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SEO and Internet Marketing

Magento SEO - A Step-by-Step Guide to Improve the Google Rankings!
By: Skynet Technologies USA LLC
Aug 09, 21
Aug 10, 2021
Magento SEO

So, you built a jaw-dropping Magento website, embedded tons of features into it, and spent a lot of money. But what is stopping the leads from visiting your storefront? You probably would be thinking the same if your Magento website is not optimized for SEO best practices. Yes, that's true!

Does that mean you require discarding the existing Magento website and developing a new one from scratch? Hell no! You can tweak your Magento ecommerce store and streamline SEO aspects to improve your Google rankings swiftly. Woah! How to do so? Don't worry; we've got your back! Here is your step-by-step guide to excel at Magento SEO. Hold your breath and dive in!

What’s the Need to Focus on Magento SEO?

As we already discussed, Magento SEO customization can be a game-changing improvement to your website. What else does Magento SEO have in store for you? Let’s explore!

  • Enhanced Google Rankings are a Piece of Cake!

    Tailoring your Magento website according to SEO entities makes your website helpful and impressive for the target audiences. As Google prefers pages that provide the search engine users with some value, your website starts showing up on the Search Engine Result Page. Isn't that a win-win scenario for you?

  • Optimized Websites Implies Better Brand Visibility

    Honestly, selling unique products online and maintaining a gorgeous Magento website is of no use if the potential customers cannot find you on search engines. How to fix such a scenario? The answer is SEO, simple! You can optimize your website to appear among top search engine results, get better visibility, and register a higher click-through rate.

  • Build Enhanced Brand Reputation

    Most netizens do not prefer clicking on results displayed on the second SERP. Do you know why? It's because they feel unconfident about the later websites. In contrast, the top 3 results on the SERP gain the highest click-over rates and web traffic. So, you can optimize your Magento website and appear on the first results page to preach a better brand reputation.

Besides the above crucial reasons, Magento SEO brings more advantages to your doorstep. So far, so good! But how do you adjust your web store to gain the best outcomes? Below is the secret recipe. Keep reading!

A Step-by-Step Guide to Magento SEO!

Magento SEO is the ultimate method to keep your ecommerce venture up and shining. Most retailers realize the importance of Magento SEO, but a few of them succeed. Why so? It's due to the unawareness of the following steps! Don't lose the game and learn the below tips to skyrocket your website on the SERP. Take a look!

  • The Homepage is Essential!

    What makes the first impression among your audiences? Yes, you’ve guessed it correctly! It’s the homepage of your Magento website. So, it becomes essential to modify your homepage and align it according to the SEO best practices. Here’s what you can do to polish the website homepage.

    • Ensure that the landing page comprises some high-ranking keywords for Google to understand what your website is all about.
    • You can use several long-tail keywords to rank your website for voice commands as many customers tend to shop online using integrated assistants like Alexa and Siri.
    • An ideal homepage should comprise links to all other web pages in your Magento ecommerce website. It helps Google to crawl your website and show it to potential audiences.
    • Pay attention to the homepage UI and create the best experience for your audiences. Display unique offerings, sales, and discounts on the banner and retain leads for the longest time.
  • Metadata Optimization is the Key!

    Although seeming inactive, the Magento website metadata plays a crucial role in boosting your website's Google rankings. Believe it or not, you cannot overlook metadata. Hold on! What is metadata, after all? Metadata are some sentences that describe a specific webpage and assists Google in showcasing your Magento store at the top. It comprises the following parts.

    • Meta Titles

      Meta titles are the headings of a webpage as displayed on the SERP. It comprises some keywords to offer a better picture of your website to Google. Consequently, the search engine gives a higher rank to your Magento store. Ideally, the best meta titles have around 60 characters and at least one high-ranking keyword.

    • Meta Description

      What do you see right below the result titles on Google SERP? Yes, some sentences describe the content present in the linked webpage. That's a meta description! Typically, meta descriptions have around 155-160 characters and some high-ranking keywords embedded naturally. Like meta titles, the snippets help Google in proficiently understanding the content of your webpage.

  • Optimize Robots.txt to Excel at Magento SEO

    Although highly essential, Magento shop owners tend to ignore the Robots.txt aspect of their websites. Consequently, they miss out on many groundbreaking opportunities! Robots.txt is simple and easily customizable from Magento’s admin panel. In a nutshell, you can control how Google crawls your web store using Robots.txt.

    All you need is to identify the pages that you wish to show on Google SERP and change their Robots.txt to “index, follow”. However, you can keep the remaining pages to “noindex, nofollow”.

  • Handle URL Rewriting and Redirecting Carefully

    Do you know that web page URLs can make or break your SEO game? Yes, that’s correct! So, you require rewriting the URL to SEO-friendly links and allowing Google to understand the pages accurately.

    Beware! While you rewrite the URLs, the existing pages will display a "404 Page Not Found" error when clicking on your internal links. So, change the hyperlinks everywhere possible to appear higher on the Google SERP.

  • Edit XML Sitemaps Responsibly

    Sitemaps decide the route for Google crawling. Consequently, they impact your SEO efforts. So, invest some time creating a sitemap and ensuring that all pages of your Magento website have suitable links responsibly.

That's how you build a high-performing Magento store! Do you find these overwhelming? No worries! You can trust the leading Magento SEO agency, Skynet Technologies, and level your website for projected growth. Get in touch with us today!

As a leading SEO service company, Skynet Technologies gives you the competitive thrust and out-hustle your business rivals in getting more qualified traffic, leads, and conversions. We have an expert SEO team who can implement strong marketing strategies for your business. Our SEO experts work on multiple strategies including Google Shopping, social shopping feeds, email marketing, content marketing, and many more to accelerate your business growth!

We provide end to end Magento ecommerce development with exceptional and powerful features which make your Magento store stand out from the crowd & maximize your revenue potential.

2
Top Ecommerce Email Marketing Tips to 3X Your Conversion Rate!
By: Skynet Technologies USA LLC
Jul 12, 21
Sep 15, 2021
Ecommerce Email Marketing

Whether it's a new or old ecommerce venture, you're missing out on the large fishes without an email marketing strategy! The legacy marketing channel, emails, still outshine brighter than any other media.

Ecommerce brands of all dimensions invest in email marketing to capture new leads while retaining the existing ones.

But if you're considering email marketing to be a cakewalk, rethink! The harsh truth is that only 4.24% of email-driven visitors will become your customers. Yes, it's a bit daunting! So, what happens to the remaining 95.76% of traffic? Well, several reasons work behind distancing them away. The contradiction between your mail and website might disappoint the leads, or the email content might not be compelling enough to push them down your sales funnel, and so on.

So, do you wish to unwind the secret recipe of successful ecommerce marketing? We've got you covered! Below are the most impactful ecommerce email marketing tips to 3x your conversion rate. But before heading anywhere, let's uncover what benefits email marketing brings to your ecommerce brand.

What are the Benefits of Ecommerce Email Marketing?

You might have heard everyone singing praises of email marketing for ecommerce campaigns. But, is email marketing beneficial to your ecommerce business? If at all, how does it impact your online brand? Let’s discuss the groundbreaking advantages of email campaigns for ecommerce businesses.

