New York based dental supplies and equipment provider has achieved 200% increase in organic traffic and 2X sales volume!
The brief
The client is a full-service provider of dental supplies and equipment. They are a distributor of leading dental supplies and equipment manufacturers such as 3M Oral Care, Hu-Friedy, Medicom, Sultan Healthcare, Septodont, GC America, Acteon Dental, W&H, Handler, Red Wing International, and more.
Earlier in 2017, they have approached us to analyze, revamp, and optimize their dental supplies store in a way that increase their sales, customer experience and help in retaining the customers. They want to increase their organic traffic for industry focused keywords and want higher rankings in Google SERP (Search Engine Results Page).
Biggest challenges
The store contains few outdated elements and lengthier process experience. Moreover, the client was looking to address the overall look and feel to modernize the site. A new mobile experience was also on the top of the list for the enhancement. The store contains approx. 40,000 items and it is a burdensome task to manage few things including individual product promotions, pricing updates, addition of new items and more in the given amount of time and technical capability. Also, there are frequent announcement of product discontinuation and changes.
As their clientele were dental offices, increased B2B functionalities from osCommerce platform was a move for them. Also, when it came to any kind of customization and improvements; it required the skilled development, design, SEO, and management resources to achieve their goals.
Dental Supplies distributor
Medium
- UI/UX design
- Ecommerce website development
- Search engine optimization
- Digital marketing
- Online store management
osCommerce
