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Laravel vs WordPress - The Ultimate Battle!
By: Skynet Technologies USA LLC
Jul 21, 21
Jul 21, 2021
Laravel vs WordPress

We cannot ignore the truth that web development isn't what it used to be, can we? Websites nowadays have inconceivable aesthetics and unexpected features, making our usual experiences more delightful than ever. What triggered all of this? Well, cutting-edge tools like WordPress and Laravel deserve credit. These web development suites encompass several frameworks and extensions to transform a dream into a real website.

However, when it comes to developing websites, you need to choose WordPress vs Laravel. Sounds perplexing, right? Like you, many enterprises and developers struggle with the same dilemma every day. But, not anymore! Below we announce the ultimate clash between WordPress and Laravel. Let's see who comes out on top!

WordPress - What is It?

Hang on! Before going anywhere, it’s customary to introduce the two contenders to you - WordPress and Laravel. Let’s start with the former one!

So, what is WordPress? In novice terms, WordPress is the go-to destination for everyone, beginners and experts, to build fascinating websites and blogs from scratch. Essentially, it’s a Content Management System (CMS) that lets you develop fully functional web experiences without coding. Yes, you’ve heard it right! You don’t require programming expertise to create websites using the WordPress platform.

What Do You Mean by Laravel?

Heading over to our next warrior - Laravel. So, what is Laravel? Well, Laravel is a more elusive web development framework driven by PHP. It relies on the Model-View-Controller (MVC) architecture to surface never-seen-before experiences for us. Based on Symfony, Laravel drills into more advanced website aspects like HTML, templating, and routing and provides you with more flexibility.

Many of you might be thinking, “does using Laravel require coding?”. Yes, it does! As a leading Laravel development company, We aware that Laravel demands having familiarity with the PHP language before you can upshoot a compelling website on the platform.

WordPress vs. Laravel - The Battle Begins!

Now that you are familiar with WordPress and Laravel, it's time to declare war! Being an ardent web developer or a business, learning about the differences between WordPress and Laravel is a must. Come along and walk through the differences between the two most popular web development technologies.

  • The Difference in the Definitions

    You already know WordPress and Laravel definitions, but how do they differ? Well, WordPress is a strict Content Management System and has no coding prerequisites. In contrast, Laravel is a PHP-based and open-source framework, requiring some exposure to programming before you can develop websites on top of it.

  • How do their Architectures Vary?

    Some ideas about WordPress and Laravel architectures, and your choice becomes easy! Laravel boasts a Model-View-Controller (MVC) architecture at its core. A Laravel developer should be well-acquainted with MVC to build Laravel websites effortlessly.

    However, WordPress has a beginner-friendly architecture. WordPress runs on plugins, and the websites mold according to their architectures since their inception. Anyone who wishes to dodge the complexities can choose WordPress for its convenient architecture.

  • Built-In or Extended Functionalities?

    You will fall in love with Laravel if you are a pro developer! Laravel comprises several built-in functionalities, making the suite rich and robust. It unlocks massive website development flexibilities to delight the developers.

    In contrast, WordPress has limited built-in capabilities. It instead relies on plugins to extend functionalities as and when required. WordPress Development requires extensively installing add-ons and achieving features and aesthetics as desired.

  • Steep Learning Curve for Laravel

    Did you ever wonder what makes WordPress reign in the web development industry? It’s the minimal or flat learning curve! Developers require no new knowledge to get started with WordPress.

    What’s the downside in Laravel? It’s a steep learning curve, unfortunately. Developers need to get familiar with PHP language and MVC architecture to understand Laravel fully and use its functionalities optimally.

  • Website Loading Speed - A Considerable Difference

    Many times, we compare WordPress and Laravel by prioritizing features but forget the aftermath. Do you know that your choice can substantially affect website loading speed? Yes, that's true! The WordPress websites might become laggard when loading as they have too many plugins in the background.

    Laravel comes as a savior, however. It has swift and lightweight built-in functionalities to keep the final product blazing-fast with minimal loading time. So, Laravel overtakes WordPress in terms of website loading speed.