  • Emails Have the Highest Conversion Rate

    Believe it or not, but emails convert way more than any other marketing media. Email strategy for ecommerce has 40x better leads capturing and conversion capacity than social media giants like Facebook and Twitter.

  • Targeted Mails Approach Right Customers at the Best Time

    Email marketing platforms let you send customized emails to target audiences. So, you can keep complementary offerings on the table before getting leads at the right time, leading to higher conversions and profitability.

  • Build Enhanced Brand Awareness with More Email Content

    Once you gain an email subscriber and bam! You earn an invaluable opportunity to keep your brand alive among your leads through diverse emails. Being an ecommerce venture, you can inbox your customers with discount offers, the latest product launches, and anything relevant to your business to spread more brand awareness.

  • Retain Your Customers with Email Campaigns

    Subscribing to your mailing list implies that your customers wish to learn more about your brand. They would appreciate a long-term relationship with your venture and visit your website repeatedly. You can drive more sales from existing customers with well-curated emails comprising the most-loved offerings and corresponding offers.

Ecommerce Email Marketing Tips to Propel Your Conversions

Ecommerce email marketing plans can skyrocket your web store only if done correctly. So, let's jump into learning the best tips to curate a successful email campaign for ecommerce brands.

  • Create a Hookable Welcome Email for Customers

    Let's recite a clear formula that the more people opening your emails, the larger is their probability of shopping with your business. So, how do you increase the click-through rate for your delivered emails? The answer is simple. Welcome emails!

    Did you know that the average click-through rate of welcome emails is a whopping 82%? Yes, you read it right! So, begin with an engaging welcome email to drive massive traction towards your website at once.

  • Personalized and Up-Sell/Cross-Sell Emails Work Miraculously with ecommerce Buyers

    Who doesn't love customized offerings! Considering email marketing campaigns, your buyers will engage more through personalized emails. Also, 77% of leads will become reluctant upon receiving irrelevant content in their inbox. So, personalization is no more a luxury, rather a quintessential necessity for ecommerce brands to generate more sales.

    For instance, consider the customers who have already engaged with your brand and are impressed with your offerings. They are more likely to re-visit your ecommerce store and take away more products. Grab the opportunity using up-sell and cross-sell emails!

    Send personalized emails to your customers entailing offerings that are similar to already bought products. These correspondences having a 9.16% conversion rate will encourage most of them to buy more from your storefront.

  • Compel Subscribers to Open Your Emails with Catchy Subject Lines

    "Get Flat 50% Off", "Exclusive Limited Period Offer" and "Announcing New Products” - are some of the most influential subject lines in promotional emails. Similarly, more catchy phrases exist to draw your customers' interest in your emails. You can perceive subject lines as click-baits. Once the recipients read your captivating subject phrase, they will open the emails and take necessary actions immediately.

    You are already familiar with personalized emails creating a buzz among your ecommerce audience. When personalized subject lines come into play, your email click-through rate takes off rapidly. For instance, you can send custom emails announcing new arrivals in your store that lie around already sold offerings. Besides, you can promote season-specific products through emails having irresistible subject lines during holidays and festivals. Such emails propel massive sales and overgrown revenues in the blink of an eye.

  • Abandoned Cart Emails Remind Customers to Purchase

    No matter how hard you try, invoking sales action from some customers can be the hardest nut to crack. Your products might compel them to fill their carts but couldn't be enough to initiate a transaction. Result? Abandoned carts!

    Luckily you can transform abandoned carts into sales. But how? Using abandoned cart emails, simple! Sending reminder emails to your customers stating they missed out on purchasing can recover 10% of otherwise lost earnings. You can either send a single email within a day of abandonment or a series of emails over 3-5 days for the highest impact.

  • Better Manage Email Marketing Campaign with Customer Segmentation

    Divide and rule - that’s the best policy when managing subscribers for email marketing in ecommerce. Segregating customers before they become disappointed is critical to driving a healthy campaign.

    When your customers receive emails related to their interests, they are likely to engage more with you. However, sending vague emails to them will backfire dramatically. So, you can classify the subscribers according to specific interests, age, demographics, and geographical locations and witness more traffic on your web store.

  • Automate Emails at Critical Checkpoints

    Running a business leaves no time for marketing efforts, let's admit it. At some point in time, all ecommerce ventures become extensively busy operating email drives manually. Does that mean you should hire someone and get things done? Hell no! All your email worries come to a halt with automation. Several automation platforms send automatic emails in response to specific customer actions without requiring manual intervention.

  • Stop Spamming!

    Most ecommerce email campaigns fail once they start spamming subscriber inbox. Also, you cannot afford to send too infrequent mails, leading to disinterest among your audience. So, strike a balance between sending too many and too few emails to your subscribers. Such a healthy habit will keep the communication and user interests alive simultaneously.

  • Gather Customer Feedback from Email Marketing Drive

    Did you know that email marketing works beyond hooking customers with your ecommerce brand? Yes, it extends to understanding how users perceive your business and its offerings. So, you can send survey emails to loyal customers and ask them straightforward questions about what they liked and disliked in your venture. That’s it! You’ll gain enough insights to ponder and refine your brand thereupon.

Voila! You've just grasped the vital tips to master ecommerce email marketing strategy. Now, all you need is to practice, experiment, and understand consumer behavior to bring pinpointed personalization leading to the projected growth of your brand. So, what makes you wait? Leverage the above golden tips now!

At Skynet Technologies, We approach email marketing best practices to gradually nurture and retain your potential and targeted customer base!

3
What's New in Google Search Console Insights? - Analyze the Performance of Your Content!
By: Skynet Technologies USA LLC
Jul 08, 21
Jul 20, 2021
Google Search Console Insights

Google never stops impressing its audiences, isn't it? It keeps experimenting with various products to enhance user experiences, functionalities, and whatnot? Right when content creators and marketers were on the verge of seeking something extra from Google Search Console, it rolled out an all-new utility - the Google Search Console Insights. No sooner than its beta version popped out, Google Search Console Insights became a buzz in the industry.

So, how did Google Search Console Insights become the talk of the town? After several months of research, the outcome had to be as revolutionary as it is! Essentially, it's the go-to destination if you wish to access an improved Google Search Console version. No matter who you are, a marketer or an enterprise, Google Search Console Insights is your thing! But what's inside the suite? Let's discover!

What is Google Search Console Insights?

Many of you might be hearing the terminology for the first time and wondering, "what the heck is Google Search Console Insights?". Don't worry! We'll address your dilemma before diving deeper into its attributes.

Do you face difficulties analyzing site metrics like viewers, backlinks, etc.? Not anymore! Google Search Console Insights is here to bid goodbye to all your organic data-related concerns effortlessly. Designed to assist search engine optimization (SEO) specialists, content publishers and creators, Google Search Console Insights fetches data from Google Analytics and Google Search Console. So, you can find all game-changing data in a single comprehensive report.

Now that all of us are on the same page, it’s time to get a glimpse of what’s new in Google Search Console Insights! Shall we?

Google Search Console Insights - What’s New?

“Provide content creators with the data they need to make informed decisions and improve their content” - says Google about Search Console Insights.

