Regional expectations in DACH and Benelux for 2025 is beyond achieving WCAG requirements. It is about European Accessibility Act (EAA) and other applicable regional laws in these regions. Since the EAA came into force this year (effective from 28 June 2025), businesses selling to or operating in DACH and Benelux markets ought to abide by a broader set of conformances: technical conformance (often via EN 301 549), documented processes, accessible customer-facing services, complaint & remediation pathways, monitoring, and more.
This article will summarize what companies in DACH (Germany, Austria, and Switzerland) and Benelux (Belgium, the Netherlands, and Luxembourg) should expect to deliver in 2025 and beyond.
Accessibility standards and business requirements
- The European Accessibility Act (EAA) came into force on 28 June 2025 and enforcing private-sector digital products & services to meet accessibility requirements. National laws implement and enforce the EAA; companies must follow both the legal rules and the harmonized European standard EN 301 549 as the presumptive technical benchmark.
- Some member states have their own implementing acts and supervisory bodies (Germany’s BFSG, the Netherlands’ implementation and regulator guidance, Belgium/Luxembourg's national measures). These bring enforcement, reporting duties, and complaint channels at the national level.
What regulators and buyers expect beyond WCAG?
- Conformance shown via EN 301 549 (not just a WCAG screenshot)
- Accessible documents & non-web content (PDFs, e-books, receipts, invoices)
- Accessible multimedia: captions, transcripts, and audio description
- Accessible checkout & payment flows (including third-party widgets)
- Accessible customer support and alternative channels
- Clear accessibility statement + machine-readable metadata
- Complaint-handling & remediation process
- Procurement and third-party governance
- Real-user testing
- Monitoring, reporting & internal governance
- Accessible procurement & physical touchpoints
- Privacy & accessibility balanced (e.g., CAPTCHA alternatives)
EN 301 549 maps WCAG success criteria into a broader ICT standard (websites, apps, documents, ATMs, kiosks, ecommerce features). Auditors and enforcement bodies will expect EN 301 549 mapping and evidence, not just “WCAG passed” claims.
Expect to supply accessible invoices, product manuals, and post-purchase documents (tagged PDFs, structured e-docs, accessible terms). These facets often get targeted in complaints.
Product videos, promotional media, and live streams must include captions / transcripts and, where appropriate, audio description. This is a common (beyond-WCAG) operational requirement.
Payment iframe widgets, OTP inputs, CAPTCHA, 3Ds, and checkout flows must be operable by assistive tech and keyboard-only users. If third-party providers are used, they must meet accessibility requirements.
Companies will be expected to provide accessible help such as phone relay/text alternatives, email/chat support that is accessible, and staff trained to help users with disabilities. Documentation on how to request accessible formats is required.
Publish an up to date accessibility statement (what’s compliant, what isn’t, target remediation timelines) and make it discoverable. Some countries expect a structured statement and compliant instructions.
A public complaints procedure, SLAs for acknowledging & resolving accessibility complaints, and internal processes for escalation. National authorities often require proof to understand the remedial plan.
Organizations will be expected to require accessibility in vendor contracts (themes: libraries, payment providers, widgets, PDFs). Regulators look at whether companies manage third-party accessibility risk.
Automated tests are insufficient. Expect auditors to value evidence of real-screen testing (screen reader sessions, keyboard-only tests, and cognitive walkthroughs) and inclusive UX research.
Regular accessibility audit, issue-tracking, KPIs (open tickets, remediation rates), and executive sponsorships. National enforcement may request audit records or proof of monitoring.
For retailers with kiosks/ATMs/terminals or cross-border shipments, accessibility extends to hardware and in-store UX (self-service terminals have long staggered replacement schedules under EAA rules).
Use accessible anti-bot solutions; ensure privacy-preserving accessible alternatives exist for verification steps.
