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Email Marketing

Email Marketing Services

Skynet Technologies is a pioneering digital marketing agency that has been providing email
marketing services by adopting a client-first and results-oriented approach. Whether you’re
a bootstrapped company or a large enterprise, we help businesses of all types turn email
marketing services into a lead- and revenue-generating resource.

 

Email Marketing Strategy & Planning

The value of email marketing is gaining importance but what’s actually stopping you to consistently drive conversions through emails? Are you unsure of where to and how to start? Don’t brood a second. Our well-crafted email marketing strategies helped our clients with crazy conversions and incredible revenue. Based on our experience, we are sure that a well-thought-out and a planned marketing strategy clearly establish goals and lays out the roadmap for you to achieve them. We will perform thorough research about your audience, determine their preferences and define the “who, what, when, and how” of your campaign.

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Email Marketing Strategy & Planning

 

Email Campaign Management Service

Don’t get in a fluster if you do not have the time, resources, or expertise to handle your ongoing email marketing campaigns. Simply, get in touch with our team who’ll take care of email marketing needs for you, manage your campaigns, and ensure that your email content is top-notch! Our email campaign management services include content creation, email design, and personalization that fits your business goals the best. We do everything right to get your users to visit your site by offering campaign and target strategy, design edits, a/b testing, and creative theme development.

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Email Campaign Management Service

 

Email Template Design and Development

An alluring email design is an indispensable part of an email marketing strategy. A well-executed design and perfectly developed email drives action and generates revenue. With a legion of expert email designers and developers, we focus on building mobile-friendly, responsive HTML email templates that offer perfect rendering across multiple devices. We also provide you custom-made templates that are unique to your brand and customized as per your needs. When you combine your email copy with an email design that serves as the frontend, there are increased chances of engagement with your subscribers.

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Email Template Design and Development

 

Personalized Email Marketing

Personalizing your email campaigns is a proven and effective way to deliver incredibly targeted and relevant content to your customers and prospects. We gather as much data as possible and also use tools to craft the most effective personalized email. We also focus on segmenting your list to enhance the personalization levels. This is also a great way to show how much you care and win their loyalty by sending out personalized and promotional emails on their special days. We leave no stone turned in understanding your customer demographic details, psychography, their position in the funnel to capitalize on the possibilities that are at your helm.

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Personalized Email Marketing

 

Email List Advanced segmentation

Are you wondering how to get a leg up on your competition? Do you want to improve your email open rates, boost your click-through rates, and decrease your unsubscribers’ list? How about the segmentation of your list to improve the targeting and thereby the effectiveness of your email marketing campaigns? Our agency will perform list segmentation by dividing the email list into smaller segments based on the information they provide during the opt-in and demographic information. We also pick the email service provider that allows you to segment your list as well as creates targeted email opt-in forms and also add them to the appropriate email segments.

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Email List Advanced segmentation

 

Email Marketing Tracking & Reporting

Measure, track, and report. Our primary focus will be on the number of subscriptions, open rates, click-through rates, and conversions. We use tracking software for this purpose and if needed we can also use native email marketing platforms in conjunction with a dedicated Google Analytics for effective tracking and reporting. Our agency will share reports with you on a monthly basis with the breakdown of your email marketing performance. We review, analyze, and strategize to improve the results of each month.

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Email Marketing Tracking & Reporting

 

Email Marketing Automation

Ideally, how much time are you spending on your email campaigns every day performing the same tasks repeatedly over and over for different subscribers’ lists? What if we help you handle these repetitive marketing processes through email automation tools? We allow a program that sends emails based on behavioural & time-sensitive triggers and empowers your business through intelligent, automated emails. We have everything in place via automation of emails such as welcome emails, thank you emails, product update emails, confirmation emails, promotional emails, lead nurturing emails, and more to be sent when the user performs a specific action.