After rigorous iterations and brainstorming, the tech giant finally brought the best Google Search Console Insights version to the table. Here's a see-through into the latest features of Google Search Console Insights.

  • Gauge Website Visibility with All-Time Page Views

    The Google Search Console Insights offer you an overview of views your website receives over the past 28 days. You don't have to brainstorm much with the data, as the utility portrays views-information using graphs. One can point their cursor on the pictorial view and obtain date-wise views insights.

    Also, the dashboard provides you with the average time spent by a viewer on your website. All in all, you can gauge the website visibility using these datasets aggregated on a dashboard.

  • Monitor Your Publishing Activity Using the New Content Feature

    Do you publish new content frequently? Monitoring your activity might be a headache if that’s the case, isn’t it? Well, Google Search Console Insights addresses your concern uniquely.

    Gone are the days when you needed to integrate third-party tools to track your publishing activities. Nowadays, the refurbished Google Search Console Insights encompass a “New Content” feature that sums the details of all your latest posts over the last 28 days. You can use the functionality to slow down or speed up your content marketing frequency whenever needed.

  • Learn How People Discover You with Google Search Console Insights

    Analyzing how audiences find your website can change your marketing game from the grassroots. You can focus more on the high-performing traffic channels to generate swift outcomes. Also, concentrating on less effective media can improve your sales in the long run.

    Surprisingly, Google Search Console Insights lets you understand how people land at your website precisely. It offers three categories viz organic search, direct, and referral. Mostly, marketers and businesses target skyrocketing the organic search parameter to optimize their outcomes.

  • Find the Most Popular Content Effortlessly

    Do you wish to know what works for your audience? More precisely, do you want to find the most popular content among your viewers? Head over to the "Your Most Popular Content" section to discover the posts having the highest views in 28 days.

    Furthermore, you can click on a specific object to move to the “How People Find You” pane and discover the traffic channels towards each of your content. You can alleviate user experiences by curating more content around the most-viewed topics. It’s that easy!

  • Conduct Enhanced Keywords Research

    Leveraging a generic keywords strategy off-shelf might not yield the expected benefits to your business. How about focusing on keywords that work for your website specifically? Yes, you can do that with all-new Google Search Console Insights!

    The Google Search page provides you with a list of the top 50 high-performing keywords or searches queries for your website on the SERP. Also, the list entails the average rank position associated with each key phrase for better understanding. You can implement the keywords report into your SEO strategy to unlock projected web traffic.

  • Carry Out a Link Referral Analysis

    Believe it or not, but link referrals play a pivotal role in improving website performances. Consequently, it’s essential to analyze the top referrals to your website and implement the insights in your strategy wisely. Luckily, Google Search Console Insights can fix your concern!

    The "Top Referring Links" in Google Search Console insights show the highest traffic-driving links to your website from other pages. You can use the data to your business' benefit and release more links in the location to route more audiences.

  • Optimal Social Media Platform for Your Website

    Have you ever wondered which social media platform is better for your business? That's the hardest choice we must admit! However, the problem becomes simple when we discover which social handle drives the highest traffic to your website. Besides the number of views, a page obtains from social media marketing, you can also decipher how much time a viewer spends on your page.

Striking a balance between user experience and SEO-driven sales becomes a cakewalk by leveraging the analytical insights gained from Google Search Console Insights. Its new features are here to stay for the longest and benefit several stakeholders dramatically. So, did you try Google Search Console Insights yet? Get started if you didn't, now!

As the search landscape is constantly evolving, Skynet Technologies has been offering tailor- made SEO services to give you the competitive thrust and out-hustle your business rivals in getting more qualified traffic, leads, and conversions. We track everything from rankings, traffic, keyword changes, form submission, conversions, lost links, and more to show how your website can getting better. We will diagnose your Google Analytics data and send over a monthly report to keep you looped in on the success of your ongoing campaign. We can also integrate AI based predictive custom analytics tool! Once we measure the impact of SEO, we refine the strategy if required for SEO success, client retention, and perceived value.

4
How to Create an Email Marketing Plan that Generates More Leads?
By: Skynet Technologies USA LLC
Jul 05, 21
Jul 20, 2021
Email Marketing Plan

Do you think that social media replaced emails in digital marketing? Nah! Email continues to be the most impactful channel for businesses and marketers. From small businesses to large enterprises, every firm relies on emails to generate leads that rapidly convert. After all, 81% of SMBs use email marketing to acquire customers among all marketing media. That’s a majority!

So, it’s high time to leverage 4200% ROI-generating email marketing in your business if you haven’t been doing it yet. But you’re stuck somewhere. Is it the lack of a winning email marketing strategy? Ahaa! Right there, we can help you.

Here's how you can create a high-yielding marketing plan that generates more leads for your business. Halt! Are you wondering why we curate a separate email campaign for lead generation? Let's clear out your dilemma before discussing fool-proof marketing hacks. Keep reading!

Why is Email Marketing Plan or Strategy for Lead Generation Important?

Sales or lead generation - which is more important for your business? Yeah, sales sound lucrative, but you can only dream of it without customers. So, lead generation is a priority for your marketing campaign. Believe it or not, but an email strategy can be a game-changer in generating leads. Here's why.

  • Transform Dormant Subscribers into Active Leads

    Consistent efforts can move mountains. Similarly, sending frequent emails and branded newsletters to your inactive subscribers can bring them to an active mode. Such a transition creates leads who convert in the blink of an eye.

  • Build Credibility, Generate Leads

    Leads hunt for brand credibility before converting into prospects. You can open your cards before them via emails over a period and build the reliability they were seeking. So, an email strategy is vital to inject credibility into the customer-brand relationship.

  • Foster Better Customer Relationships

    Brands that communicate with customers regardless of selling seasons witness higher lead generation. And email is one of the pivotal channels to cultivate enhanced customer interaction. In turn, they are the most reliable media to generate leads with effective communications.

Hacks to Create an Email Marketing Plan that Generates More Leads

You are well aware of how email marketing campaigns drive more leads to a business. Now, are you wondering how to create an email marketing plan? Well, you require a robust email marketing plan, mate! So, let's jump into learning the coolest hacks to prepare a winning email strategy to generate leads for your brand.

  • Simple and Straightforward Email Designs Win

    Over-decorative fonts, flashing colors, and lengthy content - are the most disastrous ingredients to your email recipe. So, what works? Plain fonts and to-the-point content, simple!

    Create optimum strategies by leveraging simple fonts, sober color schemes, and crisp content on a navigable template. Such non-dramatic aesthetics help recipients focus on your message. Consequently, they can extract business value from your emails and get ready to become your leads in almost no time.

  • Don’t Underestimate Catchy Subject Lines

    Have you been listening to the praises of catchy subject lines? You're not the only one! Catchy subject lines in emails are all the rage, and everyone uses them to promote their businesses.

    Do you know that emails having creative subject phrases witness higher opening rates? Yes, you read it right. The open rate jumps to a whopping 53.2% when you implement some robust numbers in your subject lines. Now, a higher email opening rate brings better click-through statistics, resulting in generating more leads than ever.

  • Harness the Power of Call-to-Actions (CTAs)

    Let’s make it clear that Call-to-Actions are the deadliest weapons in your email strategy. Did you know that a CTA can increase email clicks to a record 371%? Shocking, right? Well, yes, you should implement powerful CTAs in your email strategy if you wish to gain leads for your brand.

