Ecommerce mobile app development is the need of the hour for every business. Regardless of business size, you need an app handy for all your users. Apparently, mobile users are increasing worldwide, and, in the US only, 96% of adults are using mobile phones. So, the numbers are alluring. Now digital assets development companies also choose the Mobile-first technique to create an asset. The reason behind this strategy is obviously the new trend in the town and i.e., increased mobile phone usage.
Also, just having a mobile app is not sufficient. Right from mobile apps installation to getting a loyal customer, it is a tricky and strategic process. Your mobile app should be user-friendly and optimized for search engines. We always talk about user experience. So, these apps ought to deliver extraordinary UX to increase conversion.
There are ample compelling reasons to have an ecommerce mobile app to survive in coming years. Let’s know why mobile apps are required for every ecommerce business.
Reasons to select ecommerce mobile app development
To increase business revenue
Apps are a remarkable tool to enhance your revenue and profits. Mobile is always handy with users, and they keep coming to mobile for every small and large requirement. By sending notifications, messages, and emails, you can inform your mobile users about your upcoming sale, give discounts, and follow other marketing strategies to convert more users into customers. Sooner or later, it will elevate your overall revenue.
To gain customers’ trust and improve customer loyalty
Mobile apps help organizations to build a relationship with their customers. You can directly be in touch with customers and resolve their issues regarding any product or service. Mobile ads can also assist in grabbing customers’ attention. These strategies create your brand image and help you to gain customer loyalty.
To get a direct marketing platform
There were days when organizations used to do marketing through different mediums. Leaflets, hoardings, and many other sources were the marketing options. Now, you must only do campaigns for mobile users. If your mobile app is installed on the phone, you are all sorted. Thanks to features like push notification; they keep on reminding your users about you. What else do you need?
To escalate your business accessibility
You, as a business, can be more accessible via a mobile phone. If your app is on a mobile phone, you live with a customer day and night. It gives you more chances to attract your customers and get more sales. You can reach your target customer at any location and at any given point in time. You only have to provide them with great UX, and they are all yours. Check out a few tips on supercharging the mobile app development security.
To increase average order value
When people shop from a mobile app, they find it easy to use because of its easy access. They don’t have to make any extra effort to view the products. Users only have to open the app and start looking for the product they need. In this shopping journey they buy additional items as well.
So, it ultimately increases your average order value as compared to mobile browser and websites. As a top digital marketing agency, we establish a transparent baseline measurement for your digital marketing strategy based on your unique business needs.
To reduce cart abandonment rate
Cart abandonment is a massive problem in ecommerce business. People leave carts while they checkout due to myriad reasons. For example, if they are not getting their desired payment option, or if they’ve been charged higher shipping costs or other taxes, or if the process is taking too long, etc. Now, the good news is that mobile apps help you to eliminate or reduce this major problem. On apps, users get the flexibility of choosing and saving the products and then buy as per their convenience. Overall friction in checkout process gets reduced in mobile apps.
To offer personalized shopping experience
Ecommerce websites try to give their users a personalized experience as per their previous shopping history. But via website you cannot get 100% reliable information. There are chances when users’ accounts are not logged in. Whereas mobile apps make it more personalized. An app can track the entire shopping journey and behavior of the user. Based on that you can provide them with specific information about products and services. Users like to get such personalized experience and it also increases repeat purchases.
To increase average order value
Ecommerce mobile apps attract your users in many ways and give reasons to return to the apps repeatedly. When users keep coming to your app and exploring your products more. Ultimately, they start purchasing from your ecommerce store, which increases your sales and revenue. When you fall into the category of counting profits, then slowly you start getting a return on your investment.
To boost organic traffic
Mobile apps are quite handy to users, as we mentioned above. Some of your users don’t need any motivation to use your app. If they have had a pleasant shopping experience, they will keep coming back and increasing your sales. Some users are a bit passive, so to put them into action, you follow some strategies and attract them to purchase. These users eventually enhance the organic traffic on your store.
Your ecommerce mobile app also should be optimized to give consistent performance. This also affects traffic. The strategic search engine optimization from the desired agency and can help you out.
To analyze market trends and users’ shopping journey
Mobile apps can give you more apt insight into how your users are perusing apps and the reasons for their shuffle between brands. The artificial intelligence of a mobile app can make a user journey map for you. You will know your user’s requirements and how they prefer to shop. Using these pieces of information, you can work on your business strategies.
To provide better customer support
Many ecommerce brands don’t have their customer care direct access unless users have their mobile app. This strategy somehow increases your mobile app download because your customers prefer to have your app reach you directly. Using the mobile app, you can help them more effectively and provide them with one more reason to stay with your brand for a longer time.
To increase retention rate
Selling products online and getting customers is quite an achievement. But do you know, every time when you put effort into getting new customers, it increases your expenses? Whereas if you get sales from existing customers, it is more profitable. Retaining customers is a tough job. Even after giving them a great user experience, your customers can switch to other brands. Mobile apps are again a great help. People return to a mobile app frequently. And if a few of them are not coming back more often, you can send push notifications, personalized coupon codes, vouchers, giveaways, promotions deals and more to allure them and retain all of them for a longer span.
To streamline business process
The mobile app gives you a place where you can adequately manage everything your business does. It is a one-stop solution for your customers to shop, re-shop, connect with you, get notifications, etc. So, to organize your business, the mobile app is a good decision.
These are some decisive reasons to opt for an ecommerce mobile app development. Now, let’s pay attention on some salient components, which are required in a mobile app.
What essential features your ecommerce mobile app should have?
Your mobile app should have a few basic features to deliver an engaging user experience. Such as,
- Eye-catching and user-friendly design
- Proper product catalog
- Filters like gender, price, brand, etc.
- Wish-list option
- One step checkout process should be smooth with all the popular payment gateways
- Prompt customer services like live-chat
- Product review option
These are the basic, yet essential features required for a successful ecommerce mobile app development.
How to plan for an ecommerce mobile app development?
Before you opt for ecommerce mobile app, you must brainstorm on it. You should do proper planning on app development for the successful launch and function of the app.
First, contemplate who your target audience will be. It is the most crucial point. You and your team should know to whom you are going to cater.
Then the following point should be that will you be creating your exclusive store or it will be a marketplace with different vendors. Both options need a different type of platform and operation.
Third-party integration will be the next point to think about, such as payment gateways, delivery partners, shipping, etc.
Also, do market research and find a trustworthy mobile app development partner that understands your needs and is capable of delivering your desired product within your budget.
If you have done all the planning, you are good to start!
Wrap-up
Mobile apps are the present and future of the ecommerce business. Remember, that your app should be able to acknowledge your customers' pain points, and it ought to add benefits to your business. If you have a product that is capable of handling customers and will add to your business success, then the sky is the limit for you.
To increase your customer case, to secure a decent brand position, and to upsurge conversion rate, ecommerce mobile app is necessary to have.
If you want a successful ecommerce business, then investing in a mobile app is always a smart decision! If now you are thinking of launching an app, today is the day. Start your endeavors on it without any further delay.
We have years of experience and a proven record of accomplishment in building scalable, robust, secure, and highly profitable ecommerce development for our clients. Our efficient and capable in-house developers are committed to building customer-centric solutions. Get in touch with us at [email protected] or submit the following request free quote form to know more about ecommerce mobile app development.