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Email Marketing Automation

 

A/B test for better results

Get started with the A/B testing of your email campaigns now. Our team always strives to deliver the best focus on continually improving your results by A/B testing your email subject lines, email templates, CTAs, and email content. We also test all the critical elements of your email and use the right tools to improve the impact of your email. We rely on hard data to drive your decisions and improve your email campaigns. With our experience at using various drag-and-drop email builders that make it really easy and quick to run A/B tests on your email campaigns, we were able to get a 125% increase in click-through rates for our clients.

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A/B test for better results

Hit the Inbox and Take your business to the next level with
Best Email Marketing Service!

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Scalability

We have a brilliant email marketing team who has the dexterity in using the tools and technology to handle all your high-volume email marketing needs, be it 100 or 10 million. We help you reach a large number of recipients for a relatively low cost when compared to other marketing channels. We can also separate each type of email such as newsletters, transactional emails, etc. by domain and IP address to build a positive reputation and better deliverability. We execute an email campaign strategy with great finesse and take it from a small scale to the next level. Whether you’re currently sending a high-volume email or wanting to scale in the days to come, we are fully equipped to help you.

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Personalization

We strive to build one-to-one experiences with your potential customers through personalized campaigns that ensure higher open and click-through rates. We are adept at utilizing sophisticated personalization tactics to develop deeper relationships and foster higher levels of engagement. Right from the email design to the content, Skynet Technologies recipient variables and dynamic content help you personalize email campaigns for each user segment. By striking the right chord and resonating with their interests, you can have a measurable impact on your ROI and revenue.

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Dedicated Team of Email Marketing Experts

We have a thriving and dedicated support team who believe that there’s always room for improvement. You can contact our support team for any onboarding help, queries, troubleshooting, and more. Our support options include phone support, live chat, Skype and email support. With a motto of exceeding customer expectations and delivering on company values, we would be at your constant beck and call to support you. We even rolled out a dedicated end-to-end customer team and also have cross-functional collaboration to meet your service level agreements (SLAs) with your clients & deliver an incredible customer experience.

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Deliverability

Build a stellar sender reputation with great email deliverability. Even before you start your campaigns, we verify the list hygiene to ensure that they are legit as it reflects the sender reputation. We also focus on the key metrics to gauge the performance of your email campaigns and measure deliverability. We can make informed inferences on what has hurt the deliverability by analyzing the metrics like bounce rates, open rates, unsubscribe rates, click-through rates, and spam complaints based on which our marketers provide a solution. We also provide ongoing deliverability consulting and a proactive strategy that is tailored as per your specific needs.

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Custom Analytics

For successful email marketing efforts, you need to monitor your campaigns on a regular basis and use analytics to improve them. We track each email blast for results like open rate, click-through rates, traffic to your landing pages, and conversions. Based on these, we gauge the performance of each campaign to grasp which types of email campaigns are working the best for you. Based on the findings, you can tweak and optimize your emails to get the most out of them. We also incorporate Google Analytics or any other email tracking tools.

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Lead Magnets

Building an email list is the bedrock of the email marketing strategy. Our agency will help formulate a strategy to develop your email list. We develop lead magnets or opt-in freebies, provide offers that incentivize the prospects to provide you with their email addresses in exchange for a value-added service or product. Some of the lead magnets include free guides, checklists, quizzes, eBooks, cheat sheets, webinars, and many more. We also sit and ideate with you while developing a suitable lead magnet to attract more for your business. We also focus on the content of each email and shape that around your business goals while building a good lead magnet funnel.

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Lead Nurturing

Just like lead magnets, lead nurturing is one of the best ways to establish a positive relationship for your brand’s success. Through lead nurturing campaigns, we try to educate potential consumers about the brand, products, and services. We also try to establish trust and create a brand reputation among your potential customers. We focus on establishing relationships at every stage of the sales funnel and nurture them all the way through. These are automated and personalized as well wherein we take them on a journey that may impact their buying behaviour.

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Email Copywriting

A well-written copy complements all your efforts as it can cut through inbox clutter, engage your potential customers, strike the conversation, and ultimately drive sales. We have an impressive wealth of copywriters who work tirelessly to open wider lines of communication and capture the reader’s attention. We pull out all the stops to get the best content for your email. We’ve got compelling subject lines and content tailored to optimize the sales funnel. We also take a softer approach to write engaging, valuable newsletter content to enhance customer loyalty and build market share. While we can handle all your email copy needs, you can focus on the ins and outs of running your business.