    "Shop Now!", "Get Flat 25% Off!", "Grab the Offer!" - are some of the most impactful CTAs that compel subscribers to become leads for your brand. Besides plain CTAs, the personalized ones work even better. They leave an actionable impact on the readers, pushing them down through your sales funnel.

  • Capture Leads with Gated Content

    Flooding inboxes with your promotional emails might backfire dramatically. Such an attempt classifies as an invasion and can turn off your audience from becoming valuable leads. How to fix that? Give a shot to gated content!

    Gated content lets the audience subscribe to your mailing list and receive non-invasive emails from your brand. For instance, you can share a glimpse of the market study you performed and ask the readers to subscribe to get the full report via email. That's it! Once readers provide their details to your business, they become your leads who would love to hear more from you.

  • Social Media Boosts Your Email Efforts

    “Social media replaced emails” is a myth. In contrast, social media boosts your email marketing efforts like never before. You can integrate social handles to build your mailing list with valuable leads who are willing to convert.

    Promoting gated content on social media encourages your followers to subscribe to your business emails and become leads quickly. Furthermore, you can ask them to sign up for email newsletters directly on your social accounts and witness more prospects within a short span.

  • Utilize the Power of Lead Scoring

    Say you have a huge mailing list. How do you segregate qualified leads from them? Right here, lead scoring comes into play! Lead scores assist you in analyzing which emails work best for a particular subscriber. Such a sense of personalization enhances customer interaction and impresses them enough to become high-yielding leads for your brand.

  • Share Resourceful Emails

    Declutter your emails if you aren't gaining enough leads through them. It's highly advisable to keep relevant, informative, and engaging content in your emails that interact with your audiences. Such pinpointed emails work wonders in gathering valuable leads for your business who are well-informed to shop with your company.

Congrats to have gained impactful resources to structure an email marketing campaign that fetches leads! Hurry up before it's too late. Send strategic emails and capture more leads for your business now!

5
Deliver a Mobile-Friendly Experience with Responsive Email Design for a Better Engagement!
By: Skynet Technologies USA LLC
Jun 26, 21
Aug 14, 2021
Responsive Email Design

So, you brainstormed compelling email content, curated hooking subject lines, and did everything to skyrocket your email marketing campaign. But, unfortunately, results are far away from your reach. What went wrong? It's the design glitches, probably!

Did you know that missing out on responsive email designs can bruise your strategies dramatically? Yes, you read it right. Without a mobile-friendly design, you might slip out on a massive 3.5 billion smartphone users! So, you may have overlooked investing in a mobile-friendly email template if your firm isn't getting enough customer engagement.

Are you wondering how to deliver a mobile-friendly experience to your users? Don't worry anymore. Here are some proven tips to offer highly responsive email designs to your subscribers. But before resorting anywhere, let's learn why responsive designs are necessary to your brand.

Why are Responsive Email Designs Essential in Your Brand?

The advent of smartphones revamped many legacy marketing channels, primarily emails. Yeah, the change accompanies skyscraping lead generation, customer engagement, and higher sales. So, a mobile-friendly email design won't hurt you but unlock tremendous benefits for your business. Get a glimpse of what responsive emails bring to your table, making them highly essential in your campaign.

  • Grab a Massive User Base

    Who doesn’t wish to grab the massive smartphone user base! Believe it or not, you can convert billions of smartphone users into your customers. But how to do so? Responsive email design, simple! A mobile-friendly email design caters to all small screens and encourages the users to engage with your business immediately, leading to optimum conversions.

  • Get Highly-Available Leads for Your Business

    Did you know that an adult spends roughly 3 hours a day on their smartphone? Surprising, right? Well, yeah, smartphone users hover on their devices for the longest time and are more likely to engage with your brand. Catering to them with mobile-friendly emails can shoot your engagements to all-new levels.

  • Turn the Users’ Product Research Time in Your Favors

    69% of internet users research products using their smartphones, says a report. Guess what? You can play your email cards before such a massive chunk to drive higher click-through rates. So, responsive email designs enable utilizing all shoppers conducting product research on their devices for your company.

  • Users with Higher Shopping Tendencies - All in Your Court!

    Let's admit that smartphones have revolutionized shopping experiences for customers. Now, roughly 66% of web surfers use shopping apps for more purchases. What does it imply? Well, these shopaholic mobile users click through your emails more, visit your website, and spend more time browsing your offerings. Undeniably, mobile-friendly emails bring more shoppers to your doorstep.

An alluring email design is an indispensable part of an email marketing strategy. A well-executed design and perfectly developed email drives action and generates revenue. With an intuitive UI/UX design service, we focus on building mobile-friendly, responsive email templates that offer perfect rendering across multiple devices. We also provide you custom-made templates that are unique to your brand and customized as per your needs.

7 Must-Know Tips to Create Responsive Emails

You already know how responsive emails uplift your marketing efforts. Now, it's time to create such high-yielding emails for your business. But alas! You don't know how to begin, right? Stop worrying as we've got your back! Here are the 7 must-know tips to craft responsive emails for your business. Let's get started!

How to Design Email

  • Crisp Subject Lines Work

    Have you noticed how constricted mobile inbox layouts are? So, long and elaborated subject lines don’t work on mobile apps, to be honest. Wordsmith your subject phrase and try keeping it as crisp as possible. Such a small title remains visible on all mobile devices while communicating your entire message to the recipients.

  • 600 Pixels Wide Emails are Ideal for All Devices

    If you think a responsive email template is everything, rethink! Some devices cannot show responsive emails as expected. Right here, manual adjustments come in!

    Head to the email template settings and adjust the correspondence width to 600 pixels or less. When you alter the template width equal to or less than 600 pixels, the emails become well-formatted and legible to all devices irrespective of the size.

  • Choose a Large Font Size

    Mobile devices have small screens - we all know it. If you go with a font size chosen for desktops, it'd be barely visible to smartphone users without zooming. Consequently, some of your valuable leads will bounce back, resulting in higher opening rates but inconspicuous click-through rates.

    Dodge everything with significantly large font size in your emails. Choose 13 or 14 pixels font size and watch your emails become more readable for smartphone holders.

  • Nothing Better than a Single-Column Template

    The more the columns, the more the confusion. The rule applies to all mobile devices regardless of the screen size. Most devices cannot show more than one email column at once to the users. So, your leads may not come to know that more columns and information exist in the emails.

    Furthermore, multiple columns become complex to navigate, leading to higher customer bounce rates. Omit all these troubles by leveraging just a single column with all information presented in a concise yet legible format for optimum engagements.

  • Embed a Call-to-Action to Drive More Engagements

    The emails having definitive call-to-action registers a whopping 371% of more clicks. The impact becomes more concrete when email CTAs appear before your mobile audience. Get more engagements through them by embedding interactive CTAs in your responsive email design. Try it out once!

  • Understand User Limitations by Providing Small Graphics in Emails

    Let's admit that most of your valuable customers use data packs to operate emails. Don't let your users waste their data bandwidth in loading heavy graphics and skipping important content. Implement smaller images in your emails and allow them to focus more on your content.