Region-specific notes (DACH vs Benelux)
DACH (Germany, Austria, Switzerland)
- Germany (BFSG)
- Austria
- Switzerland
Germany’s Barrierefreiheitsstarkungsgesetz implements the EAA and creates obligations (and fines) for many private-sector providers. Authorities expect EN 301 549 mapping, accessible post-sales documents, and compliant handling. Startups and vendors selling to German consumers are squarely in scope.
Austria’s national accessibility act (BaFG/WZG transposition) follows the EAA and includes enforcement and possible fines. Austrian guidance emphasizes standards, audits, and procurement alignment.
It is not an EU member. National law (BehiG / DDA) still expects non-discrimination and accessible public services. Swiss companies that trade with the EU should treat EAA/BFSG requirements as business-critical (many Swiss firms voluntarily comply with the laws).
Benelux (Belgium, Netherlands, Luxembourg)
- Netherlands
- Belgium
- Luxembourg
Regulators (like ACM notices & guidance) are actively asking businesses to prepare for new rules; Dutch law transposes the EAA and includes reporting frameworks and timelines (new products 2025, legacy product windows). Expect formal reporting rules and national enforcement.
National decrees and guidance align with EN 301 549 and the EAA; Belgian enforcement will look for accessible ecommerce checkouts, documents, and compliant processes.
Luxembourg's digital accessibility rules stem from the EU's European Accessibility Act (EAA), transposed into national law, requiring digital products/services (computers, smartphones, banking apps, e-commerce, transport sites) to be accessible by June 28, 2025.
Enforcement and commercial risk
If an organization sells into Germany, the Netherlands, Belgium, Luxembourg, or Austria, expect active enforcement and a credible complaint/penalty risk. Fines and reputational damage are real - but so is upside: better conversions, fewer support tickets, and stronger brand trust by serving more customers inclusively.
Practical checklist for ecommerce, businesses and enterprise teams
- Map business scope: web, mobile app, PDFs/invoices, videos, payment flows, kiosks, third-party widgets.
- Run a website accessibility audit for EAA (not just WCAG checks) and document results.
- Publish an accessibility statement with a complaint workflow and remediation timeline.
- Ensure checkout is fully keyboard and card-reader operable; contractually require third-party payment vendors to provide evidence of accessibility.
- Make invoices/receipts accessible (tagged PDFs, clear layout) and provide alternatives on request.
- Caption and transcript all product and promo videos; consider audio description for longer product demos.
- Conduct real-user testing (people using JAWS, NVDA, VoiceOver, keyboard-only, switch devices) and keep recordings/notes as evidence.
- Train CX/support staff for accessible assistance (how to guide someone to checkout by phone, accept ALT text descriptions, and send accessible invoices).
- Add accessibility clauses to procurement and partner contracts; require remediation SLAs.
- Track metrics: open accessibility tickets, time-to-fix, number of complaints, and audit schedule.
- Update vendor contracts (payments, analytics, CAPTCHA, media players).
- Start quarterly accessibility reporting tied to product roadmaps.
Read more: Multilingual accessibility in the European Market
In a nutshell,
Companies operating in DACH and Benelux must recognize that accessibility expectations have moved far beyond a checklist of WCAG criteria. Regulators now expect evidence, governance, documentation, and accessibility of all other digital touchpoints.
Businesses that treat accessibility as a strategic advantage - not a last-minute compliance fix - will stand out in these mature European markets in 2025 and upcoming years. In DACH and Benelux, accessibility is more than a requirement; it’s a mark of professionalism, credibility, and long-term digital resilience.
Meeting accessibility expectations in the DACH and Benelux regions now requires more than basic WCAG alignment. We help organizations navigate regional regulations, EN 301 549 requirements, and evolving usability expectations through accessibility widget, detailed audits, website accessibility remediation, VPAT / ACR, monitoring, maintenance, and ongoing accessibility support. With experience across enterprise websites, platforms, and digital products, the focus stays on practical compliance and measurable improvements. Reach out hello@skynettechnologies.com to assess current readiness and plan next steps for accessibility in 2026 and beyond.