Marketing strategies can bring new users to a website but engaging and retaining them solely depends on the experience a site offers to its users!
Thereby it is critical to brainstorm to maintain accessible web designs for all users. And that’s where accessibility checker reports help. They evaluate how user-friendly a website is for people with disabilities and provide actionable insights to improve.
Let’s understand the importance of these reports for a business and its SEO.
The business impact: More than just compliance!
Many businesses treat accessibility as a legal checkbox, but it’s much more than that. Here’s how accessibility reports can impact a business:
- Expanded audience reach
When there is over 1 billion (approx.) people worldwide suffer from some sort of disability, a business has a large scope to cater to those people by offering them an accessible digital environment.
- Improved user experience
An accessible website isn’t just for those with disabilities – it benefits everyone. Clear navigation, readable text, and fast-loading pages create a smoother experience for all users, reducing bounce rates and increasing conversions.
- Legal protection
Non-compliance with accessibility standards like WCAG (Web Content Accessibility Guidelines) or laws like ADA (Americans with Disabilities Act) and Section 508 can lead to lawsuits. Accessibility reports help businesses identify and fix risks before they become legal problems.
- Brand reputation boost
When customers see that a business is prioritizing inclusivity, its brand image ultimately improves. Positive PR, increased customer trust, and higher engagement are natural by products of an accessible website.
Turn Accessibility Checker insights into SEO Wins!
A not so hidden secret that many businesses don’t realize – web accessibility and SEO go hand in hand.
- Search engines love accessible websites
Google’s algorithms favor well-structured, user-friendly websites. Accessibility reports often highlight issues like missing alt text, improper heading structures, and poor color contrast, helping websites to fix the issues proactively.
- Faster loading speeds = better rankings
Many accessibility fixes – like reducing unnecessary code and optimizing images – also improve page load times. Google rewards fast websites with higher search rankings.
- Lower bounce rates
When visitors can navigate easily, find information quickly, and consume content effortlessly, they stay on the pages for longer span. Lower bounce rates signal to Google that a site is valuable, boosting rankings.
- Voice search optimization
With the rise of voice search, accessibility best practices – like clear structure and easy-to-read content – make a website more discoverable on Google Assistant, Siri, and Alexa.
Decoding an accessibility report: Key metrics to watch!
| Issue | Why it matters | SEO impact |
|---|---|---|
| Alt text missing | Screen readers can’t describe images | Affects image search rankings |
| Low contrast | Hard to read for visually impaired users | Reduces users’ engagement and time-on-site |
| Improper headings | Confusing navigation for users and search engines | Weakens keyword structure |
| Non-descriptive links | Generic links like “Click here” is meaningless for screen readers | Lowers link clarity and authority |
| No keyboard navigation | Users with mobility impairments can’t navigate | Google prioritized usability |
Actions to be taken on accessibility reports!
- Prioritize fixes
Start with high-impact issues like missing alt text, heading structures, and contrast problems.
- Use accessibility tools
Tools like All in One Accessibility, WAVE, axe, and Google Lighthouse can help automate fixes and track progress.
- Train the internal teams
Educate the content creators and developers on accessibility best practices.
- Test with real users
Accessibility checkers are great, but real-world testing with users with disabilities provides invaluable insights.
- Make it an ongoing process
SEO and accessibility are not one-time fixes; they require continuous monitoring and updates.
Our Website Accessibility Checker helps scan a website quickly. The process is like a cakewalk: enter the website URL, get accessibility reports, and fix the issues!
It checks all the above-mentioned facets of the website and provides detailed reports along with recommendations and real-time monitoring.
A quote by Paul Cookson says, “Websites promote you 24/7: No employee will do that.” And thus, it is crucial to maintain the website’s health and hygiene.
Please note that, accessibility reports are not a liability, they are a roadmap to an inclusive, high-performing website.
So, run an auto accessibility check today, and start optimizing the website. Need any help decoding the reports, we will be happy to help you!
Ready to unlock the full potential of your website? At Skynet Technologies, we help businesses go beyond compliance by integrating accessibility improvements that enhance user experience and strengthen SEO performance. Our website accessibility audit services deliver actionable reports, offering clear insights to improve both digital inclusivity and search visibility. We provide a comprehensive website accessibility remediation services including document / pdf remediation, monitoring, support, maintenance, VPAT / ACR for ecommerce businesses. Our team helps to identify UX barriers, address compliance issues, and implement meaningful improvements that boost inclusivity. Reach out [email protected] for more information.