  • Test Rigorously on Multiple Devices

    Following any email tips and sending to your leads without testing can be fatal for your brand. So, view your emails on multiple screens every time you make a change and check their accessibility before sending them to your mailing list. Such a healthy habit will keep common glitches at bay!

Woohoo! You've mastered creating responsive email designs. More precisely, you now know how to get higher engagements using mobile-friendly emails. So, what makes you wait? Jump into creating compelling emails for your smartphone-using audience and skyrocket your sales now!

We know that a strong email campaign strategy is the peak for any brand. At Skynet Technologies, we offer complete Email Marketing Services, from custom email template design to email program management. We'll collaborate with you to better understand your target audience, strategize, and develop strategic campaigns that aim to deliver excellent customer experiences. We provide frictionless user experience email design to catch the user's attention.

6
Top Reasons Why Email Marketing Newsletters Should be a Part of Digital Marketing Service!
By: Skynet Technologies USA LLC
Jun 22, 21
Jul 20, 2021
Email Marketing Newsletter

Which digital marketing strategy do you leverage for the highest conversions? Cheers if your answer is email marketing! Did you implement newsletters in your email marketing vanity? No? Right here, you are slipping out on high-yielding opportunities!

Wooing a massive 3.8 billion email users seems like nailing jelly to a tree. However, email marketing strategies, having a whopping return of $42 against a $1 investment, simplify the work for you to an extent. Furthermore, you can add feathers to your marketing campaign with email newsletters that boast 21.33% of the average opening rate. Interestingly, as high as 31% of businesses claim newsletters to be the luckiest card in digital marketing.

Wait! Aren't you convinced of email newsletter benefits yet? Don't worry! Below are a few compelling reasons why you should use a newsletter strategy in your email marketing campaign. But before heading further, let's clear out what's a newsletter, after all.

Email Marketing Newsletter - What’s That?

Email newsletters are the perfect ways to inform your audience about product launches and the latest happenings in your company. With a cycled digest, your newsletter entails several news articles having catchy headlines to compel the recipients to click-through and visit your website. What do you get? Humongous web traffic, simple!

Besides, you can leverage a newsletter to announce new arrivals or season-specific sales in your ecommerce venture and generate rapid conversions - that's the best newsletter utility for your marketing campaign. Some brands send privilege coupons to newsletter subscribers and reward them for loyalty. All in all, newsletters have become a staple to companies seeking higher customer engagement and sales.

You already know what's an email newsletter. Now, let's convince you of its importance in commercial digital marketing tactics.

Why Should You Include Email Marketing Newsletters in Your Digital Marketing Strategy?

So, why should you consider email newsletters? Is it just because they are in vogue? Hell no! Despite being trendy, email newsletters can kickstart your journey of churning immense revenue from digital marketing. Let’s take a deep dive and understand the necessity of email newsletters in your business.

  • Remind Customers About Your Existence

    Believe it or not, 90% of your consumers prefer obtaining newsletters to learn more about your company. Do you know the reason behind such a majority? It’s the lack of time. Consumers don’t have enough leisure to browse through your website and come across intriguing offerings on their own. It gets more adverse when your audience forgets about your existence!

    Thankfully, newsletters can help you recover from such an existential crisis! With repetitive communications regarding product announcements and sales via newsletters, you can keep a massive audience chunk engaged in your business for the longest time.

  • Convert More with Newsletters

    Let's recite a clear fact that the higher the click-through rates, the better the conversions. Newsletters hold a record 17.8% click-through rate. Woah, that’s some eye-boggling statistics! Understandably, such a high rate drives more conversions for your brand effortlessly. Integrate all mesmerizing ingredients to your newsletter recipe and send them to your mailing list if you wish to grab all lucrative sales opportunities in your business.

  • Sow Personalization, Reap Customer Engagement

    Did you know that personalized email drives can save 77% of subscribers from getting dissatisfied? Yes, you read it right! Personalization retains your customers as it echoes that your company caters to individual tastes. Additionally, you can incorporate newsletters to skyrocket personalization to all-new levels.

    You can regularly send personalized newsletters to educate your customers with offers on products they like. Also, your business can update the clientele when new offerings having similarities with already purchased products hit your company. Now, all that remains is registering tremendous engagement from your consumers with well-tailored newsletter tactics.

  • Invest in Email Newsletters, Strengthen Social Media Engagements

    If you perceive newsletters as a medium of conversions only, rethink! Newsletters are much beyond sales drivers. They can level your parallel marketing efforts like the social media campaigns.

    Strike a conversation with your customers by inboxing some newsletters initially. Now, compel them enough with your engaging and relevant content. You can also embed straightforward call-to-actions that encourage them to visit your social media handles. That's it! Once your customers reach out to your social accounts, they are more likely to engage with your business through meaningful communications.

  • Compel Your Existing Consumers for More Shopping

    Did you know that you can ask your existing customers to re-invest in your business? Digital marketing efforts are not limited to acquiring new leads but digging sales through the already-built clientele. But how to do so? Well, newsletters are the ultimate weapons that enable recycling your existing prospects.

    Analyze the most preferred services for your customers and frame irresistible newsletters around similar lines. Most of your consumers will get back to your business and take away more offerings in the blink of an eye.

  • Identify Close-to-Sales Leads

    You wouldn't deny the utility served by plugins across various niches, would you? Similarly, some add-ons exist to expand the use of email newsletters. Guess what? You can implement extensions to your newsletters and track customer engagements more closely than ever.

    Such plugins let you spot subscribers having the highest opening rate, the ones who act upon your CTAs, and also those who visit your website or social media accounts to inquire about your business. Impressive, right? With so much information in hand, you can extract the leads having more probability to cross your sales funnel than others.

Phew! That was an adventurous ride, wasn't it? Congrats to have gained so many insights about email newsletters! Now, it’s high time to take some action. Get over legacy marketing hacks and resort towards what’s working the most in your industry, that is, email newsletters. Frame an efficient blueprint and restructure your email marketing strategy by including profitable newsletters at the earliest.

Remember that your competitors already implement email newsletters in their campaigns. Snatch away their competitive advantage by bringing email marketing newsletters to your business today!

7
How to Improve Core Web Vitals Score and Google Page Experience Signals?
By: Skynet Technologies USA LLC
Jun 16, 21
Aug 14, 2021
How to Improve Core Web Vitals

Hey! Are you aware of Google's algorithm update in 2021? New ranking factor Yeah, it's the same one that's causing significant disruptions among website owners and digital marketers. The upgrade encompasses groundbreaking changes, primarily the page experience signals in determining website ranks on Google's Search Engine Result Page (SERP).

Since the release, various stakeholders are pacing to improve their websites’ page experience signals for competitive advantages. Much like them, are you willing to upscale your page experiences according to Google’s latest announcement? But, alas! You don’t know where to begin. Luckily, you’ve visited the best place if that’s the case!

Here’s the ultimate recipe on how to improve Google Core Web Vitals and Page experience signals for your website. Let’s get started!

Google Page Experience Signals - What’s That?

Irrespective of who you are - a website owner or marketing agency, it's essential for everyone to understand what page experience means, after all.