Email Marketing Service

Increase a loyal and engaged audience through Email Marketing Service

  • Drive more conversions with email marketing
  • You can automate your sales cycle
  • Reduced marketing costs
  • Increase traffic to your website
  • Consistent outreach & increased awareness
  • Helps you build credibility and cohesion
  • Build a strong relationship with customers
  • Add a personal touch to your marketing
  • Increase abandoned cart conversions
  • Identifying Better-Quality Leads
  • Differentiate your brand
  • Generate and close leads through targeted campaigns
  • Optimize your marketing costs
  • Greater engagement and greater ROI
  • Integrating with Other Media to Boost Response

FAQs

Email marketing is one of the powerful pillars of marketing wherein one uses email to promote their business products or services. It is used to inform, educate, and engage customers about your products or services. It plays a pivotal role in lead generation, brand awareness, and building relationships with potential customers.

The most common way one can analyze the results of email marketing campaigns can be summed up as

  • Focus on the metrics such as open rate, CTR, bounce rate, etc.
  • See how these metrics measure against the benchmarks and desired goals.
  • Strategize on ways to improve each metric to drive better results.

This kind of analysis helps in optimizing your open rate and conversion rates. You can focus on the outcomes to make your customers purchase your products and improve the signups and subscriptions.

Email marketing can be thoughtfully used to build loyalty and trust in your brand. It is important to build relationships with prospects, leads, existing customers, and even old ones because it gives an effective voice to speak directly to them by gaining a sweet spot in their inbox, at their own convenient times.

Yes. We provide our white label email marketing services to digital agencies, web agencies, IT associates or industry, consultancy company or any entity related to it. Request a quote and we will get back to you with rest details.

Notify them first about your products and services. Provide them with exclusive content that’s shared only with your email marketing audience. People are more inclined to sign up for your emails as a part of a loyalty scheme.

Email automation entails a trigger or an event at a specific date and time to tell your system to send out a related message. One can send

  • Welcome emails - Although there is no rule to send them, since this is the first time they are visiting and won’t be ready to make a purchase, to capture their attention. 75% of people do expect a welcome email after signing up. Generate a warm welcome email to turn your leads into customers
  • Cart abandonment - Help you recover lost sales. You can recapture the lost interest of your shoppers.
  • New products or Promotions - If you’ve any announcement about your new product release, upgrade, or promotion to your customers, you can send out an email that can increase sales by an average of 150%.

If you have any requirements, feel free to request a quote.

We have a brilliant team that sits and ideates with you to make your email list grow organically. Some of the ways are

  • Use lead magnets such as eBooks, guides, cheat sheets, checklists, tutorials, etc.
  • Invest in evergreen content that has no expiry date and that remain useful forever.
  • Use CTAs on every relevant blog post
  • Try gated content to turn blog posts into lead magnets

Feel free to share your business requirements; We would discuss these things more.

All you need to do is to fill up this request a quote form with all your requirements; our team who would help you in choosing an email marketing service provider, build lists, choose a template, and write persuasive email content.

Skynet Technologies has a dedicated marketing team that formulates strategies for generating and nurturing leads. We help your business turn email marketing into a lead- and revenue-generating resource. Our services include email design, coding, copywriting, strategy development, and transparent reporting to help your company grow its sales, revenue, and operations.

Every business is unique and the optimal frequency of sending emails varies depending on what’s best for your store. Some of the best practices mention

  • Sending one or two emails a week is ideal for the businesses especially if you are starting out. Don’t miss out on sales opportunities and don’t make your list disengaged.
  • Another observation is sending an email every two weeks is also ideal to gain that sweet spot in your subscriber list.
  • Daily emails are known to drastically lower the engagement levels without generating more sales.

Test to see what works the best for you. Above all else, deliver value with great content and personalized offers to continue to engage with your campaigns.