  • Authentication Arrangements

    Authentication plays a pivotal role when developing a website. You need to prioritize the same right from choosing a complementary platform. Laravel will please you with a gamut of features like authentication and authorization. Developers need not worry too much about such aspects when using Laravel.

    WordPress might disappoint you on the authentication parameter. Unfortunately, WordPress doesn’t have built-in capabilities as such. It largely depends on external plugins to provide authentication-like features to the websites.

  • What about SEO?

    SEO is all the rage these days, isn’t it? So, all developers wish to build a content-driven website from scratch. Laravel might fall slightly displeasing when SEO is the mainframe question. A developer will require aligning all content aspects manually as Laravel doesn’t prioritize SEO.

    Being a CMS, WordPress levels your website on SEO parameters automatically. With such a content-oriented approach, developers enjoy WordPress and escape investing huge time streamlining SEO aspects.

  • Customizability is a Significant Distinction

    Who doesn't love personalized websites! So, developers prefer high customizability to implement client requirements and satisfy them effortlessly. In such a scenario, there are no better platforms than Laravel. It allows developers to customize everything manually, even at the codebase.

    In contrast, WordPress restricts itself to customizability offered by specific plugins. Some paid plugins allow full personalization, whereas the free ones have more limitations.

  • The Communities

    Developers must consider community support when choosing a web development platform. Laravel can be a bit cumbersome as it doesn’t have a massive community. Luckily, WordPress has the largest community among all web development platforms for WordPress Developers.

Phew! The fierce battle between WordPress and Laravel ends finally. Now, it's time to declare the champion. Honestly, the winner depends on your specific requirements. Laravel overtakes WordPress if you wish to access immense flexibility, customization, built-in capacities, and security features. However, WordPress leads Laravel if your demands comprise an SEO-friendly platform, a flattened learning curve, and a high degree of automation. The choice is yours ultimately!

Skynet Technologies provides a wide array of web development services personalized as per the specific demands of our clients across all industries.

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What's New in the Latest Update of Drupal 9.2.0?
By: Skynet Technologies USA LLC
Jul 15, 21
Jul 17, 2021
Drupal 9.2.0

No one can turn away from admitting that Drupal is one of the strongest contenders in the Content Management System (CMS) ecosystem! The open-source platform backs thousands of high-performing websites and edges out other CMS platforms effortlessly. What makes Drupal so exceptional? Besides boasting tons of high-end features, Drupal lets its users dive deeper into the technical aspects when developing a web experience. Owing to the attributes, developers love Drupal!

As if Drupal's previous versions weren't fascinating enough, the company rolled out Drupal 9.2.0. Drupal makes website development enthralling with a gamut of fresh releases - new functionalities, new enhancements, whatnot? Regardless of whether you are a developer or an enterprise, peeping into what's new in the Drupal suite is mandatory to stay at par with the latest advancements. Let's buckle up and surf around the latest upgrades in Drupal 9.2.0!

What Has Changed in Drupal 9.2.0?

So, what has changed in Drupal 9.2.0? In one shot, they have resolved all incompetencies. Drupal was aggregating user feedback and dropped a more robust product before us. Are you wondering about the must-know changes that Drupal brought to the table? We've got your back if that's the case! Here is a glimpse of what's new in Drupal 9.2.0. Keep reading!

  • New Drupal, Better Security!

    What comes first when developing a website on a Content Management System? Yes, you've guessed it right! It's the security. However, Drupal 9.2.0 delights you with enhanced security and alignment with critical guidelines. So, you can adhere to the mandatory regulations while creating a unique experience for your users.

    The status report page now shows public service announcements and security advisories. Also, some other administrative pages bear such information in detail. How does that benefit you? Well, you can fix security issues in your website correctly and in time without missing out on any of them.

  • Protect User Privacy Efficiently

    Did you know that a whopping 79% of website users have data privacy concerns? Yes, that's an enormous number! When the audience is aggressive about protecting their privacy on online platforms, catering to safeguard user data will increase site credibility. Drupal lets you do exactly that!