Have you ever thought of how helpful your website is for the audience? That's page experience! It simply implies the value a user gains through your site. From interactivity to the informational degree, multiple factors determine your page experience, notably the core web vitals scores. Woah! What does that mean? Let's try to understand core web vitals scores in detail.

What are Core Web Vitals Scores?

Page experience is a qualitative parameter rather than a quantitative one. So, how does Google measure page experience for ranking? The answer is simple - core web vitals scores!

Google’s page experience signals entail three worth-pondering facets accumulated within the core web vitals scores viz Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Below is a quick glimpse of all three metrics for you.

  • Largest Content Paint (LCP) - LCP refers to the duration between the page loading and the first time when your site appears.
  • Cumulative Layout Shift (CLS) - CLS signifies the graphical stability in your website layout when users browse different pages.
  • First Input Delay (FID) - FID equals the time consumed by your website to respond to the first user activity.

How to Improve Core Web Vitals Score and Google Page Experience Signals?

Google Page Experience

Have a look at the below figures:

  • 39% of visitors would bounce away from your website if LCP is too high (greater than 4 seconds.
  • 40% of users will stop engaging with your business if the website’s CLS scorecard shows anything above 0.25.
  • The website audiences will get frustrated if your FID score hikes above 300 milliseconds.

Pretty daunting, right? However, you can alleviate your website for the above metrics and provide a better user experience leading to higher search engine ranks. Here's how to do that.

  • Enable Preloading and Skyrocket Visual Loading Times

    Do you know that 47% of users expect a website to load within 2 seconds? That's a high LCP score!

    Preloading strategies that prioritize displaying above-the-fold material to your audience can help you meet these greater visitor expectations. All you have to do is use preloading methods on your website to tell browsers that some resources in the upper half of the site should load first. That's it! Your website will now perform satisfactorily on the LCP core web vitals score.

  • Set Aside Space to Load Media and Embedded Resources

    When 94% of consumers distrust a poorly designed website, you can imagine the importance of design and layout consistency!

    Have you ever experienced the frustrating website layout inconsistency, where you place your cursor somewhere and end up clicking on something completely different? Similarly, it’s dissatisfying for your users as well. So, CLS holds a priority place among the Google Page Experience Signals.

    You can improve the CLS score by reserving some space for media and embedded resources at the earliest. Once these elements show up, the layout shifting chances reduce.

  • Reduce Long Tasks, Mitigate Main Thread Blockages!

    Who doesn’t hate dealing with frozen web pages and delayed response times! Yes, we are resolving poor FID scores.

    It happens because some strong JavaScript codes tend to consume more time and block main threads leading to website inactivity. How to fix that? Well, you can repair multiple parts in your website, including slicing and serving small code segments to the browser.

It covers how to improve core web vitals in your website. Now, let’s resort to refining the page experience signals.

  • Improve Your Site on Security Parameters

    Security issues in a website backfire dramatically!

    Even Google prefers refraining a malicious website from its valuable users. So, auditing your website for security problems assists in boosting its search engine ranks. Aim at conducting security checks on your website from time to time and troubleshoot suspected resources immediately.

  • Is Your Website Mobile-Friendly?

    57% of users wouldn’t recommend a business having unresponsive mobile websites.

    And Google takes the figure rather seriously! So, mobile responsiveness has a vital role in Google page experience update. Don't panic if your website performs poorly in terms of mobile-friendliness; you can improve it!

    You can run two checks on your website to determine how well it performs on mobile. The first one pushes you to access Mobile Usability Report through Google Search Console and resolve flagged errors like misfitting website content. Next, you can scan separate page templates using Google's Mobile-Friendly Test and fix bugs in individual pages.

  • HTTPS to Guarantee Safety!

    Google Ranking Algorithm

    Google prefers HTTPS websites over HTTP ones since the former is more secure when it comes to user data. So, consider upgrading your website to the HTTPS connection and watch it perform miraculously on Google’s SERP.

  • Use Interstitials Wisely!

    While interstitials can be a great way to encourage some user actions, they might hamper visitor experience drastically. So, whenever you add a new interstitial or alter the layout of the existing ones, audit their representation on different devices before the final rollout. Also, ensure that the interstitials don't obstruct your primary content on the web pages.

Voila! You just finished learning how to improve core web vitals scores and page experience signals. Now, it’s time for action! Leverage the above tips on your website and ace Google’s algorithm update like a pro. At Skynet Technologies, we have a cross-functional team of developers, designers, and marketers who all work together to provide the best Google page experience for the websites. We provide all in one SEO services which improve your SERPs and are quick to adopt Google search algorithm changes.

Explore Our Digital Marketing Services

8
Why SEO Maintenance is crucial to keep your business running smoothly?
By: Skynet Technologies USA LLC
Jun 02, 21
Jul 20, 2021
SEO Maintenance

Every business’ end-goal remains the same, to be a top-ranked website on search engines like Google. This is for valid reasons, isn’t it? When more than 90% of users’ go-to place remains search engines for any sort of digital experience and the top-ranked websites on Google driving more than 30% of organic traffic, SEO remains pivotal! Businesses are hence investing in SEO to be numero uno and grab the users’ eyeballs by ranking in the search traffic. However, SEO is not a one-time process. It is an ongoing process and routine SEO maintenance helps your business to deliver a consistently smooth experience.

But what is SEO maintenance and how does that help you build a resilient business strategy? Come on in, let’s delve into the details.

What is SEO Maintenance?

SEO Maintenance is a routine process of maintaining and improving your rankings on the search engine page results by constantly getting better at your SEO strategy. You can have either a weekly, quarterly, or monthly set of SEO tasks to test everything is intact and there are no such things that jeopardize your SEO score like outdated content, broken links, dip in the page speed, inaccessibility, etc.

What entails SEO Maintenance tasks?

Some of the things you can focus on are -

  1. Optimize the content quality for better community & social media engagement.
  2. Tweak title tags and meta descriptions for increased conversions.
  3. Keep an eye on the technical aspects of your website.
  4. Conduct regular SEO audits to identify the loopholes and fix them.
  5. Improve the website performance to load faster.
  6. Keep up with the structured markup for videos and other supported content.
  7. Fix the broken links, disavow spammy backlinks, and provide URL redirects.
  8. Apply new keywords apt for your product or service for staying relevant in the market.
  9. Brainstorming on ideas of how to attract new customers by optimizing evergreen content and creating relevant links.
  10. Perform UX and responsive checks.
  11. Look at the Analytics to monitor any changes in the organic traffic.
  12. Look at the new competitors and their backlinks for cooking up better strategies.

Why do we need SEO Maintenance?

1. Your Search Rankings are not set in stone!

Gaining a spot on the first page of Google results is a promising element in driving traffic but it is not something etched in stone! You may wake up to utter shock one morning to see your top-ranked website nowhere if you do not pay constant effort. There is an intense competition out there to take over your place and you blink, it’s gone. Hence you might need to focus on SEO maintenance.

Make SEO maintenance a core part of your ad strategy to retain your place and push back the competition. Keep updating your page content, fix any broken links, improve the performance of your website, and more. If you remain relevant and valuable to your users, chances of retaining your place do remain optimistic.