Some of the top email marketing metrics include

  • Delivery rate - This is the beginning of your email campaign and is a metric to monitor the strength of your email list. A high delivery rate means you are reaching your targeted audience. A low rate on the other hand means you need to focus on building a healthy subscription list.
  • Open rate - Once you reach your clients’ inbox, your subject line would have the greatest impact for your customers to click and open your email.
  • Click through rate - This shows if your content is relevant for your client. Relevant emails will have a higher click through rates.
  • Bounce rate - The landing pages and CTA in the emails should be there without which the reader is more likely to leave the site.
  • Revenue per email and conversion rate - Track your campaigns using Google URL to identify how much revenue each email brings in and converts.

Email marketing doesn’t directly improve SEO but certain things definitely help in boosting your SEO.

  • Lower bounce rate
  • Newsletter content, blogs, make you rank higher in SERPs.
  • Use automated sequences to generate traffic
  • Improve social media engagement
  • Using CTAs
  • Delivering personalized content
  • Asking for reviews

There is no such limit but for optimal results, but we recommend to 4 to 8 emails per month. Anything beyond achieves a similar open rate to merchants who send fewer than one email per month. If you have any questions, feel free to contact us.

There are a few tried and tested ways to grow your email list -

  • Use multiple signup forms
  • Offer content upgrades
  • Run giveaways and contests
  • Create multiple lead magnets
  • Use discounts and deals
  • Use contact forms
  • Add signup CTA on social channels
  • Use social proofs to encourage more signups
  • A/B test your opt-in forms

Personalization should be at the top of your mind if you want to engage with your audience. They help in resonating with customers on a deeper level. You can offer personalization through

  • Offering personalized product recommendations - This creates up-sell opportunities or re-engages customers. You can send emails tailored to each customer with personalized recommendations.
  • Remember the ‘moments’ - Emails on birthdays, anniversaries, and other important dates can take you a long way.
  • Highlight customized incentives - Incentives can drive some purchases from new customers and also re-engage the ones who abandoned.
  • Use targeted CTAs - Customized CTA for a specific audience will present an opportunity to target customers with content that is specific to them.
  • Send at the right time - Send at the best time for each individual customer. If you’re not sending it at a time that works for your customer, the likelihood of customers clicking through to your website is slim.

It depends on various elements. It would be better if you provide us more details on why your customers or clients are unsubscribing from your emails. Some of the strategies to retain your subscribers are

  • Tailor your lists - To make sure you only send relevant content to the people.
  • Let subscribers choose - Allow them to choose the kind of emails they’d like to receive to get fewer unsubscribers and more engagement.
  • Conduct exit surveys - This could be done on your unsubscribe page where they can select the reason for their departure. If there is a common issue, you may want to address it.
  • Provide value - Make sure you actually have a reason to send an email. Don’t be intrusive.
  • Be mobile-friendly - If it looks distorted and impossible to read on smartphones where a majority of the people are on, then expect more unsubscriptions.
  • Don’t spam - Focus on optimal frequency instead of pushing an email a day and annoying them.
  • Provide exclusive content - Don’t be redundant by providing the same content that is on other channels such as social media. Create a sense of exclusivity around your list by running email-only insights, discounts, and promotions.

Feel free to contact us for your any type of requirement, and we will get back to you with details.

Skynet Technologies is one of the best email marketing companies that has been around for more than 19 years. Our team is intuitive, experienced, and committed to providing the best value to you. We help you with A-Z of the email marketing services - choosing the email service provider, building lists, generating persuasive content, lead nurturing, customizing, advanced reporting, and many more to help you reach the inbox and generate sales.

We have been helping our clients to cultivate one-to-one relationships with their customers right from the moment an email is sent. We are steadfast in our commitment to helping you succeed in finding the perfect solution to meet your needs. Our email marketing strategy for ecommerce includes promotional campaigns, event marketing campaigns, loyalty, and onboarding campaigns, abandoned cart and transactional emails, product recommendations, personalization, and dynamic content, etc. that improve engagement and thereby sales. Contact us to know more.

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