An ecommerce business is all about experiences; the shopping experience must be smooth and personalized. Because good experience is the key reason behind ecommerce success.
With this thought, Adobe Commerce has been merging content and commerce together to enhance the website’s experience. Commerce Integration Framework (CIF) integrates AEM with Magento to provide an amazing and flawless combination of CMS and ecommerce.
In this combination, Magento acts as your ecommerce system and AEM supports your storefront. The integration results in better customer segmentation, targeting and improved content management as well.
It is one of a modern kind of merger, wherein content management system and ecommerce platform both are vogue and efficient enough to provide an easier yet effective solution. Let’s read more about this integration.
AEM and Magento Integration – How Is It Done?
The Commerce Integration Framework (CIF) is suggested by Adobe for this integration. Commerce services from Magento can be extended with the Experience Cloud, using CIF.
CIF enables AEM to access a Magento instance and bind the catalogue data via GraphQL. The category and product data are obtained on demand from Magento. Product and Category Pickers and a read-only Product Console can be used by AEM authors to browse through it. CIF provides an exceptional storefront to accelerate commerce projects as well.
Some Seamless Features and Benefits of This Unbeatable Combination
1. AEM Venia Reference Storefront
AEM Venia is a Production ready storefront to display a B2C commerce journey. It is immensely helpful in starting commerce projects and facilitating them using CIF, AEM, and Magento. It uses Commerce core components and showcases the best practices for AEM-Magento integration.
YOU MAY ALSO LIKE: AEM VS ADOBE COMMERCE
2. AEM Commerce Connector for Magento and GraphQL
The AEM Commerce Connector helps integrate Magento products and categories in the AEM Commerce console. It offers authoring features as well to display stored data in Magento from AEM. The AEM commerce console contains an organized and hierarchical display of Magento products. The commerce connector is used to fine-tune the AEM authoring experience by completely integrating with Magento products and categories.
3. Effortless Content Publishing for a Magento Store via AEM
AEM Venia Storefront is the mixed page application in which AEM owns the front end while Magneto powers the headless commerce backend. Server-side rendering and client-side rendering are done in Storefront. Product and catalogue pages are rendered server-side by using AEM core components such as Product detail. These components get data from Magento via GraphQL APIs. This is all done on AEM generic templates.
Furthermore, the client-side components are used for including the dynamic components such as inventory or price. These components fetch data from Magento through GraphQL APIs and then the content is rendered on the browser.
4. Catalogue Management
Import and storage of commerce data are not happening in AEM. Magento is solely responsible for commerce data such as products, categories, etc. through the Product Console in AEM. Authors can see the product catalogue stored in Magento however they don’t have editing access. If any changes are crucial to making, they can be done via Magento Admin UI in the product catalogue.
YOU MAY ALSO LIKE: MAGENTO PIMCORE INTEGRATION
AEM-Magento integration uses the client-side cart component. A full experience integration pattern has been shown with the shopping cart and checkout form. The cart component needs to set up the AEM Dispatcher with GraphQL routing, enabling the AEM page to access Magento’s GraphQL endpoint.
6. Account Management
The advancement of client-side React-based components in this AEM-Magento integration allows AEM to render ‘Create account, sign in and forgot password’ functionalities.
Pattern of AEM-Magento integration
There are a few common patterns of this integration, which are:
AEM owns the glass and commerce services are integrated through Adobe Commerce GraphQL APIs. This pattern enables AEM to be fully flexible with rich media site designs available on every design.
This integration pattern is a headless way of delivering commerce and content. The delivery is done on the client side, the pattern content is delivered through API and HTML, and commerce data comes through GraphQL.
In this pattern, Magento owns the glass and embeds AEM-authored content that can be delivered through Content Fragments and Experience Fragments.
This is the most common integration pattern wherein the glass layer is divided between the AEM and Commerce solution. In this pattern, cart and user sessions are ought to be handled properly. For instance, Stored cookies of the cart and user sessions of Magento can be shared between AEM and Magento.
How Is this Integration Helpful for Store Owners?
Ecommerce store owners can take advantage of this combination of content and commerce management. In the non-commodity business where branding, content marketing, storytelling, etc. are significantly important, AEM is their preferred choice.
Magento has been adhering to a headless commerce approach after this integration happened. If your business needs a page builder and an integrated digital asset management (DAM) system, then this integration will work best for you.
The main benefits you get with AEM-Magento integration are
1. Digital Asset Management
Digital Asset Management of AEM allows you to store content and organize visual assets and assists your team to access files from different locations. Also, editors can easily publish and edit information per asset.
2. Creative Dashboard
The project dashboard allows you to manage projects through a centralized system. It helps add enormous information to the projects such as connecting external links, tasks, team details, etc.
3. Cloud Integration
Adobe Marketing Cloud integration is a powerful way to bridge the gap between the DAM and marketing attempts.
4. Extensive Search
The integration gives you an option of adding metadata and tags to cloud files. This saves the searching time of media files and makes all the searches quicker and easier.
5. Content Editing
With AEM-Magento integration, web pages can be created and managed within a few moments. Moreover, you get preview functionality to check how the page will look after publishing.
6. Content Personalization
It simplifies the fine-tuning of content based on the user’s profile and browsing history. This helps users as well because they can see their desired results.
7. Media Conversion
AEM-Magento integration automatically converts your media files into numerous formats. Thus, different types of audiences can engage with your content via various channels.
The integration of Adobe Experience Manager with Magento will only outplay its competitors. As you can see, this combination has everything you need for your ecommerce business. An ecommerce store will get the benefits of personalization from beginning till checkout and that too hassle-free, what else do you need from an efficient platform?
This integration is surely a remarkable move in the ecommerce industry. You should take advantage of this integration by hiring Skynet Technologies who provides all kinds of adobe experience manager related services like AEM development, migration, integration, testing etc. to elevate your business to new level. Fill out the form below now to request a quote.