Any relaxation here would drop your rankings and you find your website ends up on the 2nd page of the search results. And do you know what people funnily say about Page 2 - “The best place to hide a dead body is page 2 of Google!”. It gets only 6% of clicks!! That’s how less it is when compared to page 1.

2. Hyper-competitive space

SEO is an ongoing battle. There are no clear winners and losers. Anyone who puts in the constant effort is not only going to emerge out as a winner but also retain the top spot for a longer time. Many businesses that skipped SEO maintenance saw a great dip in their rankings and some even went into oblivion. Hence, more and more companies are now investing ample resources in SEO maintenance. If you want to withstand the competition, drive traffic, sales, and revenue to your website, don’t make SEO maintenance an afterthought.

If you wish to rank consistently well on search results, maintain your site as well as strategy. Regular SEO maintenance that includes multiple things helps you to retain a top spot.

3. Ever-changing Search engine algorithms

Google constantly updates the search engine algorithms and if your website doesn’t go for these improvements, you may lose your place pretty soon! For instance, Google switched to Mobile responsive websites, and businesses that have been building responsive websites are rewarded and those that are not being penalized. SEO maintenance also entails embracing constant updates and doesn’t make your website vulnerable to competition by helping you upgrade.

Recently, Google has rolled out Core Web Vitals where speed is another ranking factor, and updating your search algorithm pumps up your lead generation efforts and boosts your sales. You can stay competitive by embracing the updates for boosting your website traffic.

4. SEO is a long-term strategy

Unlike paid advertising which reaps results immediately, SEO is a long-term strategy. It is not possible to see the expected returns immediately. Continuous SEO maintenance is the best way to deliver the best results. You cannot treat SEO as an invest-and-forget strategy. It is long-term discipline when compared to other SEO Tips. So, by focusing on the crucial SEO tasks, you can improve your search rankings.

Closing Thoughts

SEO maintenance efforts depend on the size and complexity of your website. In case, if you do not have the proficiency or bandwidth to allot resources to SEO maintenance, you can approach SEO service company that can formulate a strategy and maintain it for you to keep your website on Page 1 of Google rankings.

Skynet Technologies has a team of SEO professionals who follow a well-defined and structured checklist for helping you reach your SEO goals. With a solid plan and execution, we put you in a comfortable place to land up in the top results of search engine page results. We keep track of the SEO maintenance tasks and metrics as we stay on top of the latest SEO trends. We lay down the scope depending on the website size and business benchmarks like sustainable rankings.

9
nopCommerce SEO – A Simple Guide to Boost Sales Online!
By: Skynet Technologies USA LLC
May 17, 21
Jul 19, 2021
nopCommerce SEO

If you have an ecommerce website, what would be your key aim? Driving more organic traffic and increasing conversions, right? You need to optimize your website for not just search engines but for users as well as search engines are making the user experience a more prominent ranking factor. Especially for an ecommerce website, there are a set of different considerations. If you are willing to move up the search rankings, we have everything you need for kickstarting your nopCommerce SEO success journey.

Optimizing your ecommerce website puts your website in front of your prospective customers based on their search intent. If you get your ecommerce SEO right, people who are looking to buy your product will find their way to your store. Unlike earlier, when the primary focus was mainly on keywords, the shift has moved to provide a great user experience. For achieving this, you need to understand the customer intent and optimize your website layout and on-page content.

If you own a nopCommerce website, here are the simple tactics for skyrocketing your sales.

1. Optimize your meta tags

Meta tags - meta title and meta description are vital aspects of on-page SEO.

Meta title tags help both the customers and search engines with the information about your nopCommerce store and the web pages. Search engines take these meta title tags as titles of the listings on the SERPs, and these are what people see and click through.

  • Keep it descriptive. Describe what the page is all about. For instance, if you are on a product page, you can include product details in the titles of the product pages.
  • Include relevant keywords but do not overstuff them. Also, avoid any spammy keywords otherwise you may get penalized.
  • Keep it short and simple! A clear and concise title below 60 characters is the optimal way to go about it.

Meta Description tags are the small HTML snippets of code that contain information about your website. Meta description tag doesn’t provide the same information as that of the title tag, but it provides additional value. A compelling and well-written meta description can improve your click-through rate.

  • It is nothing about a short description or summary of your page. It could be about your products, features, etc. Provide what information the customers would be interested to know about before they make a purchasing decision.
  • The optimal size is 160 characters of meta descriptions. So keep it to the point and informative.
  • Include target keywords and do not go overboard by cramming unnecessary keywords.
  • Include CTAs and give your customers the reason to click through.

2. Enable SSL certificate

Search engines prefer websites that are secure and having an SSL certificate improves your security and will have a positive impact on your rankings. Having an SSL certificate ensures the utmost safety for your customers’ transactions. Today, not having an SSL certificate undermines your credibility which if there, improves your sales.

For enabling an SSL certificate on your nopCommerce store, you need to install and configure an SSL certificate for your domain. Once you have it enabled, all the login and admin pages will be directed to the secure HTTPS URL. Make sure your SSL configuration is correct so that it doesn’t become inaccessible to the users.

3. Optimize your images

Image optimization includes a gamut of things like

  • SEO-friendly image file names
  • Choosing the right image type
  • Optimizing the size for improving page speeds
  • Adding alt tags to understand the images better

Image optimization may seem to be trivial but for an ecommerce website where the customers rely only on the images and media files, they are very important in deciding your conversion rates. Image optimization also improves page load speeds and reduces the churn rate by improving your shopping experience. It can become a real deal-breaker for your customers and can have a significant impact on your search rankings.

Consider the following elements for image optimization are -

  • Alt tags
  • Image file names
  • Image size
  • Image type

Alt tags - provide a text alternative for the images. This is also one of the accessibility aspects as visually challenged people who rely on screen readers find this alt tag useful making the website more accessible. This improves the SEO as well. It also provides a better shopping experience as even if a page doesn’t load, the users can read the alt text and understand.

Image file names and types are other elements wherein the names should convey the intent of the name. Search engines should be able to understand the images and index them. The quality of the image also depends on the image type(jpg, png, gif). The quality of the PNGs apparently is better than the quality of JPEGs and GIFs. PNGs are usually the best but make sure they aren’t so heavy that they slow down your nopCommerce website.

5. Proper heading hierarchy

Headings from h1 to h6 usually define the page’s hierarchy and importance for sectioning off your nopCommerce web pages. They break up the entire page and help you to categorize your content. They improve the usability of your nopCommerce website and help both the search engines and users understand your page content better.

  • The heading tag should follow the proper hierarchical order. For instance, h2 tags should be properly nested in h1 tags; h3 tags should be nested in h2; h4 should be nested in h3; and so on.
  • H1 tag should define the topic of the page and ensure that you have only one h1 tag per page.
  • H2 and h3 tags are used for breaking up the page and categorizing the content of the page
  • H4 to h6 tags although used for the same purpose should be used only if they are necessary.
  • The simpler the structure, the better it is for understanding
  • All the heading tags should be relevant, logical, and clear.
  • Include proper keywords without overstuffing which makes the search engines trust and doesn’t look spammy

6. Additional SEO Tips

  • Do keyword research
  • Maintain proper architecture
  • SEO-friendly URLs
  • Proper internal linking

Wind up

We hope this simple guide gives you a clear idea of how to make your search engines fall in love with your nopCommerce store.