    Drupal 9.2.0 blocks Google Federated Learning of Cohorts (FLoC) tracking by default. Woah! What's that? FLoC segregates Google users as "cohorts" and monitors their browsing activity to present them with more personalized recommendations. Users tend to stay away from FLoC as it invades their privacy. Luckily, users will not return disappointed from your website as the latest Drupal 9 completely dodges FLoC.

  • Better than Ever Olivero Theme

    The much-hyped Olivero theme is now all-new, reformatted, and improvised. Rolling towards becoming the default Drupal theme, Olivero is better than ever in the platform's 9.2.0 version. Let's dive deeper into its latest amendments!

    The Olivero theme now boasts a contemporary design to leave an ever-lasting impression on its users. Besides the refurbished look, Drupal has resolved several accessibility glitches in Olivero after registering various feedback. Do you remember the Umami demo? It has improved dramatically! The exemplar demo has an in-built editor role and demonstrates Drupal core features and layout building more efficiently in its latest update.

  • Expanded Migration Path from Drupal 7

    Drupal 7 platform is on the verge of becoming extinct. Drupal will support the 7th version till November 2022 only and, so developers are rushing to migrate their websites to the latest platforms viz Drupal 8 or 9. However, the company covers you up! It has a highly stable migration path to upgrade your existing websites from Drupal 7.

    The migration path has become steadier in Drupal 9.2.0. Thankfully, team Drupal analyzed the broken pieces in the migration path and rectified most of them in its latest version. Now, you can migrate user settings, user, and node reference fields, and so with the highly expanded migration path. Such a well-thought path minimizes post-migration glitches while offering a consistent experience to the users.

  • Compatibility with WebP images!

    Being a website developer, you must have come across images having a WebP format. And you got entangled in type conversions each time you found a WebP image, didn't you? Let's admit that WebP support is rare, and Drupal stayed away from the format till now. We have good news for you, however!

    Drupal 9.2.0 is now highly compatible with WebP images. The image styles and GD toolkit integration can deal with WebP files without throwing any errors. Although Drupal does not offer complete WebP compatibility yet, it works continuously to adapt WebP more into its ecosystem eventually.

  • Gearing Up for Drupal 10

    No sooner than Drupal 9.2.0 surfaced, the developer community realized that its 10th version is on the way. The team prepares to launch Drupal 10 seamlessly with more features and fewer glitches. A glimpse of the preparation is visible in Drupal 9.2.0.

    Drupal fixed all compatibility issues with Symphony 5 and resolved most of them for Symphony 6. Besides solving the synchronization concerns, Drupal enhanced the platform's frontend and migrated the Tour feature from jQuery to ShephardJS. The migration makes Drupal more jQuery-free and makes the Tour more accessible than ever.

So, they were the big-daddy features added in Drupal 9.2.0. The team worked hard to meet developer and user expectations and fixed all issues in the recent version. The platform also has incremented its feature list with various anticipated functionalities in Drupal 9.2.0. Most importantly, the new Drupal now aids in preventing user privacy and prioritizes website security. Such assistance simplifies Drupal development and ensures a better experience when using the Drupal websites.

You cannot turn away from how powerful Drupal has become with its 9.2.0 release. The company, however, plans to get even better in its newer versions with more enhancements and additions to the platform. Drupal streamlined the platform and upscaled the frontend to ensure hassle-free updates to its upcoming modifications. Overall, Drupal 9.2.0 has transformed a developer's dream into reality through several latest features and bug-fixing standing in the frontline. Cheers to Drupal users and developers for the roll-out and better releases lined in the queue!

Skynet Technologies is known as one of the best in Drupal development company. Our Drupal Experts have wonderful experience in developing secure, modular & feature-rich Drupal CMS websites. We provide Drupal migration from Drupal 7 to Drupal 8, Drupal 8 to 9, and Drupal 7 to 9. We have an in-house and experienced team of dedicated Drupal developers to manage simple to complex task in a defined time. Get Ready to upgrade your website in Drupal 9.2.

Hire Drupal Developers!

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Top Ecommerce Email Marketing Tips to 3X Your Conversion Rate!
By: Skynet Technologies USA LLC
Jul 12, 21
Jul 20, 2021
Ecommerce Email Marketing

Whether it's a new or old ecommerce venture, you're missing out on the large fishes without an email marketing strategy! The legacy marketing channel, emails, still outshine brighter than any other media.

