speed by monitoring and evaluating your pages. Find the detrimental factors that are limiting the page speed and work on them to boost up your site performance. Don’t bloat your website with too many rendering elements, heavy images, and also go for caching. Check out Google's core web vital to increase age load speed and visual stability.

  3. Improve Accessibility - Your website should be accessible by everyone including people with disabilities. Search engines also reward websites that incorporate accessibility principles. You can conduct an accessibility audit to uncover any accessibility issues on your site and find remedial measures around it. Elements on your website should be used by any assistive technologies like screen readers. Look out for proper heading hierarchy, color contrast, alt tags in images, captioning for video and audio content, etc.

  4. Provide Best UX - Search engines have shifted their focus on to user experience as well. They now reward those websites that have good UX. So, if your UX is bad, be prepared for a dip in your search rankings as well. Of course, there are a countless number of ways to improve your user experience but find the low-hanging fruits like colors that resonate with your brand and maintain consistency all along. Make the headings stand out, add images and videos, and create good designs that boost engagement. Also, keep your call-to-action (CTA) visible on any page.

Optimize Your On-page SEO

  1. Build Your Internal Links - Search engines have to crawl your pages first before they start indexing and ranking a site. This can be done through internal links. Any errors, broken pages, or complex site architecture results in the loss of accessing critical content. You can an SEO crawler to look at which generates some reports of crawl issues due to broken links, redirects, unnecessary URLs, etc. You can start removing any hindrances in the site crawling. Provide links thoughtfully in the content and design all the menus in a logical hierarchy. Make sure if there are any dead-ends you include the “nofollow” tag to let the search engines.

  2. Do a HTML validation - Some of the HTML tags and attributes like meta title, meta description, headings, play a crucial role in boosting up your SEO score. These tags help the search engines to let understand the exact content. You can use tools to look if these elements are present in the HTML sections. You can have data reports about the potential issues in these HTML tags and attributes if any. Optimize these elements if required. Any duplications, no proper canonical indexes, or no index should be taken care of.

Build your Off-Page SEO

External links are key indicators to see how your off-page analysis is. You can review the top links that are pointing to your competitors. You can see where they are coming from - viral content, media mentions, sponsorship, etc. Also, have a look at the links related to the frequently used keywords. You can also rely on data analytics to see the traffic analysis from your referral sites. Once you review your backlinks, you will have a fair understanding of your external links.

Work on finding many links to your other pages as well and not just the home page. Sketch out a plan to improve your referral traffic through strategic linking. Fix any broken links and redirect your content to not disrupt the link paths for users. You must work on proving value to the audience through effective link-building.

Content is Still the King!

You can take an in-depth look at the content marketing of your website. Determine which pages are driving the maximum traffic and which gained the least traction. Find the stale content, duplicate content, and get rid of them. Making a qualitative assessment of your website content helps in grabbing opportunities for ranking better. Focus on what content resonates with your audience, engages them and leaves an impact.

Do a Keyword Research

I call it shooting in the dark if you do not know what the customers are looking for. Keywords are like the compass for your SEO strategy. They help you to have a better understanding of your target audience and gives you some insights into where and what the customers are searching for. Do a deep dive into the keywords research to optimize your website effectively, target phrases for link building, and what content to develop for your target audience.

Wind-up

So, if you are looking for ways to improve the traffic or search rankings and get an edge over your competition, you need to go for regular SEO audits for determining your current progress and eliminating any potential hindrances. Also, the focus has now been shifted to users from search engines. So, see how you can improve your overall user experience and reduce the usability issues on your website. It is advisable to go for regular Website SEO Audits for determining your current progress and eliminating any potential hindrances.

Remember, SEO is not about getting one thing right. There are a multitude of things you need to focus on and improving is the only way to get the better of it.

As a leading SEO Service Company in USA Skynet Technologies is assisting many enterprises bolster their SEO services for boosting search visibility and improving their rankings in search engine page results (SERPs). We uncover many elements in the SEO audit process to improve your SEO positioning. Apart from identifying any missed opportunities, we also try to fix the poorly executed ones. We dig into your core issues on the site, inspect your technical framework, and evaluate the efficacy of your website to drive organic traffic, generate leads, and drive conversions.

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