Remember, SEO is a continuous process, not a one-time campaign. So, if you take care of your SEO fundamentals early on, most of your legwork down the road will be reduced. You can maintain consistent rankings on the search page results. Make the best use of nopCommerce Development features along with some basic SEO tips for ranking higher in the Search Engine Page Results (SERPs).

Skynet technologies always strive to remain updated to the latest SEO and digital marekting updates to keep the website or store on Google, Bing, Yahoo and another search engine approved. We have a bunch of creative and qualified internet marketing professionals having years of expertise and capability in developing the right strategy for SEO, SMO, Social Media Marketing, SEM, PPC, Affiliate Marketing, Email Marketing, Content Marketing, Google Shopping and more to hit the millions of minds!

If you need any kind of help with improving your SEO score for your nopCommerce store, click here to contact us.

10
Quick & Actionable Sitecore SEO tips to Improve Website Visibility on SERPs!
By: Skynet Technologies USA LLC
May 14, 21
Jul 19, 2021
Sitecore SEO

It’s every business enterprise’s dream to get ranked on page 1 of Google. If you have a Sitecore website, you may also be thinking of setting your website up for SEO success. But quite often it takes a backseat while other digital marketing aspects also fall into the priority bucket. However, SEO is far more important for getting ahead in the industry and it has the potential to reap long-lasting benefits. SEO undoubtedly is the best way to drive organic traffic to your website and improve your leads and conversions.

If you’re wondering how to ensure your Sitecore website gets ranked on the top SERPs, you’re at the right place. We provide you all-in-one Sitecore SEO tips to help you win this race.

For improving your Sitecore website’s organic search ranking, implement the below SEO tips:

1. Set your Sitecore website up on Google Search Console

If you are planning to work on the SEO of your Sitecore website development, Google Search Console is probably the best SEO tool that is available for free. On Google Search Console, you can find reports that help you monitor your website’s KPIs as perceived by search engines. It also throws light on the areas of improvement, fixing issues, and errors that hamper your website’s performance. You also get to see what the search are terms the visitors usually search for to land up on your website and find out which URLs visitors access the most.

2. Create XML sitemaps

Search engines like Google may find your website hard to crawl especially if you do not have proper internal links pointing to your web pages. XML Sitemaps serve as the guiding light helping the search engines discover your pages faster by serving as a roadmap of all the URLs on your website. This makes it easy to crawl and find the relevant pages faster. There are also several Sitecore extensions for creating XML sitemaps. You can either ask your developer to build a solution that updates your sitemap, or you can rely on one of the sitemap extractors tools that does the same. Submit the extracted sitemap to Google Search Console.

Sitecore Marketplace has two modules to help you create XML sitemaps - Sitemap XML and XML Sitemap Generator.

3. Work on 404 errors and 301 redirects

404 error code is generated for a “page not found” error. Whenever a user clicks on such pages, he faces broken links, and the best way is to go for Sitecore’s internal linking feature to link to the other items. Alternatively, you can set up 301-page redirects for taking the page down. You can either add a 301 redirect URL in the content tree or ask your developer for creating a field on your page that allows a redirect URL onto the page. You can integrate a module into your Sitecore builds for redirecting pages when you delete some pages.

4. Improve your website speed

Since 2021, Google has been focusing on the user experience metrics as the new ranking signals and rolling out Google Core Web Vitals that provide insights on how your user experience is on your website. The factors include LCP that measures your website loading speed, FID measuring interactivity, CLS measuring visual stability. If your websites render slow, then the user drop-off rate would peak. The faster your page loads, the better the conversion rates! Focus on finding ways to improve your web load speed like

  • lazy loading
  • Optimizing images
  • Improve slow server response time
  • Hide certain sections until the first load happens
  • Configure a CDN for properly caching media and CSS
  • Implement ‘read more’ buttons on pages

5. Focus on page titles and meta descriptions

Page titles and meta descriptions that are part of on-page SEO helps not only the users but also the search engines of what your page is all about. With empty or irrelevant content, Google considers this as low-quality. Also, delete the duplicate page titles and help search engines prioritize the relevant ones in the search results. Also, keep them short and appealing to the users to improve the click-through rates.

  • Keep it unique and concise
  • Include important keywords
  • Add descriptive texts in the title tag

Recommended Sitecore configuration -

You can configure a base template such that each page can inherit three editable fields that can be customized.

  1. Browser title for HTML document
  2. Navigation title for rendering purposes
  3. Page title using the H1 tag

A Sitecore custom validator can check the page title, meta description, browser title and make sure that they are unique to the page and the title length is less than 65 to 70 characters.

Meta description, as well know, is the short summary of your website content that lets the search engines get the gist of it. Search engines use this to display your page description in the search display results. This description helps the users also understand what your page is all about and encourages them to click through the page. Missing or irrelevant meta descriptions are unappealing to users and even search engines do not reward such pages.

  • Provide unique and relevant meta descriptions
  • Avoid duplicates
  • Keep it within the short character limits for the SERPs

6. SEO-friendly URL Structure

The URLs should be SEO-friendly and no unnecessary spaces, or characters that put off the users from clicking. Do not clutter the URLs as it can be visually less appealing, and it lowers the click-through rates. Focus on building links that contain hyphens and no spaces or underscores. You can ask your developers for redirecting all the users with special characters or incorrect spaces to the proper URL versions. Ensure you maintain uniform and consistent URL configuration. Sitecore usually adds .aspx at the end of the URL by default and the module removes it for ensuring uniform URLs. Include proper keywords. Sitecore uses item names and tree structures for building your URL by default within the information architecture.

7. Use the h1 tag for Page titles

You can use the h1 tag on your Sitecore website’s pages as this helps your website pages rank better in the search results. These h1 tags improve the SEO as search engines and your users can easily understand what your page content is all about. You can include the following practices while using h1 tags -

  • Stick to only one h1 tag per page. Don’t go for multiple h1 tags as it hampers your SEO score.
  • Don’t leave your h1 tag empty or missing. If you miss out on this h1 tag, it breaks your page’s hierarchy which isn’t good for your SEO. h1 tags are important and help you to define the page topic for search engines and users.
  • No duplicate title tags! If your page title is the same as the h1 tag, it is like a lost opportunity for incorporating relevant keywords for your page. So provide different content in your page title and h1 tags.

8. Additional tips

  • Ensure cross-device compatibility & cross-browser compatibility
  • Create compelling content
  • Use canonical URLs where necessary and avoid duplicate content
  • Use relevant keywords
  • Include optimized media files
  • Include relevant internal and external links
  • Add schema markup for attracting your visitors
  • Add alt texts to your images

Wind up

By following the above tips, you leave no stone unturned to take your Sitecore website content to the top pages of search results and rank higher. As a Leading SEO Service Company in USA, we also offer SEO audit services as well as we perform a complete SEO analysis of your website - technical, on-page, affiliate marketing, email marketing, google shopping off-page optimization, backlink analysis for identifying any gaps. We also design and build Sitecore websites by incorporating the best Ecommerce Website SEO practices. Get in touch with us to know more.

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