Ecommerce brands of all dimensions invest in email marketing to capture new leads while retaining the existing ones.

But if you're considering email marketing to be a cakewalk, rethink! The harsh truth is that only 4.24% of email-driven visitors will become your customers. Yes, it's a bit daunting! So, what happens to the remaining 95.76% of traffic? Well, several reasons work behind distancing them away. The contradiction between your mail and website might disappoint the leads, or the email content might not be compelling enough to push them down your sales funnel, and so on.

So, do you wish to unwind the secret recipe of successful ecommerce marketing? We've got you covered! Below are the most impactful ecommerce email marketing tips to 3x your conversion rate. But before heading anywhere, let's uncover what benefits email marketing brings to your ecommerce brand.

What are the Benefits of Ecommerce Email Marketing?

You might have heard everyone singing praises of email marketing for ecommerce campaigns. But, is email marketing beneficial to your ecommerce business? If at all, how does it impact your online brand? Let’s discuss the groundbreaking advantages of email campaigns for ecommerce businesses.

  • Emails Have the Highest Conversion Rate

    Believe it or not, but emails convert way more than any other marketing media. Email strategy for ecommerce has 40x better leads capturing and conversion capacity than social media giants like Facebook and Twitter.

  • Targeted Mails Approach Right Customers at the Best Time

    Email marketing platforms let you send customized emails to target audiences. So, you can keep complementary offerings on the table before getting leads at the right time, leading to higher conversions and profitability.

  • Build Enhanced Brand Awareness with More Email Content

    Once you gain an email subscriber and bam! You earn an invaluable opportunity to keep your brand alive among your leads through diverse emails. Being an ecommerce venture, you can inbox your customers with discount offers, the latest product launches, and anything relevant to your business to spread more brand awareness.

  • Retain Your Customers with Email Campaigns

    Subscribing to your mailing list implies that your customers wish to learn more about your brand. They would appreciate a long-term relationship with your venture and visit your website repeatedly. You can drive more sales from existing customers with well-curated emails comprising the most-loved offerings and corresponding offers.

Ecommerce Email Marketing Tips to Propel Your Conversions

Ecommerce email marketing plans can skyrocket your web store only if done correctly. So, let's jump into learning the best tips to curate a successful email campaign for ecommerce brands.

  • Create a Hookable Welcome Email for Customers

    Let's recite a clear formula that the more people opening your emails, the larger is their probability of shopping with your business. So, how do you increase the click-through rate for your delivered emails? The answer is simple. Welcome emails!

    Did you know that the average click-through rate of welcome emails is a whopping 82%? Yes, you read it right! So, begin with an engaging welcome email to drive massive traction towards your website at once.

  • Personalized and Up-Sell/Cross-Sell Emails Work Miraculously with ecommerce Buyers

    Who doesn't love customized offerings! Considering email marketing campaigns, your buyers will engage more through personalized emails. Also, 77% of leads will become reluctant upon receiving irrelevant content in their inboxes. So, personalization is no more a luxury, rather a quintessential necessity for ecommerce brands to generate more sales.

    For instance, consider the customers who have already engaged with your brand and are impressed with your offerings. They are more likely to re-visit your ecommerce store and take away more products. Grab the opportunity using up-sell and cross-sell emails!

    Send personalized emails to your customers entailing offerings that are similar to already bought products. These correspondences having a 9.16% conversion rate will encourage most of them to buy more from your storefront.

  • Compel Subscribers to Open Your Emails with Catchy Subject Lines

    "Get Flat 50% Off", "Exclusive Limited Period Offer" and "Announcing New Products” - are some of the most influential subject lines in promotional emails. Similarly, more catchy phrases exist to draw your customers' interest in your emails. You can perceive subject lines as click-baits. Once the recipients read your captivating subject phrase, they will open the emails and take necessary actions immediately.

    You are already familiar with personalized emails creating a buzz among your ecommerce audience. When personalized subject lines come into play, your email click-through rate takes off rapidly. For instance, you can send custom emails announcing new arrivals in your store that lie around already sold offerings. Besides, you can promote season-specific products through emails having irresistible subject lines during holidays and festivals. Such emails propel massive sales and overgrown revenues in the blink of an eye.

  • Abandoned Cart Emails Remind Customers to Purchase

    No matter how hard you try, invoking sales action from some customers can be the hardest nut to crack. Your products might compel them to fill their carts but couldn't be enough to initiate a transaction. Result? Abandoned carts!

    Luckily you can transform abandoned carts into sales. But how? Using abandoned cart emails, simple! Sending reminder emails to your customers stating they missed out on purchasing can recover 10% of otherwise lost earnings. You can either send a single email within a day of abandonment or a series of emails over 3-5 days for the highest impact.

  • Better Manage Email Marketing Campaign with Customer Segmentation

    Divide and rule - that’s the best policy when managing subscribers for email marketing in ecommerce. Segregating customers before they become disappointed is critical to driving a healthy campaign.

    When your customers receive emails related to their interests, they are likely to engage more with you. However, sending vague emails to them will backfire dramatically. So, you can classify the subscribers according to specific interests, age, demographics, and geographical locations and witness more traffic on your web store.

  • Automate Emails at Critical Checkpoints

    Running a business leaves no time for marketing efforts, let's admit it. At some point in time, all ecommerce ventures become extensively busy operating email drives manually. Does that mean you should hire someone and get things done? Hell no! All your email worries come to a halt with automation. Several automation platforms send automatic emails in response to specific customer actions without requiring manual intervention.

  • Stop Spamming!

    Most ecommerce email campaigns fail once they start spamming subscriber inboxes. Also, you cannot afford to send too infrequent mails, leading to disinterest among your audience. So, strike a balance between sending too many and too few emails to your subscribers. Such a healthy habit will keep the communication and user interests alive simultaneously.

  • Gather Customer Feedback from Email Marketing Drive

    Did you know that email marketing works beyond hooking customers with your ecommerce brand? Yes, it extends to understanding how users perceive your business and its offerings. So, you can send survey emails to loyal customers and ask them straightforward questions about what they liked and disliked in your venture. That’s it! You’ll gain enough insights to ponder and refine your brand thereupon.

Voila! You've just grasped the vital tips to master ecommerce email marketing strategy. Now, all you need is to practice, experiment, and understand consumer behavior to bring pinpointed personalization leading to the projected growth of your brand. So, what makes you wait? Leverage the above golden tips now!

At Skynet Technologies, We approach email marketing best practices to gradually nurture and retain your potential and targeted customer base!

4
What's New in Google Search Console Insights? - Analyze the Performance of Your Content!
By: Skynet Technologies USA LLC
Jul 08, 21
Jul 20, 2021
Google Search Console Insights

Google never stops impressing its audiences, isn't it? It keeps experimenting with various products to enhance user experiences, functionalities, and whatnot? Right when content creators and marketers were on the verge of seeking something extra from Google Search Console, it rolled out an all-new utility - the Google Search Console Insights. No sooner than its beta version popped out, Google Search Console Insights became a buzz in the industry.

So, how did Google Search Console Insights become the talk of the town? After several months of research, the outcome had to be as revolutionary as it is! Essentially, it's the go-to destination if you wish to access an improved Google Search Console version. No matter who you are, a marketer or an enterprise, Google Search Console Insights is your thing! But what's inside the suite? Let's discover!

What is Google Search Console Insights?

Many of you might be hearing the terminology for the first time and wondering, "what the heck is Google Search Console Insights?". Don't worry! We'll address your dilemma before diving deeper into its attributes.

Do you face difficulties analyzing site metrics like viewers, backlinks, etc.? Not anymore! Google Search Console Insights is here to bid goodbye to all your organic data-related concerns effortlessly. Designed to assist search engine optimization (SEO) specialists, content publishers and creators, Google Search Console Insights fetches data from Google Analytics and Google Search Console. So, you can find all game-changing data in a single comprehensive report.

Now that all of us are on the same page, it’s time to get a glimpse of what’s new in Google Search Console Insights! Shall we?

Google Search Console Insights - What’s New?

“Provide content creators with the data they need to make informed decisions and improve their content” - says Google about Search Console Insights.

After rigorous iterations and brainstorming, the tech giant finally brought the best Google Search Console Insights version to the table. Here's a see-through into the latest features of Google Search Console Insights.

  • Gauge Website Visibility with All-Time Page Views

    The Google Search Console Insights offer you an overview of views your website receives over the past 28 days. You don't have to brainstorm much with the data, as the utility portrays views-information using graphs. One can point their cursor on the pictorial view and obtain date-wise views insights.

    Also, the dashboard provides you with the average time spent by a viewer on your website. All in all, you can gauge the website visibility using these datasets aggregated on a dashboard.

  • Monitor Your Publishing Activity Using the New Content Feature

    Do you publish new content frequently? Monitoring your activity might be a headache if that’s the case, isn’t it? Well, Google Search Console Insights addresses your concern uniquely.

    Gone are the days when you needed to integrate third-party tools to track your publishing activities. Nowadays, the refurbished Google Search Console Insights encompass a “New Content” feature that sums the details of all your latest posts over the last 28 days. You can use the functionality to slow down or speed up your content marketing frequency whenever needed.

  • Learn How People Discover You with Google Search Console Insights

    Analyzing how audiences find your website can change your marketing game from the grassroots. You can focus more on the high-performing traffic channels to generate swift outcomes. Also, concentrating on less effective media can improve your sales in the long run.

    Surprisingly, Google Search Console Insights lets you understand how people land at your website precisely. It offers three categories viz organic search, direct, and referral. Mostly, marketers and businesses target skyrocketing the organic search parameter to optimize their outcomes.

  • Find the Most Popular Content Effortlessly

    Do you wish to know what works for your audience? More precisely, do you want to find the most popular content among your viewers? Head over to the "Your Most Popular Content" section to discover the posts having the highest views in 28 days.

    Furthermore, you can click on a specific object to move to the “How People Find You” pane and discover the traffic channels towards each of your content. You can alleviate user experiences by curating more content around the most-viewed topics. It’s that easy!

  • Conduct Enhanced Keywords Research

    Leveraging a generic keywords strategy off-shelf might not yield the expected benefits to your business. How about focusing on keywords that work for your website specifically? Yes, you can do that with all-new Google Search Console Insights!

    The Google Search page provides you with a list of the top 50 high-performing keywords or searches queries for your website on the SERP. Also, the list entails the average rank position associated with each key phrase for better understanding. You can implement the keywords report into your SEO strategy to unlock projected web traffic.

  • Carry Out a Link Referral Analysis

    Believe it or not, but link referrals play a pivotal role in improving website performances. Consequently, it’s essential to analyze the top referrals to your website and implement the insights in your strategy wisely. Luckily, Google Search Console Insights can fix your concern!

    The "Top Referring Links" in Google Search Console insights show the highest traffic-driving links to your website from other pages. You can use the data to your business' benefit and release more links in the location to route more audiences.

  • Optimal Social Media Platform for Your Website

    Have you ever wondered which social media platform is better for your business? That's the hardest choice we must admit! However, the problem becomes simple when we discover which social handle drives the highest traffic to your website. Besides the number of views, a page obtains from social media marketing, you can also decipher how much time a viewer spends on your page.

Striking a balance between user experience and SEO-driven sales becomes a cakewalk by leveraging the analytical insights gained from Google Search Console Insights. Its new features are here to stay for the longest and benefit several stakeholders dramatically. So, did you try Google Search Console Insights yet? Get started if you didn't, now!

As the search landscape is constantly evolving, Skynet Technologies has been offering tailor- made SEO services to give you the competitive thrust and out-hustle your business rivals in getting more qualified traffic, leads, and conversions. We track everything from rankings, traffic, keyword changes, form submission, conversions, lost links, and more to show how your website can getting better. We will diagnose your Google Analytics data and send over a monthly report to keep you looped in on the success of your ongoing campaign. We can also integrate AI based predictive custom analytics tool! Once we measure the impact of SEO, we refine the strategy if required for SEO success, client retention, and perceived value.

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